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RankUp episodes
- RankUp #19 - Audience Personas & Storytelling with Diana Richardson
Diana Richardson, social media and community manager at SEMRush, joins the RankUp podcast to discuss audience personas and storytelling for SEOs. Drawing on her experiences in search marketing and social media, Diana brings a new, cross-channel perspective to the podcast.
Listen anywhere for meaningful definitions and actionable tips to help you take the concepts of personas and storytelling and make use of them in your SEO strategies.
You can find Diana on Twitter @DianaRich013, where you can also connect with Ben (@BenJGarry) and Edd (@EddJTW). We'd love to hear from you if you're interested in coming on the show or if you have any questions.
Don't forget that you can find all the latest content from Impression online at the Impression blog.
53 min - RankUp #18 - Enterprise Level Technical SEO with Gerry White
Gerry White from Rise At Seven joined us for episode 18 of the RankUp podcast to talk about his experience working on technical SEO for enterprise websites. The conversation centred around how to make sure that the teams you're working with actually get stuff done, with tips on talking to both developers and high-level stakeholders.
Gerry has a wealth of experience in this area, having seen it from both an agency and an in-house perspective, so there's plenty of practical takeaways whatever your role is in SEO.
You can find Gerry on Twitter @dergal, where you can also connect with Ben (@BenJGarry) and Edd (@EddJTW). We'd love to hear from you if you're interested in coming on the show or if you have any questions.
Don't forget that you can find all the latest content from Impression online at the Impression blog.
49 min - RankUp #17 - Rethinking SEO Strategy with Ric Rodriguez
We welcomed Ric Rodriguez to the RankUp podcast for episode 17 to discuss his unique take on SEO strategy. You can listen to the full interview on your podcast app of choice, or right here on this page.
And now, for the first time, you can keep reading to see the first 20 minutes of the interview in text form, or use the contents block below to skip to a paritcular topic of interest.Introducing RicBen: Can you give us a quick overview of how you got to your current role and what that means for you now?Ric: So first things first. I'm Search Director at Vashi, which means my responsibility is across paid search and organic search. I'm also overseeing our performance channels as well.[Before Vashi] I was predominantly an agency-side marketer, including being employee number four at Three Whiskey, so I was agency through and through. I also spent a year at Yext, a technology vendor in the search space. While I was there, I was effectively their European evangelist talking to businesses about all the wonderful things that search can do for them.How do you start out with SEO in a new industry?Ben: What it was like for you getting to grips with the SEO requirements for a site that you're now Search Director for, you were new to?Ric: Whether you’re agency or in-house, you have to learn quite quickly. That was the challenge with me. I can't claim to have been a super expert on the jewellery industry…I bought jewellery before I and thought I knew a lot, but as with all different subjects, there's tons of tons of information out there that you need to know.I've learned to approach these challenges in a way in which I put myself in the mindset of the customer and then figure out what's out there. So let's take a general example. You might know nothing about mortgages. And so the first thing you do is say, “What would I do if I actually needed the mortgage?”The first thing I'll be doing is looking at what's in the search results. I then go to YouTube, and lots of different places to start to piece these ideas together and build my knowledge, and then you start to follow the rabbit holes as you figure out more. Over time, you get to learn the industry and what's out there in the competitive landscape.Exploring the search landscape like a customerEdd: It sounds like you're approaching it from a joint view where there's a professional level to which you need to know stuff, where you’re in-house or agency. If you're going to provide good service, you need to get a base level understanding of what you're working in. But you’re also able to replicate what a user on the street is doing pretty closely because you're having to do the same searches as customers who don’t know the industry.I've mentioned before that I was sitting next to a friend when he was shopping for a jacket and I saw him go to image search, and I thought, “Why are you searching that way?” But it's these ways of thinking like a customer or trying to get to know how a customer shops within that industry that gives you the biggest wins.Ric: We often think of search often as a search engine and therefore we have a very clear view of what the output is. I prefer to think of search as a verb, not a noun, because it is ultimately a way in which anyone can look for information and find it. It could be anything from traditional search engines like Google, to third party comparison sites, or image search in your example.56 min - OutSpeech #1 – Tim Soulo, Ahrefs [Podcast]We kick off our new series of our digital PR podcast Outspeech with a new host (that's me!) and a slightly new format of a maximum 30 minute chat with experts and pros from around the worlds