Ray Daniels is an entrepreneur, visionary, and media personality living at the intersection of music and culture. Daniels has found success weaving these two worlds together in an authentic, human, and unapologetic way. Through his work as the founder of LYI Agency (Leverage Your Influence) — a cutting-edge multi-media company—as well as being the host of The GAUDS Show and founder of RAYDAR LLC—a music industry powerhouse encompassing music publishing, label services, consulting and artist management—Daniels and the artists he represents have played a role in powering some of the most iconic artists and hits of our generation, driving conversations about how the modern music industry needs to evolve, effectively kicking the door open for the young artists and executives behind him.
Ray Daniels is the power player that every major artist, executive, and culture mover knows. Daniels was born in New York and raised in Atlanta with a contagious drive and passion that has lived on as he rose to prominence—through his work in A&R at Warner Music Group and management endeavors, Daniels understands the magic of creating a hit, as well as the collaboration that goes into delivering chart toppers for artists such as Lizzo, Ciara, Usher, Saweetie, Latto, Future and many more. Beyond his formal titles, Daniels is a much-requested A&R, music consultant, and broker, known for negotiating some of the biggest publishing and artist deals signed over the last five years—even including rap sensation, NLE Choppa.

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