Say hello to Nicole Compen. She runs Raye The Store, a travelling grocery store shining a spotlight on some of the most innovative, up and coming new food, drink and wellness brands. Raye's current pop-up on the King's Road features &SODA, KYOOT, SOLO, MOTH as well as friends like THIS!, QUBA, NUISANCE and many many more. The carefully curated line up ranges from Kombuchas and fermented hot sauces to adaptogenic nut butters, mushroom beers, designer olive oil, CBD infusions and next gen sustainable supplements. 90% of which are UK brands. So in this question we ask what are the key trends driving the rise in pop up grocers, both here in the UK and in the states? In this episode, we speak to Nicole about what the hottest trends in FMCG are right now, the human behaviours that are driving them as well as what excites her most about where Raye The Store could go in the future. Enjoy.