It was announced this week that ESPN was outbid for NFL Sunday Ticket by AppleTV...signaling yet another loss for the network. ESPN has experienced declining ratings for years...while ESPN Plus and UFC have failed to save the struggling network.

We explain why ESPN could cease to exist in the next ten years. We discuss how ESPN is married to the NBA...which is another struggling brand. We look to the NBA's next broadcast rights renewal in 2025...and how ESPN could face a lose/lose situation.

We discuss how woke politics has tarnished the reputation of ESPN...and how it's possible that outside of a stronger alliance with the NFL...nothing left could save the network.