"Life is very fragile, and success doesn’t change that. If anything, success makes it more fragile. Anything can change, without warning, and that’s why I try not to take any of what’s happened too seriously. Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game." - Donald J. Trump

"I believe in spending what you have to. But I also believe in not spending more than you should. [...] the day I can’t pick up the telephone and make a twenty-five-cent call to save $10,000 is the day I’m going to close up shop." - Donald J. Trump

"But that experience also taught me something. Until then, I’d never understood how Jimmy Carter became president. The answer is that as poorly qualified as he was for the job, Jimmy Carter had the nerve, the guts, the balls, to ask for something extraordinary. That ability above all helped him get elected president. But then, of course, the American people caught on pretty quickly that Carter couldn’t do the job, and he lost in a landslide when he ran for reelection.

Ronald Reagan is another example. He is so smooth and so effective a performer that he completely won over the American people. Only now, nearly seven years later, are people beginning to question whether there’s anything beneath that smile."

- Donald J. Trump

"Much as it pays to emphasize the positive, there are times when the only choice is confrontation." - Donald J. Trump

"You can have the most wonderful product in the world, but if people don't know about it, it's not going to be worth much. [...} You need to generate interest, and you need to create excitement." - Donald J. Trump

"My point is that the real money isn't made in real estate by spending the top dollar to buy the best location. You can get killed doing that, just as you can get killed buying a bad location, even for a low price. What you should never do is pay too much, even if that means walking away from a very good site. Which is all a more sophisticated way of looking at location." - Donald J. Trump

"A Deal is a Deal: once you make a deal with someone, it's really important to carry it through. If you start developing the wrong reputation, it makes it impossible to make future deals. Once you shake hands, that should be it." - Donald J. Trump

In this episode, we explore the ethical dilemmas faced by participants in The Apprentice, focusing on the importance of reliability, reputation, and ethical boundaries in business. Trump emphasizes that one's word should be their bond and that maintaining goodwill is crucial for future opportunities. The discussion also highlights the strategic management of tasks.

"Leverage: don't make deals without it." - Donald J. Trump

"I ask and I ask and I ask, until I begin to get a gut feeling about something.

And that's when I make a decision." - Donald J. Trump

Maximize Your Options: "Once I've made a deal, I always come up with at least a half dozen approaches to making it work, because anything can happen, even to the best laid plans." - Donald J. Trump