Can traditional B2B marketing experience benefit an ABM campaign? In this episode, Bob Cormack draws on years of mountain-climbing experience to descend from the tallest peak on Earth. He emphasizes the need for all of us to build on our experience, be open to new opportunities, and be willing to extend ourselves beyond our comfort zone. Most importantly, he inspires us to have the humility to be adaptable in work, in play, and in life.

Some marketers can feel frustrated by how long it takes for their ABM campaign to yield results. In this episode, we continue the story of Bob Cormack as he’s unexpectedly selected to summit Everest for the team. He shows us how to focus on the account instead of self. He emphasizes the value of imagination in unexpected circumstances and teaches us that when we focus on the task at hand, there’s a good chance the summit will come as a surprise.

The start of an account-based marketing campaign can be intimidating. In this episode, we continue the story of Bob Cormack as his team prepares to face the most extreme conditions on earth on an evolving terrain. His example in not being overwhelmed by the project at large is an inspiration to B2B marketers. His experience teaches us to consider the timing of our marketing efforts and to be mentally and emotionally prepared for change.

B2B marketers can often feel limited by policies, team dynamics, and lack of opportunity. In this first episode, we study the make-up of a successful mountain climber to see what moves them to extend their reach. Bob Cormack participated in the 1977 American Bicentennial Everest Expedition. His story inspires us to have the courage to accept challenges, the humility to support others, and the adaptability to navigate the account-based mindset.

Reach - a B2B Marketing Podcast The Stories & Mindsets to Help You as a B2B Marketer Reach Further Regardless of the pursuit, discipline, or experience, there seems to be a common thread to high achievers. They’re willing to do whatever it takes to reach their goal. Through discovery and telling the stories of various achievers from different disciplines & walks of life, we (as creatives, marketers, executives) seek to unpack the mindsets behind their success. In turn, we hope to fuel you with inspiration and actionable insights you need as a B2B Marketer to reach new heights personally and professionally. Join the conversation at www.linkedin.com/company/reachabm