REACH OR MISS - Entrepreneurial Marketing Success

“Prepare to ‘climb the mountain’ until things click. If you get off, game over! But you will get there!”

 Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs.

Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to eliminate the overwhelm, frustration, and confusion inherent in the online marketing process while getting massive exposure for their businesses through Influencer Marketing (www.standoutonlinesystem.com/get-featured).

Most passionate about

• Right now, I’m leading the Women Helping Women Entrepreneurs community as a group on Facebook. We have 316,000 members around the globe. We have a lot of local and country groups as well. It has been an incredible movement. My main focus has been on expanding it and having more wonderful women join.
• My ultimate goal is to reach more than one million members and to be a movement—women helping women entrepreneurs in business, in life, in motivation.

Christina’s career and the story of the WHWE community

• In my former life, when I lived in New Jersey, I owned a hair and nail salon. I don’t personally do hair and nails but I had about 16 or 17 employees working for me.
• Then I went through a horrendous divorce. I ended up selling the salon and moving to Florida. The divorce was so bad (18 months in the court system) that it inspired me to write a book to help other women.
• After writing the book, I had to make a decision: Do I get a publisher or do I self-publish? I chose the self-publish road, which led me to online marketing. I went to a workshop where I started to learn about internet marketing and about the squeeze page, which today is like the lead magnet. I started to take a lot of courses and implement it in publishing my book.
• As I promoted my book, other authors and speakers started to reach out, asking me to help them with online marketing. It was 2006-2007. I started doing coaching and helping other authors, speakers, and people online.
• That led me to partner with two women when I moved to South Florida. We established Women Helping Women Mastermind, which was a very unique concept. We used to do many live events.
• When my partner moved in another direction, I started to be involved in Facebook groups. Then, in October 2016, I started the Women Helping Women Entrepreneurs group. By that time, I had created a lot of online courses, so I had a big community that was the basis of the Women Helping Women Entrepreneurs group. We started with 1000 members. From there, it took off globally.
• The other great thing was that people really liked the group, so they invited many of their friends. They still do to this day.

Christina’s best advice for entrepreneurs

• You need to build up your relations with customers, whether it’s online or offline, no matter what business you have. You have to slow down and do the work.
• If you are not willing to put in the work of marketing yourself as an entrepreneur, if you think it’s going to be quick and easy ... it’s not! It’s a lot of hard work.
• So my advice would be, don’t try to go for quick sales. Instead, try to build relationships and give your audience value first.

Biggest failure with customers

• Getting messages everywhere, on any of my private profiles, to my email, in the group, everywhere. Most of the messages were because we didn’t follow the rules and they were upset that their post wasn’t published.
• But sometimes there were other issues, important issues. I couldn’t answer them all. I was...

Ross Quintana, Founder of Social Magnets a Social Megnets and Personal Branding Company. Buzzsumo Top 100 Social Media Influencer, Content Creator, Writer, Multi-talented Business Futurist with a Passion for Customers, Employees, and Thought Leadership.

Most passionate about

• The first item on the list is my personal brand. At my business, Social Magnets, we do personal branding along with social media management. I am constantly refreshing my own brand.
• My two goals for my personal brand in 2020 are what I call “The Content Army,” which is about sharing one’s voice. You have to create a ton of content in order to be heard out there. You need not only quality content but also a quantity of content. So, my goal is to work on my “Content Army” across many different formats. My second goal is to focus more on social video. I was one of the early adopters of live streaming but I still feel that I need more of that.
• It’s so easy to feel that you are creating a lot of content but are not really out there. Social video helps people connect with other people.
• In my business, Social Magnets, we help people build their social brands and we manage social media.

