Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm.

The post Do You Really Need Brand Awareness? appeared first on Rattle and Pedal.

In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them?

The post Managing Your HighPos appeared first on Rattle and Pedal.

What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm?

The post Unleashing the Young Turks in Your Firm appeared first on Rattle and Pedal.

Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers.

The post Marketing Ruins Everything appeared first on Rattle and Pedal.

Jeff McKay talks with Grant Thornton CEO Mike McGuire about the firm’s unique structure and culture that embraces disruption and facilitates innovation, creativity and growth.

The post How Grant Thornton Punches Above Its Weight: Interview w/ Grant Thornton CEO Mike McGuire appeared first on Rattle and Pedal.

Jeff McKay talks with Andy Bosman, Chief Marketing Officer at RSM, about the intersection of strategy, leadership and culture—and how when an organization gets those right, growth is the result.

The post Aligning Strategy, Leadership, and Culture to Serve the Mid-Market with Andy Bosman of RSM appeared first on Rattle and Pedal.

In Part 2 of our two-part episode, Jeff dives into what professional service firm leaders can to do overcome or avoid dysfunction and help their firm reach its full growth potential.

The post Fixing What’s Broke — Guiding a Firm to Its Full Growth Potential appeared first on Rattle and Pedal.

Culture is at the heart of whether a company is going to succeed or fail. In Part 1 of this two-part episode, we explore the cultural problems that exist inside the unique environments of professional services firms that keep them from reaching their full growth potential.

The post The BS of PS — The Inherent Dysfunctionalities of Professional Services Firms appeared first on Rattle and Pedal.

Rattleback’s recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey.

The post Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer appeared first on Rattle and Pedal.

We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers.

The post Survey Said! Characteristics of Exceptional Thought Leadership Marketers appeared first on Rattle and Pedal.