Justin, founder of Active Skin Repair, shares his journey from working in healthcare documentaries to creating a revolutionary first aid product. After moving to San Diego for surfing, Justin discovered hypochlorous acid, a molecule used in hospitals. Recognizing its potential for everyday use, he developed a natural, non-toxic first aid spray.
Initially, Justin launched the product in surf shops and outdoor stores, targeting athletes and adventurers. However, the brand took off when they pivoted to marketing towards health-conscious moms through influencer partnerships. Justin discusses the challenges of breaking into the traditional first aid market, the importance of protecting their Amazon presence, and how joining forces with their supplier company accelerated growth.