Ross’s current career and customers

• Besides my personal brand and my business, Social Magnets, I’m head of social for Adobe Partners. I loved the company before I started working for them. I was an influencer for them for three years. After that, I started working for them. I moved to Utah and designed a social selling program for Adobe Partners about connecting through social media.
• Before the show, we talked about the effect of the coronavirus crisis on businesses. One of my clients is Gravity Speakers, which is facing challenging times now. But this is the time to find ways to connect with our audience and really have meaningful relationships that will last through a disruption.
• The last piece is the book I’m currently writing. It's called Radiating Value and it’s about the future of holistic business: how to tie together all the little slivers in business, like customers’ experience, employees’ experience, digital transformation, and technology.
• Talking about the coronavirus, I’ve been working remotely for 12 years. As a futurist, I look at this new situation from a different perspective.
• People don’t realize that this crisis actually has accelerated the adoption curve. If two months ago you’d told people to start running their businesses and business connections remotely, they probably would have told you that they can’t work from home, although many people have already been doing so for several years. But this crisis just pushed people to do what would have happened anyway in the future. As a futurist, I look at this new situation from a different perspective.

Ross’s best advice for entrepreneurs

• Most people blame the wrong things. The truth is, it’s about mindset. My first bit of advice is: Know yourself. So many people don’t really understand their own brand. Know your capabilities and what you deliver. You must understand that you are delivering value and experience. This is also something that you can do virtually.
• Talk with your customers. You have social media, so it’s very easy to talk with your customers. You don’t need to talk with a million customers but start with one. Ask, “Why did you buy that? What does it mean to you?” Look at your value, what the market thinks of you. You should offer the highest value as the market sees it.
• Many entrepreneurs have a false assumption that “because I created that, I know what the real value is.” That’s many times not true. You need to talk with your customers to understand what they need and want.
• Many of the business people whom we work with are executive thought leaders, influencers, and public speakers. I see...

Anthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year.

Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month.

He is consistently featured as one of the tops “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.

Most passionate about

• Today we help match Americans with different financial products. We help them make more money or, more often, in our case - save more money.
• We get millions of people a day visiting us online, with our advertisement and help them with different financial problems they are facing, educate them, and connect them with various financial partners that we work with. We help them with their insurance programs, mortgage refund, and with all the bills they are having, and how to make it easier on them.

Anthony’s career

• It's funny how it started. I wanted to become a personal trainer, help people lose weight, and live healthier. I started down that path, and I realized that very quickly it rose to someone's financial problems. That people might not have enough money to eat healthily or not to work two jobs and be able to work out and be with their kids.
• And then, I became more aware of words like divorce, suicide, depression, anxiety, and most of the time, when we looked deeper, we found out that at the top of the chart was financial issues as a massive cause of that.
• I don't have an advising or accountant background. But the idea was to find what these customers need. So it was mainly about listening on one hand and understanding the different existing solutions on the other.

Anthony’s best advice for entrepreneurs

• I believe in fail up, fail fast, fail often. I love to tell the great story of inventing the PalmPilot. If an entrepreneur would decide to invent the PalmPilot would probably start with the development, then go to raise money, then creating it, not happy with it, creating it again and come to the 6th or 8th version and all of a sudden it’s a year later.
• While the brilliant entrepreneur Jeff Hawkins that had the idea for the personal digital assistant (PDA) that would eventually become the PalmPilot, carried a wooden block with him as his mock-up before making any step forward.
• I welcome the people that tell us we didn’t take good care of them. I embrace them.
• I encourage the listeners to learn the term Method Actor. And to put themselves in their customers’ shoes. When I built my business, I literally decided to feel like my customers that experienced financial difficulties. I stopped paying bills, I took a loan and didn’t pay it back on time, I had to talk with debt collectors, I was afraid to answer the phone... - it led me to take a totally different approach in connecting with my customers.
• You, as an entrepreneur, should be your target market. Fully put yourself in your customers’ shoes and really understand them.

Biggest failure with customers

• The biggest failure I had specifically is a failure with my team that directly affected our customers. I had somebody of my team that crushed our server, and as I told you, we have millions of people coming into our site daily, which means for a day, it’s six figures plus in revenue went down because code was misplaced.
• It’s not that I was too harsh or mean, but I wasn’t too thrilled about the issue. I still see the long-term effects of my actions that day. The individual is scared to take chances now because they are...

