Join us for an exclusive episode of the James Loud Podcast featuring Ray Bama, co-founder of the iconic Runtz cannabis brand. Ray shares the origin story of Runtz, detailing how a cross between Gelato and Zkittlez led to a strain that revolutionized the cannabis industry.In this episode, Ray discusses the early days of Runtz, from its debut at the Emerald Cup to becoming a cultural phenomenon. He delves into the importance of innovation in strain development and how Runtz set a new standard for flavor and branding in cannabis.Ray also talks about the expansion of the Runtz brand, including collaborations with Seed Junky Genetics and Doja, as well as ventures into fashion, music, and culinary arts. He emphasizes the significance of authenticity and community in building a lasting brand.Don't miss this insightful conversation with one of the industry's most influential figures. Subscribe to the James Loud Podcast for more in-depth discussions with cannabis pioneers and innovators.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.