Read to Lead Podcast

Read to Lead Podcast

By Jeff BrownBusinessEducationArtsBooksSelf-ImprovementManagement
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Read to Lead Podcast episodes

  • 214: How to Break Free From the Trap of Success
    Imagine starting your day thinking you were going to close a deal that would net you $1 Million, only to see the deal fall through in the eleventh hour, costing you $3 Million.
    In 2010, that very thing happened to today’s podcast guest. His name is Gene Hammett. Since that time he’s managed to not only get back on his feet but coach numerous companies and their CEOs onto the Inc. 5000.

    He released a new book late last year called The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Attaining Profound Success.
    In it, Gene shares the stories of real people who have faced moments of choice that caused them to dig deep, find their courage, and create a life and career of meaning.
    He illustrates how significance and exponential success dance together once you get past the limited thinking that got you this far—once you escape your own trap of success.
    If it’s the kind of success that comes with lasting significance that you’re looking for, then you’ve come to the right place.
    For a list of links and resources Gene and I discuss in this episode, simply keep scrolling.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, I ask Gene to share:

    * Crafting a mission and vision for your life and business that paves a path to results
    * The difference between “pivotal moment” courage and “everyday” courage
    * Dealing with a limiting mindset and “your truth” versus “THE truth”
    * …and plenty more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Gene’s Latest Book
    You can order a copy of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Attaining Profound Success right now!
    Gene in Action

    Books Gene Recommends
    Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
    Essentialism: The Disciplined Pursuit of Less by Gren McKeown
    The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Res...
    25 min
  • 213: How You Can and Why You Should Consider a Sabbatical Soon
    I believe this episode may represent the first time I’ve ever featured a memoir on the podcast.
    There are so many valuable lessons contained in this book that the decision to feature it was an easy one.

    That book is written by the former CEO of Take-Two Interactive (now with Tencent). If that company sounds familiar, it may be because you or someone you know is a lover of video games. Or, it may be because my guest today helped take it from just a measly $1 Billion company to a $13 Billion one.
    His name is Ben Feder, and his new book is called Take Off Your Shoes: One Man’s Journey from the Boardroom, to Bali, and Back.
    In it, we follow along as Ben makes the difficult decision to step away from a hugely successful and lucrative career to go on a one-year sabbatical with his wife and children to Indonesia.
    Ben says he’s not one to dole out advice, but you won’t be able to read this book without learning a great deal about what it takes to pull off taking a sabbatical. You’ll also appreciate better why you should seriously consider it.
    Ready? Let’s go!
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, I ask Ben to share:

    * His struggles with work-life balance while CEO at his previous company
    * What it was like for his family to pick up and move to Bali for the better part of a year
    * His desire to find “the peace of meditation, without the weirdness.”
    * …and plenty more!

    Ben’s Latest Book
    You can order a copy of Take Off Your Shoes: One Man’s Journey from the Boardroom, to Bali, and Back right now!
    Ben in Action

    Books Ben Recommends
    Joyful Wisdom: Embracing Change and Finding Freedom by Yongey Mingyur Rinpoche
    Mindset: The New Psychology of Success by Carol Dweck
    The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
    Check Out These Resources
    Visit Ben’s website for more about him and his work.
    Grab a copy of Ben‘s book now.
    Find out more about hiring Ben to speak to your group.
    Connect with Ben on Twitter and LinkedIn.
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    24 min
  • 212: Grow Your Business, Attract More Clients, and Make More Money
    I love a good story. Some of my favorite business books are filled with compelling and thought-provoking stories.
    Then there area handful – books from the likes of Andy Andrews, Bob Burg, Pat Lencioni and others – that don’t just include a few good stories, but are themselves told in narrative form from beginning to end.