Three entrepreneurs who used social media to stand>

out and one influencer that helps us understand what’s next

[caption id="attachment_3930" align="aligncenter" width="150"] Dhariana Lozano[/caption] [caption id="attachment_5574" align="aligncenter" width="150"] Blake Jamieson[/caption] [caption id="attachment_6023" align="aligncenter" width="150"] Dr. Ai Zhang[/caption] [caption id="attachment_5721" align="aligncenter" width="150"] David Meerman Scott[/caption] 

Wednesday, February 26, 2020—I’m making my last preparations for my flight tomorrow to San Diego, where I’ll attend the largest and most important international conference for social media. In my bag, along with my laptop and book, are two of the best face masks, which I promised my daughter (and the mother of my first granddaughter, four months old) that I’d wear throughout the flights to the conference—a 22-hour journey. The coronavirus crisis is huge.

For the sixth year in a row, I’m flying to the Social Media Marketing World Conference in San Diego … and I don’t even provide social media services to my clients. However, throughout the last 12 years (among my 33-year career in executive marketing positions), I have helped entrepreneurs achieve business success. Social media is, by far, the most important method that any entrepreneur can use today to become known, stand out from the crowd, and reach sustainable success.

Wednesday evening news: The health department just published new instructions and recommendations to avoid flying abroad and to avoid participation in international conferences.

I won’t be able to physically attend the conference in San Diego this year.

Within 24 hours, I made all the needed arrangements to cancel my flights and replaced my attendant in-person ticket to the virtual ticket.

So, especially for the Social Media Marketing World Conference, let’s listen to three entrepreneurs who used social media to stand out and start building their successful entrepreneurship, and to one of the most important influencers in the field.

Blake Jamieson studied economics and today is a portrait artist for professional athletes.

Blake’s story

• I grew up in a very creative household. I was always encouraged to paint, or draw, or do photography – all the things I do today. However, I convinced myself, from a young age, that art was about being a starving artist and that it was not a career path.
• Instead of doing what my parents encouraged me to do, which was to study art in college, I decided to study economics and tech. I thought this was the safe path at the time, and I aimed to have a career in marketing.
• When I graduated from college, social marketing was just starting to become an actual, respected career. I was able to get into very grounded levels for some reputable companies and work my way through several different companies. Then I spun off and started working for myself as a freelancer.
• Ultimately, on my 30th birthday, I decided that I was tired of working for someone else’s dream. I wanted to follow my own dreams and I realized that maybe my parents had been right all along...
• I’m very grateful. Due to my...

Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar.

In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger/ influencer community, clients and employees, you drove the epic growth.”

His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence... Selling to the Digitally Connected Customer was released in May 2017.

Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy.

Return on Relationship, ROR, #RonR, a term he started using and evangelizing in March 2009, is the basis of Ted's philosophy... It’s All About Relationships!

Most passionate about

• To answer your question, and to be perfectly honest, I’m not really sure where I’m heading. Everybody who tells you that they know this is just fooling themselves. Everything we are working on today evolves as we go. Certainly, we have goals, but I always need to realign those goals.
• Right now, I spend most of my time involved with a company called Photofy. It’s a content market company. Once again, my business partner brought me there. We met 11 years ago when John was just ready to leave Walmart, He managed their emerging content and I still worked at e.l.f. Cosmetics. We both believed in those who were the influencers of the time, which were the bloggers, mainly because bloggers created content.
• John started a business called CollectiveBios, a content creation company that used a community of bloggers to create storytelling content at scale for brands. And I joined John.
• Brands weren’t necessarily ready for it. They weren’t prepared to let other people create content for them. It took a lot of “banging on doors,” a lot of patience and resilience, and a lot of hard work to break down those doors. Luckily, we succeeded in doing that and built a company that still exists. It was acquired in 2016 for a significant amount of money, and I thank John every day for that.
• Later on, John joined a company called Photofy as CEO. Immediately, I got an email saying, “Oh, and by the way, you are the CMO.” Photofy is a content creating tool. It empowers businesses of all industries to create and share high-quality branded content and to encourage their employees to create and share visual branded content on the fly.

