Stories from the River

Raleigh Reign Reignited: Rich Smith Riffs on Leadership & Transformation from the Grand Reopening


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We are back behind the scenes of the Grand Reopening of the Raleigh Glenwood store!

In the 3rd and final episode of this series, host Charlie Malouf speaks with Rich Smith, the General Manager of the Raleigh Glenwood store, following the grand reopening ceremony and ribbon cutting of their remodeled 7.0 Ashley Store on Glenwood Avenue. Rich, who began working with Broad River Retail in July 2022, shares his journey from joining as an Associate General Manager in Cary to being promoted as the General Manager of various locations, including leading the nearby Raleigh Outlet (a/k/a the Glenwood Gladiators) and the Cary Crushers to great success as GM of those two stores.

The focus of the conversation is on the challenges and triumphs of guiding a team through a store remodel, emphasizing the importance of maintaining energy and motivation among the Memory Makers throughout the process. Rich highlights the transformed showroom's clean and organized appeal, aligning with current market trends and elevating the shopping experience.

The episode also delves into the importance of relationship building with guests, as Rich recounts a touching story of helping a guest unexpectedly furnish her home within her financial means. He stresses that providing an exceptional retail experience revolves around understanding and connecting with guests from diverse backgrounds. The conversation is peppered with a discussion on future goals, including achieving titanium status and the potential rebranding of the Raleigh Reign as the Rainmakers. Throughout the episode, Rich embodies enthusiasm and optimism, driven by a belief in his team's capacity to elevate the shopping experience and achieve new heights in sales and customer satisfaction in the competitive retail furniture landscape.

This episode on YouTube: https://youtu.be/e2ZyTLXWv1Y

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

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