of PR, marketing and more.br /br /br /br /In the first episode of 2021, I spoke to Tim Soulo, CMO at Ahrefs, one of the world's best known and most loved SEO and PR tools.br /br /br /br /If you'd like to appear on Outspeech, get in touch at [email protected] and feel free to share any comments in the comments box below this post, or over on Twitter @lauralhampton and @impressiontalk. You can also follow Tim at @timsoulo.br /br /br /br /br /br /br /br /Transcript: Tim Soulo on Outspeechbr /br /br /br /LauraHi, everyone, and welcome to Out speech. This is the show where we invite guests from the world of marketing and PR to discuss digital PR and link building. And today, I'm really thrilled to introduce our first guest for this new series. And that's Tim sullo from h refs. And Tim is the CMO, as I'm sure you're all aware at hrs, which is a tool used by most of us in SEO and digital marketing. And he has over a decade of experience in SEO and digital. And he speaks at events about topics related to those things all over the world. And after having an awesome chat with Tim back in December about digital PR. I invited him to out speech. And I'm really delighted that he said yes. So welcome, Tim, thank you very much for joining me.br /br /br /br /TimHey, Laura, thanks a lot for inviting me.br /br /br /br /LauraIt's my pleasure. I really enjoyed talking with you before, before the Christmas break about everything to do with digital PR, and I understand you're updating the guide to link building. Yeah,br /br /br /br /TimI'm really excited. First of all, likewise, I also had a blast chatting with you and learning more about PR because like this is where you shine. And like I have kind of I have a breadth of knowledge, but not necessarily depth when it comes to certain topics. So yeah, thank you for helping me and Yes, that was for the link building guide. My goal is to create basically the best guide that newbies people who are new to link building and who have no idea where to start, or maybe people who have read some articles here and there to give them like a proper foundation. So yeah, that was my goal. And thank you for helping me out with that.br /br /br /br /LauraAbsolutely, that's my pleasure. And I think it's really cool that you're creating a resource for people who are very new to the industry is obviously digital PR is something that's really evolved, particularly in the past kind of three or four years, I'd say it's really starting to come into its own. But if we if we think about those kind of newbies and what you're trying to cover off in your link building guide, what will be the main the main things that you want people to take from it? and What does linkbuilding mean to you in 2021? And beyond?br /br /br /br /TimOh, that's a good question. You're basically asking me to do a recap of my wishes now. 1000 words long guide in a few minutes. But yeah, so basically what what I've learned myself, because I interviewed about a dozen link building practitioners, like yourself from different fields. And I was trying to create the bird's eye view of link building, like where like how does a person understand it as a whole, without going into any specific strategies. And for example, one of the so called breakthroughs, it's not actually a breakthrough, but for me was that there are essentially four ways how people can create links to their websites, like all the link building strategies can be distributed into so called four buckets. So one bucket is when you manually add links to some websites, for example, that could be a business directory where you know, your competitors are getting some leads from like Local Bu...29 min
- RankUp #16 – 2020 SEO Round-Up2020 has been a crazy year for a thousand different reasons, and the world of SEO has faced its own challenges. In our final episode of 2020, Edd and I go guestless for the first time to break down the headlines of this year like no other.We mentioned a load of different updates and resources as always, but this time we actually remember to write everything down! Here are your links to everything that we mentioned:Key SEO events in 2020January Core Update (SearchMetrics)Featured snippet deduplication (Twitter)Google My Business shake ups due to COVID-19 (SEL)Google Shopping opened back up to free listings (SEL)May Core Update (SearchMetrics)CWV announced (Twitter)Google Search Console Insights beta launched (Twitter)Rich Results Test tool replaced Structured Data Testing tool (Impression)August indexing glitches (SEJ)Passage indexing (Impression)Google Analytics 4 launched (Impression)December Core Update (Lily Ray on Twitter)A couple of extras...Aleyda Solis Search Console dashboardCore Web Vitals detailsCrUX dashboardImpression Core Web Vitals researchSee you next year!You can get in touch with us on Twitter, at @BenJGarry and @EddJTW. We'd love to hear what your SEO highs and lows have been this year and what you expect from 2021.But, for now, that's a wrap on our final episode of 2020. This year will live long in the memory for all the wrong reasons, but getting RankUp off the ground has been one major positive for me and Edd. We hope you'll join us in 2021 for new guests, new topics and more SEO.51 min
