A randomized controlled experiment (RCT) is a scientific study design used to evaluate the effectiveness of an intervention or treatment by randomly assigning participants to different groups, including a treatment group that receives the intervention and a control group that does not. Randomization helps ensure that any observed differences in outcomes between the groups are due to the intervention rather than other confounding factors.

The gold standard of research! Randomized Controlled Experiments eliminate bias to give us the most accurate results. 🧪🔍 #RCT #Research #MentalModels #EvidenceBased #DataScience #DecisionMaking

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