Ted’s career

• I have been an entrepreneur all of my life but I was very fortunate to approach Seth Godin when he just started his internet company Yoyodyne. I was intrigued by an interview on the radio in which he said that he always needs smart people who can sell anything. I said, “Well, that’s me...!” I started as a salesperson and ended up building the entire sales team to sell a product that was the first click-through online product, when no one knew what that was.
• So, I was lucky then, but I was also lucky to find John as a partner. A partner is a great match when he either does things that you don’t know how to do or does things that you don’t like to do. John and I are similar in many ways but we are also different and that works well for us.
• John is more sensitive. He talks a lot with our employees; he inspires and guides them. I don’t speak a lot; I prefer to use the products I’m selling and...

He almost didn't think there was a place for him to belong anywhere, but business saved his life and gave him a sense of purpose and significance. That kind of belonging gave him endless fuel because he had never felt it before. He started 16 business and failed a lot, 11 times.

Each time he learned, figured out what worked and what didn't and has started 5 successful profitable businesses. He has gone on to create over 15 millionaires with his teachings. He specializes in helping underdogs start successful businesses. Dane also has a passion for singing and he is the author of the upcoming book Start From Zero.

Most passionate about

• I’m extremely passionate about loving my customers. I’m always passionate about demonstratively and deeply listening and really striving to care and love the customers I’m working with, in all my businesses. It’s extremely profitable.
• Listen to your customers in terms of the intention that you can hold people when you listen so deeply to them so you know their inner workings and thoughts, and so you can speak to them in a way that’s different from how they expect to be spoken to.
• One of the fastest ways entrepreneurs can exponentially amplify their results by 10X or more is by determining whether they are unconsciously arrogant and by determining where they aren’t listening to their customers. Then they should start listening to them.
• For example, one of my friends helps customers build their YouTube channels. Her customers said they wanted to make money right away on YouTube. My friend said, “No, you don’t want to do that. It takes two years to make money on YouTube.” I told her that she wasn’t listening to her customers, who wanted fast results. Then she thought of a few creative ways in which she could help her customers. Imagine how her marketing would change if she offered her customers, “How to make money your first 30 days on YouTube.”
• It could lead to a whole new innovation, like a piano teacher who tells her student, “I’m going to teach you to play Bach and Mozart and all the great classics.” The kid says, ”I don’t want to play classical music. I want to play the songs on the radio.” Of course, she says, “No! That’s not how we do it.” But imagine what could happen if she offered her students, “How to play all your favorite songs on the radio in 60 days.” It’s “game over.” She wins the market.
• That’s how you love: by listening to your customers. You start by looking for where you aren’t listening. I lost a lot of money by not listening to my customers.
• Now I have a new process to help people break through entrepreneurial blocks and I offer a free five-day email course.

Dane’s career

• I feel my eyes tearing … I built $2 million companies and I did it by really listening and serving, and failing a lot ... and learning.
• I don’t know if people realize how much experimentation is required to get something to work.
• Today, starting entrepreneurs give up after their second idea! I didn’t really figure things out until I had done 16 ideas. Sixteen! Eleven failed and five succeeded.
• Some people are phenomenal at the violin by age 12. They have to practice and such, but they just have it. For whatever reason, I just have great business acumen. I have great internal power recognition and intuition about how to go about business.
• When I started, my back was against the wall. I had no money. I was in my parents’ basement. I was unemployed. I intuitively created a path by reading books and blogs. But I was also ignoring a lot of what I read. I built my first software company and products. I didn’t come up with the ideas, I didn’t write the code, I didn’t fund the development. I own the business. I’m an owner.
• I got my knowledge from reading a ton of books and from failing. I’ve been doing a lot of stuff. Eleven ideas failed. They

Many entrepreneurs think that starting your entrepreneurship means leaving your ‘Nine to Five’ job. And, it sure is. However, the technology revolution opens endless opportunities to reach faster, easier, and bigger successes through your entrepreneurship.