- RankUp #15 – Ruth Everett from Deepcrawl on Teaching Yourself PythonRuth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python.Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to many of our previous guests. It also means that she has the opportunity to work with a huge range of different business data sets and try out different applications of Python on a regular basis that many of us wouldn't even think about.During the episode, Ruth referenced a few different articles:Hamlet Batista – How to Generate Quality FAQs & FAQPage Schemas Automatically with PythonHamlet Batista – How to Predict Content Success With PythonBritney Muller – Intro to PythonWe also talked about Ruth's blog, rvth, which is one of the best places to keep up with what she's doing. You can also follow her on Twitter at @rvtheverett.Ben and Edd are also on Twitter, at @BenJGarry and @EddJTW. Follow us to chat about all things SEO!Our next episode will be the final episode of 2020, and the first without a guest! We'll be chatting about what 2020 has thrown at the SEO industry, and what we expect to see in 2021. See you then.41 min
- RankUp #14 – Knowledge Panel: COVID SEOJC Connington, Senior SEO & Search Strategist at Cancer Research UK, joined us to discuss the impact that the COVID-19 pandemic has had on SEO.JC has one of the most varied SEO jobs imaginable, working in-house for the UK's largest charity and overseeing countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he's one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing insights from the challenges that he has come up against since March.We discuss:How COVID is changing search results & Google's influence over what is shown.Changes in search intent & user behaviour.Changes in the SERP features that users see.Ways to respond to the pandemic and how to be reactive during a difficult time.Integrating SEO with the goals of the wider company at a time when many departments are struggling.Core Web Vitals – see Edd's recent study for global publications.To keep up with JC, find him on Twitter at BigHouseBurning. You'll also find me and Edd there at BenJGarry and EddJTW.Next time we'll be shifting gears to talk technical Python with Ruth Everett from Deepcrawl – an episode that Edd has been keen to run for some time now! We hope you'll join us again in a couple of weeks.55 min
- RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link LifetimesWelcome to episode 13 of the RankUp SEO podcast! We're joined by Impression's head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week's discussion.As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group:Barry Schwartz - How Google indexes passages of a page and what it means for SEOGoogle PinpointRoger Montti - Google on link algorithms and how long for links to workPaddy Moogan - Thinking beyond the link building 'campaign'George Driscoll - Creative diversification – more hooks and less risk for link buildingIf you want to hear more about the world of off-page SEO and digital PR, Outspeech is the place to go. RankUp's sister podcast is relaunching after a short hiatus and will be bringing you insights from the digital PR community. You can also follow Laura on Twitter at @lauralhampton.We have some exciting conversations coming your way throughout the rest of 2020, including interviews with JC Connington from Cancer Research UK and Ruth Everett from Deepcrawl. Subscribe on your podcast app of choice to receive these episodes as they're released.In the meantime, we really appreciate all reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.Listen to the episode above or on your podcast app of choice.53 min
- RankUp #12 – Knowledge Panel: In-house B2B SEOWe welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression.Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international business.We covered questions like:What success looks like in B2B SEOWhat makes B2B SEO uniqueHow to work with non-SEO stakeholdersThe integration of SEO into the wider businessSEO campaigns you could only pull off in-houseWe had a great time talking to Kevin, who spoke on a range of topics that SEOs in all kinds of situations will find helpful.If you want to see more of Kevin, you can find him on Twitter at KEVKDigital and LinkedIn.Edd and I are also on Twitter at BenJGarry and EddJTW.We've got a double whammy of SEO insight for you next month with a Top Stories appearance for Impression's Head of Digital PR, Laura Hampton, and a Knowledge Panel interview from Cancer Research UK's JC Connington. We hope you'll join us then!54 min
- RankUp #11 – Top Stories: Shopify, Website Hosting & Competitor SEOKevin Kapezi makes his RankUp depbut to become our first guest from outside of Impression! Kevin is now an SEO specialist at Experian, having previously worked in an agency.We asked Kevin to join us for our regular Top Stories episode, in which we discussed these articles and updates:Kevin Indig - 3 Best Practices of Competitor SEO you should knowOliver Sissons - Long Term Shared Hosting ExperimentShopify - International Domains Update & Jackson Lo on TwitterNext up from RankUp, we're excited to bring you Kevin's Knowledge Panel episode on B2B SEO and moving from an agency to in-house. We hope you'll join us in a couple of weeks!In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.Listen to the episode above or on your podcast app of choice.34 min
About RankUp
From the publisher's feed
RankUp is a monthly SEO podcast which discusses and gives commentary on ongoing themes, topics and news in the industry. The RankUp podcast is hosted by Ben Garry and Edd Wilson, SEO experts at…
Impression. We’re always looking for guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, let Ben or Edd know.