Maybe. I think so. Probably. Using these words in your pitch indicates doubt in yourself, your abilities and your business. Uncertain words immediately raise red flags in an investor’s mind. Conversely, overconfidence will set off the same flags. So how do you find a balance that will ensure investor buy-in? Join Allon Raiz for episode ten of his The Successful Pitch podcast series where he talks about crafting the perfect pitch vocabulary.

It is important to understand that a spray-and-pray approach to finding an investor does not work. It’s important to create a profile of what you are looking for in an investor and what you want from them before putting yourself out there. Join Allon in episode nine of The Successful Pitch to find out how to research and choose the ideal investor for your business.

No matter what business you’re in, a potential investor will want to know how you make money. Can you explain this process in detail from start to finish? Do you understand where you could push to make money and where you might be losing money? In episode eight, Allon explains why your answer to this question could make or break your pitch.

Anyone who has started a business recently or is about to start a business should ask themselves the serious question: Am I really an entrepreneur? At its core the question does not refer to the skills of an entrepreneur but rather to their characteristics. Statistics show that 96% of businesses do not see their tenth year (in fact, most do not even see their third year) but 100% of people who start a business believe that they will be successful, and most think of themselves as entrepreneurial. Listen to episode one of 20 lessons over 20 years where Allon Raiz discusses what it takes to survive as an entrepreneur. www.raizcorp.com

Investors are more likely to invest into a business with high margins. Why? Because higher margins provide a buffer for the mistakes a startup is bound to make. A business with low margins poses a higher risk because new businesses can’t always offset low margins with higher volumes. In this scenario, how do you mitigate your risk and entice your investor? Allon Raiz explains how in episode seven of his podcast series, The Successful Pitch.

As the business owner, choosing what to pay yourself is no easy decision. And what you do decide to pay yourself speaks volumes to your potential investors. Join Allon in episode six of the Raizor’s Edge podcast series, The Successful Pitch, to find out what you’re communicating about your balance of risk.

When entering the market, no competitor is going to roll over and let you take their market share. Do you know who your competition is and how they will respond to your arrival or growth? How you will respond is crucial to an investor’s decision to invest in your business or not. Join Allon Raiz in episode five of his Raizor’s Edge podcast series, The Successful Pitch, where he expands on this train of thought.

The job of an investor is to look out for all possible risks associated with a potential investment. If you are not upfront about the risks your business may have, the investor assumes you haven’t thought about your business realistically – nothing is risk free. www.raizcorp.com

In episode three of the Raizor’s Edge podcast series, The Successful Pitch, Allon stresses the importance of making sure you can show the investor that you and your team understand the risks associated with actually executing your business model.

Episode two of the Raizor’s Edge podcast series, The Successful Pitch, is about gaining insight from questions investors ask you, and the subconscious messaging you give off when you pay attention and take notes. Raizor's Edge Podcast