Ready Yet?! With Erin Marcus

In this episode of the Ready Yet Podcast, my guest is Colleen Biggs, a Business Strategist, Coach, Speaker, and Author. Join us as we dive into the dos and don'ts of networking, building meaningful relationships, and the impact of authenticity in business. Colleen also shares insights into attracting the right clients, energy and mindset in business, and avoiding common entrepreneurial mistakes. 

GUEST RESOURCES

Colleen Biggs is a 22-year Business Strategist who empowers Business Leaders to expand their influence through Peak Performance Habits to attract the right clients and drive more profits.  She has launched over 340 businesses, is a Keynote Speaker, Author to 7 #1 International Best-Sellers with the latest being Step Into the Spotlight to Expand Your Influence, the CEO and founder of the Leap Community, and was awarded the Most Inspirational Leaders in Business and Entrepreneur of the year in 2023. Colleen provides women with a community of entrepreneurs who take the leap daily and realize that their network is their Net Worth.

https://colleenbiggs.net

https://www.instagram.com/colleenbiggs

https://www.facebook.com/colleen.s.biggs

https://x.com/LeapwithColleen

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In this episode of the Ready Yet?! podcast, my guest Robert Brill, CEO of Brill Media, shares his expertise in advertising and marketing, highlighting his 20-year journey in the industry. We dive deep into the complexities of social media advertising, the pitfalls of boosting posts without a strategy, and the intricacies of differentiating between marketing and advertising. Robert explains his approach to understanding client pain points and optimizing ads effectively and we explore the impact of AI on business operations and the importance of maintaining an empathetic leadership style. 

GUEST RESOURCES 

Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. 

https://www.linkedin.com/in/robertbrill

https://brillmedia.co

https://www.tiktok.com/@brill_media 

https://www.youtube.com/c/BrillMediaco

https://www.instagram.com/brill_media

https://www.facebook.com/BrillMediaUS 

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Networking can open up unexpected opportunities for both personal and business growth, and is my own favorite marketing tactic. So I am excited to introduce my guest on this episode of the Ready Yet?! Podcast, Tyneshia Dice, founder of the Innovative Design Group, who has a passion for building brand strategies and WordPress websites. Tyneshia shares her journey from a corporate sales background to entrepreneurship, revealing her methods in effective networking and the importance of genuine relationships.

Join us as we delve into the process of building a business through connections, the challenges of transitioning from a corporate job to entrepreneurship, and the critical elements of a successful marketing strategy. Tyneshia emphasizes the importance of ongoing learning, resilience, and believing in one's offer as key components to long-term business success.

GUEST RESOURCES

Tyneshia Dise is a digital marketing professional who has 20 years of experience in sales and marketing. As the founder of The Innovative Design Group, she has built a team of creative experts specializing in web design and content creation.

https://www.linkedin.com/in/tyneshia-d-3a855a15b

https://theinnovativedesigngroup.com

https://www.facebook.com/TheInnovativeDesignGroupCle

https://www.instagram.com/innovativedesign_cle

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Have you ever wondered how stories can bridge gaps between conflicting viewpoints? My guest today is Diane Wyzga, a seasoned storyteller, podcaster, and coach who works with women to uncover and leverage their origin stories for branding, marketing, and overcoming life challenges. Join us as we discuss the profound impact of storytelling in fostering empathy, connection, and authenticity both in personal development and in the business world. Diane shares compelling anecdotes, including historical contexts and personal experiences, to illustrate the transformative power of stories in breaking down barriers and finding common ground. We also discuss how embracing and owning our stories can help build genuine human connections that are crucial in today's noisy and competitive marketplace.

GUEST RESOURCES

Diane Wyzga's professional journey includes service as a US Navy nurse, corporate businesswoman, speaker, educator, lawyer, litigation consultant, podcaster, and storyteller.  Diane is also a seasoned adventurer having backpacked across Europe, climbed the Canadian Rockies, mastered the art of flying a plane, and walked a 500 mile pilgrimage across Spain on the Camino de Santiago.  

With a rich experience spanning three decades, Diane has dedicated herself to helping professionals bring their story from a message only they could hear to the publishing world, the courtroom, hospitals, board meetings, the airwaves, and more. Stories that swayed juries. Built markets. Spread ideas. Changed things.  Today, Diane helps women become successful Origin Story/personal brand creators sharing the most significant narrative of their lives: how they got from There to Here. 

https://www.linkedin.com/in/diane-f-wyzga-qmsa

https://www.quartermoonstoryarts.net

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Welcome to this episode of the Ready Yet podcast! I'm thrilled to introduce today's guest, Mark Stoner, a seasoned entrepreneur and long-time friend. We delve into our shared experiences in business and how pivotal moments helped shape our entrepreneurial paths. Mark shares his journey from struggling as a solo chimney sweep to creating successful businesses, including an unexpected venture into the chocolate industry. We discuss the importance of resilience, learning from failures, and the value of mentorship and support networks. Mark also highlights the significance of being able to take criticism, understanding one's instincts, and the art of delegation in scaling a business. Join us for this fascinating conversation filled with insights and anecdotes about the entrepreneurial journey!

GUEST RESOURCES

https://markstoner.com

https://markstoner.com/blue-collar-gold-podcast

https://www.linkedin.com/in/markstonersirvent

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Have you ever eaten a Wendy’s Baconator? If so, you’ve already experienced the brand naming expertise of today’s guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.

Join us as we discuss the importance of names that evoke emotions and are easy to remember and the benefits of having a creative brief, avoiding names with 'curse of knowledge,' and offers real-life examples of successful rebranding. This episode is packed with practical advice for entrepreneurs, especially those in coaching and consulting, on how to create names that stand out and make a lasting impact.

