Hi, my Reachers.
Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories.
Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.
You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.
From the entrepreneur that climbed Big Bend National Park, the tallest mountain in Texas, when they realized they lost the way back and there was literally nothing below them.
To the entrepreneur that went for three weeks of backpacking and climbing the Sierra Nevada mountains at the age of 16,
To the entrepreneur who isn’t a big mountain climber, but loves Miley Cyrus song “The Climb” or ‘There will always be another mountain. And it says, “There’s always gonna be another mountain. I’m always gonna wanna make it move.”
To the entrepreneur who lives in Portland, Oregon and climbed the mountain around it: “I have never done a hike where there wasn’t at least one step that I thought, ‘What the hell am I doing? Why am I doing this?’
To the entrepreneur that keep setting new goals and climbing the mountains of life on the metaphorical level, because he believes that we’ve been programmed by our creator to want to make a difference and to want to have something bigger than ourselves to live for.
I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary steps to reach your peak?
Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.)
For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likability, and trust of a leading brand to the act of climbing the highest mountains.
You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.
The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.
“In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”
So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.
Listen to these new inspiring mountains’ stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.
Amy Vernon: “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say”
Amy Vernon was Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media,...