My conversation with Kurtis Minder cuts through the fantasy land most people live in when they talk about ransomware.This isn’t about movie-style hackers or “just restore from backup” nonsense. It’s about the industrialized ransomware economy—where threat actors operate with rules, quotas, minimum payouts, and negotiation playbooks that look a lot more like organized business than random crime.We get into the ugly realities organizations face when ransomware hits:How ransom negotiations actually work todayWhy cyber insurance often shapes decisions more than security teams doAnd the uncomfortable ethical tradeoffs executives are forced to make under real pressureWe also call out one of the biggest contributors to successful ransomware attacks: complacency. Most organizations have incident response plans that look great in PowerPoint and fall apart the second reality shows up. If you’re not rehearsing, testing, and updating those plans, they’re effectively worthless.Finally, we talk about what actually moves the needle. Not buzzwords. Not vendor bingo. Real strategy:Zero Trust done correctlyLeast privilege enforced, not “eventually planned”Microsegmentation that limits blast radius instead of praying backups workRansomware isn’t going away. The only question is whether your organization is architected to absorb impact and survive, or whether you’re funding the next criminal enterprise.Key TakeawaysRansomware is a structured business model, not chaos—negotiations follow rules and economics.Complacency kills response efforts; untested incident plans fail every time.Zero Trust, least privilege, and microsegmentation materially reduce ransomware blast radius when implemented correctly.