How do you gauge the success of your B2B marketing? Is it by how much is expressed? How much is heard? Or by how well the message resonates? In this episode, we continue the story of musician Kishi Bashi as he takes a leap of faith to discover his own voice in an industry known for some of the loudest voices on earth. Emotional intelligence researcher Justin Bariso explains why communication often lacks empathy and how we can improve the relevance of our messaging.

Think about the last time a marketer lost your interest. They may have felt very strongly about the topic, but their enthusiasm only annoyed you. Could it be that the subject lacked relevance? In this series, we will follow the journey of a musician who won the hearts of fans by observing and considering the stories of others. Can the same experiences that shaped a career in indie rock, give us clues to improve our own ABM communications and B2B marketing practices?

We know what perseverance is and why it's necessary for ABM success. But since we don't exist on an island, how do we inspire this quality in the B2B communities on which we depend? Gregory Burns has inspired us with a mindset that has taken him around the world, conquering the fears and disadvantages that limit so many of us. In this final installment of the series, we'll hear from two authors on how perseverance can benefit our own business and marketing relationships.

B2B Struggles come FROM business and TO business. Should we persevere against the voices that demand change, or our own inclination to remain the same? In this episode, we continue the story of Gregory Burns, as he discovers the seed of his own motivation. Would not having the use of legs limit his ambition? And are we imposing unnecessary disabilities on our own performance? We speak with The Sasha Group President and VaynerMedia Veteran James Orsini along with Global Growth Marketing Director at ReachDesk, Amber Bogie, on how perseverance relates specifically to market initiatives.

Some marketers submit to challenges, while others eagerly hunt them down. How does our ability to persevere affect our approach? In this episode, we continue the story of Gregory Burns as he takes his first steps away from his conquests and toward a vast unknown. We explore the research of thought leaders in grit and the growth mindset such as Dr. Carol Dweck and Professor Angela Duckworth to see if perseverance is an act of faith in success, or a readiness to fail.

B2B marketing initiatives can be impaired by a number of unforeseen conditions. As we face these challenges, is it best to muscle through, distract ourselves, or adjust our view of the problem? In this episode, we discover how Gregory Burns turned a life-changing physical disability into an opportunity to achieve feats many able-bodied individuals have not. We’ll also hear from author Kobi Yamada on the importance of developing the quality of perseverance from a young age.

As the needs of our accounts change, our marketing visualizations can't remain the same. Is there a touchstone for these ABM adjustments? In the final episode of this series, Dudley Tal Stokes describes how his relationship with the movie "Cool Runnings" changed over time as his perspective and experiences diversified. We also hear from visualization expert Kevin Bailey on how teams across sales and marketing departments can align their goals for corporate success.

Confidence can be shaken when a marketing initiative falls flat. How do we train our sight to achieve long-term goals? In this episode, we learn how Dudley Tal Stokes overcame disappointment after the 1988 Olympics in Calgary and mastered the art of visualization to compete again in the Winter Games in Lillehammer. We also hear from Dr. Frank Niles, Kevin Bailey, and Randy Frisch on how visualization can empower ABM and business-to-business marketers to hit elusive targets.

Marketing campaigns are frequently derailed by the unexpected. How can we remain both determined and adaptable? In this episode, we follow Dudley Tal Stokes on his journey to the 1988 Winter Olympics in Calgary. He describes how he maintained a visualization of an outcome, while continuing to adjust his process. We hear from Dr Frank Niles and other thought leaders from the field of visualization to discover what the practice is, and how it can be employed in account-based marketing.

B2B marketers have dreams of reaching decision-makers with the right message. How can these dreams be realized? In this episode, we uncover the origin of 4-time Olympian Dudley Tal Stokes as he describes his discovery of visualization and the founding of the first Jamaican bobsled team. We hear from Dr Frank Niles and other thought leaders from the field of visualization to discover what the practice is, and how it can be employed to motivate and train in athletics, business, and life.