In this episode, Chris shares a powerful dental growth strategy centered around reactivating dormant patients — a highly cost-effective method compared to acquiring new ones.

He breaks it down into three actionable steps:

Step 1: Identify Inactive Patients

Chris starts by explaining how to generate a list of dormant patients using your practice management software or CRM. Focus on patients who haven’t been in for 6–12 months, depending on your patient lifecycle.

Step 2: Personalize the Outreach

Generic messages won’t cut it. Chris highlights the importance of using the patient’s name and referencing their last treatment to create a message that feels personal and thoughtful — not like a mass blast.

Step 3: Automate and Follow Up

Chris recommends using platforms like HubSpot or High Level to build an automated communication sequence. These sequences can include emails, texts, and even phone calls, spaced strategically over 1–2 weeks. Don’t forget to include online booking links to make reactivation seamless.

🎯 Actionable Takeaways:

Pull a list of inactive patients from your PMS

Create custom, personalized reactivation messages

Build an automated outreach campaign

Always include a direct booking link in your messages

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