GUEST RESOURCES

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of Time Magazine’s Top 100 Most Influential Companies.   

Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and Branding Journal. She lives by the beach in her Barbie Dream House.

Free SMILE & SCRATCH Name Evaluation Test: www.freenametest.com

Professional Name Review with Alexandra: www.pronamereview.com  

https://eatmywords.com 

https://www.instagram.com/eatmywordsnames

https://www.linkedin.com/in/alexandrawatkins

https://www.facebook.com/EatMyWordsNames

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Have you ever wondered how storytelling can transform your entrepreneurial journey? On this episode of the Ready Yet Podcast, I sit down with Andrew Chestnut, a keynote architect with nearly 20 years in the learning industry. Andrew's unique path from successful entrepreneurial ventures to helping others craft their narratives is both unconventional and inspiring. Join us as we dive into the significance of storytelling in business, how to connect emotionally with your audience, and the importance of a good network.  Join us as we explore how to bring your story to life and make a meaningful impact in your industry.

GUEST RESOURCES

https://www.linkedin.com/in/andrewchesnutt

https://nickelcitylearningsolutions.com

https://www.instagram.com/andrewchesnutt

https://podcasts.apple.com/us/podcast/the-hustle-grind-podcast/id1745209794 

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In this episode of the 'Ready Yet' podcast, join me as I chat with Richard Wildman about vital strategies for small business owners to enhance their customer experience. Richard, an esteemed author and consultant, draws from his diverse background to explain the importance of customer engagement and personalized service. We dive into why businesses often fail to adjust to market changes and how they can develop more humanized and emotionally engaging approaches to retain clients. Richard also shares his inspiring journey and offers practical advice on how to implement effective customer-centric strategies in today's evolving marketplace.

GUEST RESOURCES

Richard Weylman was orphaned at age 6, and lived in nineteen foster homes and attended eleven different schools. Rather than becoming victim of those circumstances, he overcame them and has had remarkable business success including as an award-winning general sales manager of Rolls Royce to heading sales and marketing for the Robb Report- A Magazine for the Luxury Lifestyle from its inception until its record liquidity event.  A Hall of Fame inducted Keynote Speaker, Richard has also been inducted into the Customer Experience Hall Of Fame for his legendary work helping brands engage with and retain their customers. Finally, he is a Horatio- Alger nominee for his philanthropic work on behalf of orphans and widows. 

Richard is also the author of two international bestsellers, the latest of which, The Power of Why: Breaking Out in a Competitive Marketplace is in seven languages and is also a CEO Reads best seller.  His most recent book, 100 Proven Ways to Acquire and Keep Clients for Life,  is available on Amazon or your favorite bookstore. 

https://richardweylman.com

https://www.linkedin.com/in/richard-weylman-8a087026

https://www.youtube.com/@RichardWeylman

https://x.com/richard_weylman

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My guest today is Mark J. Carter, a passionate advocate for mastermind groups and mentoring programs. Mark shares his 20-year journey of running mastermind groups both offline and online, and his experience from interviewing successful people for his book Idea Climbing. 

Join us as we dive into the use of podcasting as a powerful networking tool and the importance of maintaining authenticity in relationships. Mark discusses his approach to podcasting, the pitfalls of using it purely for prospecting, and his new venture into helping B2B entrepreneurs through interviews and online classes. We also touch upon the significance of building genuine connections and avoiding bait-and-switch tactics.

GUEST RESOURCES

Mark J. Carter has always been curious about how successful people got where they are in life. He has been interviewing successful people for 24 years, posting interviews online for 11 of those years. Mark’s other projects include events and marketing initiatives. He has collaborated with TED’s founder Richard Saul Wurman to create a world-class conference and helped with branding for the world’s largest chapter of Meeting Professionals International (MPI). 

Mark has launched book tours and events for New York Times best-selling business authors, helping them share their big ideas with the world. Mark still enjoys interviewing people and posts many of the interviews on his YouTube station and his Idea Climbing podcast and Idea Climbing internet radio show.  Mark’s interviews culminated in his recent book, Idea Climbing: How to Create a Support System for Your Next Big Idea.   

www.MarkJCarter.com

www.markjcartertv.com 

www.facebook.com/mjcarter

www.linkedin.com/in/mjcarter

twitter.com/mjcarter

www.youtube.com/@markjcarter 

www.IdeaClimbingBook.com 

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My guest today is Adi Klevitt, a Process Consultant whose passion is to bring order and organization into businesses and help them grow and scale by creating, documenting, and implementing business processes and procedures. Adi shares her journey in process improvement, starting her own business, and the impact of documenting and optimizing business processes.

Join us as we discuss the reasons businesses often stay in reaction mode, the importance of aligning processes with the company's voice, and practical steps for getting started. Adi also highlights common pitfalls and provides actionable insights for businesses looking to improve their operations.

GUEST RESOURCES

Adi is the leader and visionary of Business Success Consulting Group. Her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant, and business executive give her a unique understanding of the challenges businesses face. Adi utilizes her practical know-how and wisdom to successfully help organizations and companies of any size dramatically improve their efficiency and performance. By leveraging her ability to understand business processes as well as people and drawing on her high-caliber skills in vital areas of personnel management, finance, and operations, Adi can help virtually any business owner achieve their goals and bring order to their lives.

www.bizsuccesscg.com

www.linkedin.com/in/adiklevit

www.facebook.com/BizSuccesscg

www.bizsuccesscg.com/podcast

www.youtube.com/@adiklevit86

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