Ben Fletcher is a seasoned entrepreneur with over 20 years of experience in the business. He’s currently the Co-Founder & CEO of The Mothership where they buy eCommerce businesses and grow them into the most desirable brands of tomorrow.

After selling his eCommerce wine business in 2013, he founded the Fast Growth Icons series of events, bringing experienced entrepreneurs together to get practical tips to take their business to the next level. He’s been an investor in, and mentor and adviser to a wide range of companies.

 

If you’re interested in starting an ecommerce company, acquiring other businesses, or learning about leadership, you must watch this episode.

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In this episode, we talk about:

How and why Ben acquires eCommerce brands

How they optimize brands after the acquisition

Long-term value creation in business

How to (not) set incentives for your employees

Hiring and who (not) to hire

Setting the culture and values

Why curiosity is critical for success

The importance of the right mindset

 

RESOURCES

Ben’s Twitter: https://twitter.com/BenFletch/ 

The Mothership: https://www.themothership.ai/ 

Mindset book: https://smile.amazon.co.uk/Mindset-Updated-Changing-Fulfil-Potential/dp/147213995X/ 

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RECORDED: 30.8.2022

 

VIDEO: https://www.youtube.com/c/TheFoundersLounge 

 

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Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)