Ready To Wear by SZN Of Style

We were invited to cover the AFL Brownlow red carpet (6 days before the event LOL)

This was the first time the AFL had ever invited content creators and digital first media to the Brownlow and we were 1 of 3 style creators invited.

We’re taking you behind the scenes of all getting ready and navigating the media pen to interviewing AFL players and getting our content out before the TV crews.

In this episode:

• How we got invited to the Brownlow
• The last-minute dress and content scramble
• What it’s actually like working a major red carpet
• How we interviewed so many players in just 45 minutes
• What happened once the red carpet ended

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Loredana is 26 weeks pregnant, so we’re talking all things dressing for pregnancy!

Your body is changing, your jeans don't do up anymore and your boobs have seemingly doubled overnight… so what the hell are you supposed to wear??

We've got you covered. We're deep diving into dressing for a changing body shape and how to maintain your personal style when your old wardrobe doesn't fit anymore.

In this episode:

• What Loredana's been wearing during pregnancy
• The pre-pregnancy pieces she’s had to let go of
• Non-maternity clothes that are bump-friendly
• A maternity brand we think is geniunely cool
• Outfit hacks to make your old clothes fit
• How to keep your personal style when dressing the bump

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Email - [email protected]

We scored an invite to premium Swiss watch brand, RADO's Australian launch event last week.

It was a cocktail affair at Mr Mills bar in Melbourne CBD and we're giving you the full recap on our drive to and from the event. 

In this episode:

• What to wear??
• Getting the white glove watch experience
• Dessert faux pas 
• Why do brands always choose venues with terrible lighting for content??
• What we thought was smart about the event from a marketing POV

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Email - [email protected]

After Nat claimed to be a 'minimalist' and showed her minuscule wardrobe on stories, you guys were left wondering 'well, where do all the clothes come from??'

Turns out it's a lot more 'Business of Fashion' than personal wardrobe.

We're breaking down exactly how SZN of Style sources the clothes and accessories you see in our content plus the pros, cons, and admin nightmares behind each one.

In this episode:

• Our personal wardrobes vs. what you see on socials
• The 5 ways we acquire clothes for content
• 'free clothes' isn't all it's cracked up to be
• Why we film in-store so much
• The logistical nightmares of sourcing clothes

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Email - [email protected]

Melbourne's got a new cool girl shopping strip and spring collections are already dropping despite the cold snap! 

We're breaking down the new store openings reshaping Armadale High St, digging into Glamour magazine's questionable Australian debut, and unpacking Mimco's nostalgic 30th birthday comeback.

Plus, our full spring trend forecast — what's worth investing in and what to skip.

In this episode:

• One Mile and LSKD open on Armadale High Street (Melbourne's new cool girl shopping strip)
• Glamour Magazine launches in Aus - will it succeed though?
• Mimco re-launches with nostalgia feat. Britt Saunders
• What's trending this spring (the good and bad)

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Tiktok - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email - [email protected]

We're taking you back to the start! Where the idea for SZN Of Style came from, early memories and fails, lessons we've learnt along the way and what it's really like in the influencer industry

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Email - [email protected]

It's been a big week in Australian fashion retail. We're unpacking the Stax receivership, the warning signs that were hiding in plain sight, and what it says about the state of the retail industry. Plus, we're talking changing loyalty programs, paid returns, and sharing our latest winter shopping finds.

We're diving into:

• The rise and fall of Stax and what receivership means for the brand
• Retailers tightening loyalty programs (Country Road, Ena Pelly, Henne)
• Paying for 'free' returns
• Puffer jacket reviews 
• Where are the wide calf boots??
• Addressing the 'consumerism' accusation

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EOFY is here and brands are going HARD on their sales this year. We give you the rundown on the best fashion sales to shop, as well as, how to find a coat that fits, boot heel heights and the winter trends we're loving (and hating)

We're covering

• Are this years mid year sales more aggressive than previous years?
• The best deals from DISSH, Elka Collective, Vic & Woods and more
• Winter trends we're loving (and hating)
• Boot heel heights are getting smaller
• Our current winter reccs and wish lists

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IG - ⁠⁠⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠⁠⁠

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Email - [email protected]

We’re diving into one of the most divisive topics in fashion content right now: has LTK ruined fashion content?

What started as a casual conversation turned into a full investigation after a creator’s response to audience feedback sparked a much bigger debate around affiliate culture, gatekeeping, creator monetisation and what audiences actually want from fashion content in 2026.

We unpack:

• Our frustrations with using the LTK app

• Why so many people are frustrated by the “comment for links” culture

• Whether creators are prioritising commission over community experience

• The results of our audience poll — and why the responses surprised us

• What our audience like and dislike about LTK

• The difference between useful affiliate content vs pure gatekeeping

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Subscribe - ⁠⁠⁠style newsletter⁠⁠⁠

IG - ⁠⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠⁠

Tiktok - ⁠⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠⁠

Email - [email protected]

Ever wondered what Fashion Week is actually like behind the scenes? We’re unpacking the reality of Australian Fashion Week, how the shows work, who really attends, influencer and the press, and why it’s way more accessible than most people realise.

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LINKS

Subscribe - ⁠⁠style newsletter⁠⁠

IG - ⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠

Tiktok - ⁠⁠⁠⁠⁠@sznofstyle⁠⁠⁠⁠⁠

Email - [email protected]