We casually toss around words like "gay," "straight,", "bi," and "ace" and use them as touchstones or calls to arms in our culture wars around sexual diversity. We often act as if we all know and agree on what these terms mean. And regularly we bolster our own positions with claims about what "scientists say." So what do "scientists say" about sexual orientation? In this three-part series, I examine the challenges of defining what sexual orientation is for research purposes (part A), what the research tells us about the causes and consequences of variations in sexual orientation (part B), and both how and whether we can use this research as we engage in conversations around sexual diversity.