    Such is the case from our guest today, Robin Waite. His new book is called Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and, in it he argues that, among other things, you’ve got to change the perceptions of your business so that you can get out of your own way.
    That’s right. Sometimes the problem with your struggle to succeed is you.
    I learned how to better build desirable products, even though I consider myself a service provider, how to price those products confidently, and how to demonstrate value to my potential clients and customers.
    In short, I learned a ton and I think you will too.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, I ask Robin to share:

    * Tips for staying on top of your goals rather than constantly jumping from one activity to the next
    * Some of the common pricing mistakes he sees coaches and other service providers make
    * Understanding the lifetime value of your customers
    * …and plenty more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    Robin’s Latest Book
    You can pre-order a copy of Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money right now!
    Robin in Action

    Books Robin Recommends
    Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
    Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashley Vance
    Check Out These Resources
    Visit Robin’s website for more about him and his work.
    Grab a copy of Robin‘s book now.
    34 min
  • 211: How Hidden Networks Can Transform Your Life and Career
    Not many people can claim to have delivered a TED Talk that’s been viewed millions of times. Today’s guest, however, can do exactly that.
    His name is David Burkus, and this episode marks his second appearance on the podcast. Here’s hoping David’s TED Talk mojo will rub off.

    His new book is called Friend of a Friend: Understanding The Hidden Networks That Can Transform Your Life and Your Career and, in it, he argues that the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool.
    Instead, he insists you develop a better understanding of the existing network that’s already around you.
    Forget the outdated advice you’ve already heard, David says. Learn how to make use of the hidden networks you already have. In his book, and in today’s episode, we attempt to help you do just that.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, I ask David to share about:

    * How “silos”, in moderation, can actually be a good thing
    * Why a large network and a tight-knit team isn’t as valuable as a loose network and temporary team
    * The benefits of focusing on a few of the “right” connections
    * …and lots more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    David’s Latest Book
    You can pre-order a copy of Friend of a Friend: Understanding The Hidden Networks That Can Transform Your Life and Your Career right now!
    David in Action



    Books David Recommends
    The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger Martin
    Creating Great Choices: A Leaders Guide to Integrative Thinking by Jennifer Riel and Roger Martin
    When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
    Check Out These Resources
    Visit David’s website for more about him and his work. Plus,
    34 min
  • 210: 8 Steps to Launching Your Own Mastermind Group
    Someone once said that, in the years ahead, you’ll be the same person you are today except for the books you read and the people you meet.
    That could not be more true for me and my life. You’re well-acquainted with my love for books and my belief in the dramatic impact intentional and consistent reading can have on one’s life.

    You may be less familiar with the fact that, over the last five years, the books I’ve read coupled with the people I’ve chosen to surround myself with have been a boon to my business and personal life.
    Today, I want to let you in on the other “secret” to my success. Mastermind groups!

    Enter your first name and email address above to grab my free PDF on how to launch your own mastermind group. And for more insights, be sure and click the play button below on today’s episode.
    Join in on our chat below
    Subscribe: iTunes | Stitcher | RSS

    In today’s episode, I discuss:

    * The 8 steps required to get your first mastermind group up and running
    * The critical step that, until recently, I was leaving out of my own process
    * The processes I use for finding the right people for my groups
    * …and much more!


    This Episode is Sponsored By Cloud Accounting Software FreshBooks
    FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.
    To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.
    If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

    The 8 Steps in Brief
    Step 1: Answer why you’re doing this in the first place (aka, what are your objectives for the group).
    Step 2: Decide what type of person will be a fit for your group.
    Step 3: Publish what you’ve written in steps 1 and 2, as well as your desire to launch a group, on your website or via a Google Doc.
    Step 4: Decide how you’ll structure the group. Will it be a free group? A paid group? If so, how much? How many people?
    Step 5: Extend your invitations.
    Step 6: Schedule your meetings. Decide how often you’ll meet.
    Step 7: Create the agenda for your meetings (having structure is crucial).
    Step 8: Ask for feedback from your group members and adjust as needed.
    Click to Tweet
    To share about the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:
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    Comment and Share
    Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on 
    18 min

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