today on read receipt i’m talking with nikki and erica from yes way rosé, the extra-dry, easy-drinking french rosé that leaves you feeling refreshed, relaxed, and maybe, even, a bit wittier.
these two high school friends turned founders launched the instagram account @yeswayrosé back in 2013 as a creative space for their rosé meme humor. way back before instagram became a brand incubator as we know it now.
they wanted everyone to live in rosé pink, peachy color, so they hit the books and the bottles to develop something they’d be really excited to drink.
we explore listening to your creative instincts, how the brand was able to launch with retail giant target, and how taking the space to be best in the market, rather than first to market ends up all the more refreshing.