Welcome to Other Record Labels, the podcast for indie record label owners and enthusiasts. In this episode, we dive deep into the world of indie Christian R&B and hip-hop with Dee Diaz from Reach Records, based in the vibrant music hub of Atlanta.

Discover how the city's identity influences Reach Records and the unique challenges and opportunities that come with being a Christian label. Explore the balance between niche appeal and mainstream aspirations and find out if breaking into the mainstream is a strategic goal for labels like Reach Records.

Join the conversation as we explore Reach Records' relationship with the broader Christian music community and how they stand out from the traditional adult contemporary Christian radio scene. Learn about the label's history, Dee Diaz's journey into the music scene, and why record labels like Reach Records are essential players, even in an era critical of the industry.

Delve into the intricacies of marketing for a label versus marketing individual releases or artists. Explore the significance of artist-led labels and how the industry's constant evolution brings both challenges and exciting opportunities.

Tune in to Other Record Labels for insightful conversations with indie label insiders, offering a unique glimpse into the diverse and dynamic world of independent music.

Presented by Precision Pressing (http://precisionpressing.com)

Start Your Own Record Label at http://otherrecordlabels.com