In this episode Kerry Anne Nelson from Verve Operative, self-confessed addict for processes and systemising business, shares her story of turning around a failing family business amid a tragedy. Kerry Anne explores what sustainable growth is, and where business owners fall down striving for it. This episode is jam packed with great advice and a must listen!

To learn more about Kerry Anne and Verve Operative visit https://operationverve.com or connect to Kerry Anne on LinkedIn.

As we all ride the economic roller coaster together, slashing the marketing budget can be seem an easy win for reducing costs.

In this episode of Marketing with Confidence, I discuss if it's indeed time to slash the marketing budget for your brand, where to trim your digital marketing spend without impacting your position in the market or future growth and how to maximise the engaged customer you already have.

In this CEO Briefing I catch up with Content Marketing expert Sarah Spence from Content Copywriting.  Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Bringing together data-driven strategy with human-centred content, she leads her team to deliver quality results with trust, confidence and authenticity. You’ll love this deep dive into Content Marketing and why it’s at the epicentre of all your brands marketing priorities.

You can find Sarah on Instagram at @contentcopywriting or LinkedIn @sarah-spence-7413b930

Digital Marketing is an industry built on change and the need to adapt, so with the sudden race to embrace AI, us digital marketers are ready! In this episode I discuss 3 ways that you can dip your toe into AI powered tools to support your digital marketing activities.

Obsessed with helping women make more money, I am thrilled to talk to Angela Henderson in this episode, where we dive into building profitable businesses. 

Angela talks about where women fall down, how to market in harder times and generously shares her 3S Framework and how it creates more profit without burnout!

Be sure to connect to Angela via www.angelahenderson.com.au

Personal branding as a strategic approach is on the rise, just take a look at where our social channels are heading, and you'll see why. People want to buy from, and connect with people. Personal brands are a way for small brands or brands with limited budgets to make a big impact. In this episode I talk about how to leverage your personal brand as a marketing strategy - and if personal branding just isn't possible, other ideas to make sure you increase the human connection.

In this episode, I caught up with Cherie Clonan, proudly autistic founder of powerhouse agency The Digital Picnic and all-round special human. The Digital Picnic teaches digital marketing ... and manages a full suite of digital marketing efforts for clients, too. Cherie has built a multi-million-dollar company with empathy-led leadership at the heart and soul of everything it does … and a company that has gone on to be described by all as "the nicest place on the internet". She says to that, "I’ll take that".

Listen along as we talk about why businesses need to nurture diversity and inclusion in the workplace, as Cherie shares insight into effectively leading with confidence and empathy.

To gain further insight into nurturing diversity and leading with empathy, connect with Cherie on LinkedIn and Instagram.

The mid year rolls around fast, and is the perfect time to take stock of both your marketing strategy and your marketing assets. In this episode I share tips on Mid Year Marketing Checks you can do right now! 

Influencer Marketing has seen so many shifts in the last five years, and I am pleased to be joined by Social Media Strategist and Influencer expert Alex Mills, to talk all things Influencer and Content Creator opportunities.

Alex empowers brands to create inspirational online content via social media strategy, influencer marketing and video production, and in this episode he shares his formula for successful content creator partnerships that help small brands leverage new audiences!

You can connect to Alex on Linkedin https://www.linkedin.com/in/alexthomasmills and Instagram https://www.instagram.com/alexmillssocial or follow him on TikTok for great insights and tips!

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile.

I hope this episode inspires you to start carving out your ideal client profile, and if you’d like my free template – DM me on Instagram or LinkedIn!