We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.

If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your expertise.

You can connect with Lyndal on LinkedIn https://www.linkedin.com/in/lyndalharris/, Instagram https://www.instagram.com/podcastva/ or http://www.podcastva.com/

Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you're a service based or ecommerce business, email marketing is a strategy you can leverage.

Loren Bousfield, founder of Gemini Creative Studio joins me in this episode to talk all things branding. We dive into Overcoming Branding Pitfalls, and Loren shares some of the most common mishaps and gives her top tips on how you can avoid them! Listen along and discover the biggest payoffs of getting a cohesive brand strategy for your business! You can connect with Loren at www.geminicreativestudio.com.au

We all know that social media is essential today for building a thriving business, but the process of social media management can feel daunting. Too often left to the last minute, social media becomes an afterthought and a missed opportunity. In this episode I break down the essential elements of social media, and share the secrets of creating strategic content at scale. 

Jacqui Maloney is a public speaking and media coach who joins me in this episode to talk Showing up with Camera Confidence!

With a background in acting and voice-overs, Jacqui works on the performance side of public speaking and video creation to really bring you and your message to life. She works with professional women to build their confidence, stage presence and perfect their storytelling so that they own every stage or camera - meaning you can be less scripted and more authentically you!

You can connect with her on Linkedin https://www.linkedin.com/in/jacqui-maloney/ and Instagram https://www.instagram.com/jacquimaloneycoaching/

Reflecting on building a business over 13 years as well as having worked within hundreds of businesses and seen their make and break, I share my thoughts on what I would focus on if i was building a business today.

Nicole Smith is a Chief Operations Officer (COO), Business Operations Specialist and Systems Designer, who founded The Artisans Business Solutions in 2020. In today’s episode Nicole breaks down the Fractional C-Suite and explains how small businesses can unlock the power of big business thinking, to implement systems and build a support network to create more potential, with less pressure on the founder.

If you’ve been looking to free yourself from your business and create harmony between your teams and the technology that can underpin your operations, this is a must listen!

You can find more about Nicole and The Artisans at http://theartisans.com.au/

Welcome to 2024! Grab these 4 Digital Marketing Trends for the new year, tailored to Small Business Owners. Full of practical actionable insights to kick you off for a strong 2024!

And just like that another year is wrapping up! If you're ready to say goodbye to the year my Review, Reflect, Rest & Regroup formula will ensure you capture learnings from this year, setting the foundations to create a successful one ahead. I discuss the essential data to review to see how your digital marketing performed, but also why it's important to look at more then just the data to assess performance. I then talk about the role of resting and regrouping before springing into action. A simple formula to help you wrap up your marketing and your year!