RankUp

As the RankUp podcast reaches double figures, we welcome Ian Humphreys back for his Knowledge Panel interview.

With over 10 years of agency experience behind him, Ian has recently started developing Impression's site migration offering. Site migrations can be huge projects that have a major impact on organic performance, and most SEOs will have to work through them at some point. It was the perfect topic to get Ian's thoughts on.

Over the course of Ian's interview, we cover questions like:

What do we mean by 'site migration'?When would you recommend (or not recommend) a site migration?How do you manage your involvement in the project and communication between different parties?What are some of the common SEO pitfalls to watch out for?What do you do if your site has a drop in rankings following a migration?

Ian speaks on all those topics and more in an interview that we think SEOs across all industries and backgrounds will find really helpful.

We also recommend looking out for more site migration material from Ian, who's been working on a project migration template that anyone can use.

To keep up with Ian, you can find him on Twitter: @IanHumph. Edd and I are also on Twitter at @BenJGarry and EddJTW.

We're excited to say that our first external guest will be appearing on the podcast next month! Look out for Kevin Kapezi of Experian, who'll be talking to us about in-house B2B SEO.

SEO Strategist Ian Humphreys joins the RankUp podcast for our ninth episode to talk about the latest news and views from the world of on-page SEO.

With over 10 years of agency experience under his belt, Ian now leads on multiple accounts at Impression and spearheads our site migration offering. He had a lot of great insights to contribute to our discussion on this month's topics:

Marie Haynes - Beta for Search Console Insights

Will Critchlow - 15 Years in SEO

Evgeni Yordanov - What is Cumulative Layout Shift?

Defaced.dev - Layout Shift GIF Generator

We'll be back soon with Ian's Knowledge Panel episode, in which we talked through the enormous topic of site migrations, including developing Impression's offering, common pitfalls and key SEO considerations.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Listen to the episode above or on your podcast app of choice.

Welcome to the eighth episode of the Rank Up podcast, a fortnightly on-page SEO podcast where we talk to experts about news, opinions and experiences from their time in SEO.

In this episode, Edd and I were joined by Helen Freeman: the only member of Impression's SEO team to have joined our PPC team as a graduate before moving across to SEO 18 months later. Helen had some awesome insights to share on what her initial experiences were in the first few weeks of her move.

We also discussed the topic of integration in digital marketing more generally, as well as what we in on-page SEO can learn from our paid media colleagues (and vice versa).

Edd and I really enjoyed speaking to Helen about her unique perspective, and we think it's an episode that digital marketers of all stripes will find valuable.

If you want to see more of Helen's work, you can find her on Twitter: @Digital_Helen. Edd and I are also on Twitter at @BenJGarry and EddJTW.

We'll be back in a couple of weeks with our Top Stories episode featuring Ian Humphreys, an SEO Strategist at Impression. In the meantime, please do drop a rating for us on your podcast app of choice - it really helps us out!

In this, the seventh episode of RankUp, Helen Freeman joins us as our guest for the month. Helen is the only person in Impression's SEO team to have moved across from our PPC team, and brought a unique perspective on the digital marketing industry, which we explored over two episodes.

This episode was another of our Top Stories editions, in which we discuss recent SEO news and opinions. There was a lot to choose from for this particular episode, but we settled on three topics that gave us a nice cross-section of theory and recent events. Here are the articles we discussed:

UK Government - Search engine optimisation (SEO) for data publishers: Best practice guide

Cyrus Shepard - Is Google E-A-T actually a ranking factor?

Nathan Ifill - Keyword Performance Report - Google Ads Script

We'll be back in two weeks with Helen's Knowledge Panel episode, in which we talked about moving to SEO from PPC, integration between the channels and making SEO processes more efficient.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Listen to the episode above or on your podcast app of choice.

RankUp episode 6 is the second episode in our new 45 minute format and the very first Knowledge Panel episode! This is our opportunity to hear from SEO team lead Sean Burton on the topic of his choice.

Sean has been involved in the digital marketing industy for a number of years now, working in-house and at three different SEO agencies. He spoke to us about what has and hasn't changed in that time, including both SEO strategy and the way that agencies actually work.

This episode is a great listen if you're interested in the evolution of SEO and understanding why it looks the way it does today. To hear more of Sean's thoughts, head back and listen to episode 5: our Top Stories episode.

We'll be back in a couple of weeks with the first episode from Helen Freeman, who swapped PPC for SEO last year and will be sharing some of the insights that has given her.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

The fifth episode of the RankUp SEO podcast is the first in our new format! We've cut our recording sessions in half to bring you 45 minute episodes every fortnight, rather than one huge episode every month. We hope that the new format makes the podcasts easier to digest, especially when many of us still aren't on our regular commutes.