These five entrepreneurs made a considerable shift from their previous jobs to the entrepreneurship they chose to start. It allowed them to find much bigger opportunities that led to massive success.

Listen to their stories and think which of these opportunities can be a game-changer for your business.

Guy Kawasaki

From being a marketing and salesperson in the jewelry business, to become the chief evangelist of Apple, the chief evangelist of Canva, and the host of Remarkable People podcast.

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and the creator of Guy Kawasaki’s Remarkable People podcast.

He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.  

Guy’s Career

• My career really started in the jewelry business not tech. I started a part time job when I had my MBA in UCLA. I worked for a jewelry manufacture in down town LA. It was a small manufacturing company owned by a Jewish family and that’s where I learned sales and marketing. I worked there for about six years. I have a deep understanding and love for many Jewish things.
• I was in the jewelry business and then I got an Apple 2 and I fell in love with computers
• I worked for 6 months for a small software company that was acquired and my roommate eventually hired me into Apple. I went to work for Apple as evangelist, I left to start a company, and later returned to apple as Apple chief evangelist, and yet again left to start a company… Basically; I’ve been in Apple twice and I’ve been an entrepreneur, speaker and author since then.

Biggest success due to the right customer approach

• I started at Canva when they were two years old. I think that from the get go they had a very good prototype. They truly understood the need of people, and Canva was growing like a rocket. I’m not taking credit for that, the credit belongs to the founders of Canva: Melanie Perkins and Cliff Obrecht.
• This is called Guy’s golden touch. So Guy’s golden touch is not whatever I touch turns to gold but whatever is gold, Guy touches…
• I’ve learned in my career that it’s better to be lucky than smart

Guy is hosting the Remarkable People podcast, weekly on Wednesday. Among his remarkable guests - Arianna Huffington, Martha Stewart, Steve Wozniak, Jane Goodall, and more.

Michael Stelzner

From being a writer to start a new revolutionary blog sharing free content (just because he managed to secure the domain) to launching the leading global conference for social media..

Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media...

Dr. Ai Addyson-Zhang is an educator and entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland in the U.S. Ai is the founder of Classroom Without Walls, an independent and progressive school that helps young adults become future-ready. She is also an Adobe Education Leader, HubSpot Academy Instructor, and SEMrush webinar host. Ai’s work has been featured in Forbes, Inside Higher Education, Pearson Education, and Mark Schaefer’s book, among others. Ai hosts two weekly live streaming shows, in which she interviews thought leaders in social media and education, such as Seth Godin, Mark Schaefer, and Neil Patel. She frequently speaks at academic and industry conferences including VidCon, Global Marketing Day, Global Digital Marketing Summit, Social Media Week Lima (the largest social media marketing conference in the Midwest), and others.

Most passionate about

• For 10 years, I was a professor of communication and public relations at a few universities. Later, when social media became more popular, I started to teach more social media and personal branding classes.
• In May 2019, I resigned from my associate professor position to build my own school. That’s what I’m working on now.
• After teaching in higher education for so many years, I started to notice that our educational system is not really preparing children for the future. In that educational system, we are using a very old model to prepare our children. That hurts me as an educator. I love learning. I love reading.
• I feel like I can better prepare the next generation based on what I have learned from my personal experience as an educator, from the books I’ve read, the conferences I’ve attended, and the people I’ve worked with.
• There are many important missing links that aren’t being emphasized in the traditional model. Like, for example, digital storytelling—our ability to talk to the camera, talk to a computer, engage in a podcast interview, clearly articulate ourselves in the digital age.
• To me, that’s as important as reading, as writing, as sport. Our students are using technology at only a very superficial level. That’s how I started and was inspired to build a better school.