In this new format, we'll still have a guest speaker every episode, but the same guest will appear on both of the monthly episodes. The first episode of the month - like this one - will be our cheesily named Top Stories episode, featuring our monthly SEO news roundup. The second episode, released a couple of weeks later, will be our even more cheesily named Knowledge Panel episode focused on the guest's chosen SEO topic.

In RankUp #5, we welcome Sean Burton to the podcast! Sean is Impression's SEO team lead and has experienced the evolution of the search industry over a number of years through working at three different agencies in Nottingham. The articles that we discuss are:

Optimizing content in category pages while keeping its commercial nature: https://www.aleydasolis.com/en/search-engine-optimization/optimizing-content-in-category-pages-while-keeping-its-commercial-nature/

How to write optimised category and product content for ecommerce sites: https://www.impression.co.uk/blog/how-to-write-optimised-category-product-content-ecommerce/

How natural language generation changes the SEO game: https://www.searchenginejournal.com/natural-language-generation-changes-seo/371739/

SEMRush guest posting drama: https://twitter.com/Lockedown_/status/1268216086584938498

And here's the guest posting tweet from John Mueller: https://twitter.com/JohnMu/status/1271058660681289728

We'll be back in two weeks with Sean's Knowledge Panel episode, discussing changes what has and hasn't changed in SEO strategy and delivery over the last few years.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Ben and Edd are joined by Chloe Fair, SEO strategist here at Impression, for the fourth episode of RankUp. Chloe has gained experience in several fascinating areas of SEO by working with some of Impression's biggest clients, including international SEO and SEO for ecommerce sites. She joined the podcast to discuss both topics.

There are all kinds of fantastic insights in this episode. Listen out for some specific learnings from different European markets, href lang tips, translation considerations, ecommerce CMS thoughts and more.

Here are the articles we mentioned if you want to follow-up:

A business intelligence approach to link building: https://trafficthinktank.com/bi-link-building/

Google's May '20 Core Update: Winners, winnerers, win-losers, and why it's all probably crap: https://moz.com/blog/googles-may-2020-core-update-winners

Google Guided Recipes blindsides recipe niche: https://www.searchenginejournal.com/google-guided-recipes/369368/

If you want to chat to Chloe on Twitter, find her at @chloefair_.

Ben and Edd will be back in July with more on-page SEO topics in the next episode of RankUp. In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Content specialist Paul R. Smith joins Ben and Edd to talk all things on-site content in the third episode of RankUp. The topics discussed include writing skills, the current importance of good content and the growing prominence of specialisms within the SEO industry.

Alongside Paul's interview, we also touch on Google Shopping's organic listings announcement, website taxonomy and the changing face of local SEO during the UK lockdown.

As always, we mentioned a handful of different resources in the show:

Google Shopping opens up to free listings: https://searchengineland.com/in-major-shift-google-shopping-opens-up-to-free-product-listings-333288

Why I'm excited about free listings in Google Shopping: https://www.impression.co.uk/blog/why-im-excited-about-google-shoppings-free-listings/

What is website taxonomy? https://www.searchenginejournal.com/website-taxonomy/361348/

How people read online - new and old findings: https://www.nngroup.com/articles/how-people-read-online/

Follow Paul on Twitter @PaulRSmithSEO to ask him any questions and see what he's working on!

Ben and Edd will be back in June with a new episode all about ecommerce SEO. In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

In episode two of the Rank Up podcast, Olivia-Mae Foong joins hosts Ben and Edd to discuss what her experience of breaking into the SEO industry has been like over the past couple of years, SEO in the world of COVID-19, staying up to date with Google's algorithm changes and more.

In the very first episode of Rank Up, regular hosts Ben and Edd are joined by Pete Jovetic, the head of SEO at Impression. Along with their main topic of no-click SERPs, they discuss E-A-T, featured snippets and keyword cannibalisation, as well as hearing Pete’s thoughts on a range of SEO questions.

If you want to follow up on anything mentioned in the show, here are links to all the articles discussed:

Twitter thread - Metrics and measuring EAT: https://twitter.com/rjonesx/status/1230193109759229958 

Position Zero is Dead; Long Live Position Zero: https://moz.com/blog/position-zero-is-dead-long-live-position-zero

The nasty side-effects of Google Search traffic: https://www.kevin-indig.com/nasty-side-effects-of-google-search-traffic/

A quirky tactic to marry online and offline marketing: https://www.impression.co.uk/blog/tactic-marry-offline-online/

How to build a technical SEO dashboard using Google Data Studio: https://www.impression.co.uk/blog/technical-seo-google-data-studio-dashboard/  

To see more of Pete’s work, follow him on Twitter @Petejov.

Ben and Edd will be back next month for more on-page SEO discussion! In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.