School Without Walls

• The best education takes place outside the classroom. If we think about our students … they feel so lost. That’s something I hear a lot from parents, who are my target audience. They tell me that their children have no idea what to do, even though they spent a lot of money on their kids’ education.
• Students are learning facts and information but that’s not where transformation is going to happen. Transformation happens through applications. And most of the time, in real life, applications happen outside of the class room.
• We believe—the coaches and I—that the best education happens outside the classroom. A big part of Classroom Without Walls is utilizing technology and digital devices to break down the learning barriers.
• My official starting date was last year. I brought Google students to Singapore for an immersion program. It was a life-changing experience for the students, for the parents who came, and for the speakers. We cried every single day—tears of joy, tears of pride. Seeing the transformation in the children, in front of our eyes … it was a very emotional experience for me.
• I’m an advocate of taking action. I think that planning is important but how much can you plan? I had the idea of making the immersion into my school. From ideation to implementation, it took only four months.
• The next program will be a three-month program, including the immersion in Singapore.

Dr Ai’s best advice for entrepreneurs

• I love this question! My piece of advice is to really get to know your customers. I made so many...

Nicolas Babin, a french citizen has over 30 year experience in high tech industry. He has worked and lived for over 20 years in the US, Europe and Japan. He is a pioneer in AI and robotic having served over 15 years at the helm of Sony Europe.

He was managing director of Sony Entertainment Robots Europe and head of communication for Sony Europe. He then was managing director of several companies in the US, UK, Germany and France.

Nicolas created and developed over 21 companies in his career so far. He has sat and sits on many boards as a non executive and executive member.

Most passionate about

• I am most passionate about the project that takes up about 80 percent of my time today. It’s a company that I started three years ago with an associate and good friend of mine, Benoît Mirambeau. The two of us started a diabetes management company named MirambeauAppCare.
• This company manages diabetes, especially the level of insulin that people need to inject themselves with based on their doctors’ protocols, glycemic levels, food intake, and workout activities. It’s relevant for all types of diabetes (type 1 and type 2) as well as for pregnant women.

Starting the company

• MirambeauAppCare stems from the fact that Benoît’s mother has been ill with diabetes for 30 years. In 2015, it got so bad, she fell into a coma. Benoit got scared and said, “Don't worry, Mom. It's Friday. By Monday, I will have found an app for you.” Throughout the weekend, he looked for an app but could not find anything that would manage the exact level of insulin for her.
• Benoît’s passion is coding. So, he said, I'm going to make you one. He worked for over 800 hours to create this app, which is based on doctor's protocols and can take into consideration, as I mentioned before, glycemic levels, food intake, and workouts. After that, he started to test it and show it to doctors. Everybody was amazed.
• But Benoît had never created a company. When I became involved, his company was my 16th company. We had the same accountant. So, he went to his accountant and said, “Look, I have this product. Everybody's telling me that it’s fantastic. I need to start a company but I don't know how.” And the accountant put us in touch. We became friends instantly. We have a very great relationship. I helped him set up the company.
• He's the CEO of the company. I'm in charge of everything but development. I'm in charge of marketing, sales, international business development, etc. He’s like a CTO. He’s the CEO but he's in charge of the product.
• That's how we started the business. Then we won the CES Innovation Award in 2018 in Las Vegas, while last year we won the Arab Health Innovation Award in Dubai.
• We're the only company that has this type of product based on A.I. and machine learning. Machine learning is part of A.I. Basically, after three months, the product becomes so personalized that it's really made for the patient.

Nicolas’s career

• I've been involved in AI since 1996, when I headed up the Sony Robotics Division. The product was called Sony Aibo Robotic Dog for Artificial Intelligence Robot. It was a small dog that we sold from 1999 to 2005 and that was relaunched last year.
• I'm very lucky. I'm a passionate guy and I've really enjoyed my life so far. I've worked 20 years outside of France; I worked five years in the US and met my wife (who is American) in San Francisco. Then we moved to London to start our life together.
• I started a European operation in London. Then, from London, we moved to Brussels. From Brussels, we moved to Tokyo. From Tokyo, we moved to Berlin. Sony, being a Japanese company, moved me quite regularly and I went up each time I moved. I was in charge of the European robotics division. So I've been a pioneer in any type of AI.
• What I...