By Afton Porter
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The podcast currently has 137 episodes available.
In this episode, we cover everything you need to know to plan the perfect branding headshot. From choosing your best colors and selecting the ideal location to background recommendations and social media tips, we've got you covered. Tune in to ensure your next headshot truly captures your luxurious appeal!
Usueful Resources:
Sign up for the weekly ICON INSIDER: Icon Insider
Connect with Luxury Real Estate Image Consultant, Afton Porter:
Instagram: https://www.instagram.com/aftonporter/
Join the Facebook Group: https://www.facebook.com/groups/realestateicon
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
Join me as I discuss the reasons why you need to know the best colors for your wardrobe and how to pick your best branding colors.
How to tell when your branding colors work for you and against you.
Book your color analysis with me here: Color Analysis with Branding Color Confirmation
Usueful Resources:
Sign up for the weekly ICON INSIDER: Icon Insider
Connect with Luxury Real Estate Image Consultant, Afton Porter:
Instagram: https://www.instagram.com/aftonporter/
Join the Facebook Group: https://www.facebook.com/groups/realestateicon
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
Curating your personal brand Image: The Psychological Power of Image in Luxury Real Estate
The luxury real estate market isn't just about beautiful properties – it's about understanding the mindset of affluent clients. By grasping the psychology behind luxury consumption, you can position yourself as the go-to agent for high-net-worth individuals. Today, we'll explore key psychological concepts, understand the needs of luxury clients, and learn how to align your image with these principles.
Let's start with three fundamental concepts in luxury psychology:
The Halo Effect: This psychological phenomenon is where a positive impression in one area leads people to view everything else about you more favorably. In luxury real estate, your polished image can create a halo, influencing how clients perceive your expertise and the value of your listings.
Veblen Goods: Named after economist Thorstein Veblen, these are items that become more desirable as they become more expensive. This contradicts typical supply and demand but is crucial in luxury markets. Your high-end clients often seek out these goods as status symbols.
Social Proof in Luxury Markets: In the world of luxury, people often look to others to determine what's desirable. Your image and success serve as social proof, signaling to potential clients that you're a trusted expert in the high-end market.
Visual cues in your appearance signal success and expertise, tapping into the client's desire for status and need for a trustworthy expert. Your well-tailored suit or expertly coordinated outfit serves as a visual representation of your attention to detail and understanding of luxury.
Non-verbal communication, like confident body language and poise, builds trust subconsciously. It shows you're comfortable in luxury settings, reassuring clients of your expertise.
By curating an image that aligns with luxury standards, you create a sense of exclusivity around your services. This satisfies the client's need for uniqueness – they're not just hiring any agent, they're working with a luxury specialist.
1. Identify Luxury Market Expectations: Based on what we've learned about luxury psychology, high-end clients expect an agent who embodies success, exclusivity, and expertise. This goes beyond clothing to encompass your overall presentation, communication style, and the experience you provide.
2. Assess Your Current Image: Look at yourself through the lens of luxury psychology. Does your image signal success and expertise? Does it create a sense of exclusivity? Are you building trust through your non-verbal communication?
3. Work On One Thing: Any discrepancies you've identified are opportunities for growth. Focus on elevating elements of your image that directly tap into the psychological needs we've discussed."
Usueful Resources:
Sign up for the weekly ICON INSIDER: Icon Insider
Connect with Luxury Real Estate Image Consultant, Afton Porter:
Instagram: https://www.instagram.com/aftonporter/
Join the Facebook Group: https://www.facebook.com/groups/realestateicon
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
The fashion industry would love for you to believe that being stylish is about buying all the new fashion trends.
The pressure to own the latest and greatest. Making you feel like the wonderful wardrobe pieces you have worked hard to earn and love to wear are no longer relevant.
Or how about this gem...
Wear whatever you love.
Like, if you spend enough money on the clothes you like to wear, you will somehow know how to wear them and create beautiful outfits.
That is a lie.
It doesn't matter if you have the wallet of the King of England, you can't buy style.
Money and buying more clothes isn't your problem. It's knowing what to do with the clothes you have bought is what style is all about.
That is why I am answering the questions on the podcast today: How can you dress casual and look expensive?
Style is Not About Price Tags
Style is about how you wear the clothes you love for your body type in the right colors. That is why I always start with color and body type dressing.
Quality Over Quantity
Investing in a few high-quality pieces that are versatile, comfortable, and fit well can elevate your wardrobe significantly. These key items can be styled in numerous ways, creating a plethora of outfits without needing to constantly buy new clothes.
Accessorize Wisely
Accessories are your best friend! A simple outfit can be transformed with the right accessories. Belts, scarves, jewelry, and even hats can add that extra oomph to your attire, making it look more polished and put-together. And the best part? You can find stunning accessories at every price point.
Thrifting and Upcycling
Don't underestimate the power of thrift stores and vintage shops. They are treasure troves of unique pieces that can add character and flair to your wardrobe. Plus, upcycling — the practice of transforming existing pieces into something new — is not only budget-friendly but also environmentally conscious.
It's 2024. It's time to erase these outdated myths that are keeping you from feeling stylish
For more insights and practical tips on mastering the art of looking expensive yet casual — especially as a realtor braving the warm weather — tune in to this week's podcast episode.
We'll deep-dive into how you can put items together that exudes sophistication without emptying your wallet.
Your style should be a reflection of who you are, and remember, confidence is your best accessory. Here's to looking fabulous and feeling great, no matter the budget!
Also, it's been quiet over on the podcast because I am in the process of rebranding the podcast from the Midlife Style School to Realtor Style School.
This is the last of the Midlife Style School podcasts that I have recorded before the rebranding.
Take note, I already updated the podcast name. This girl doesn't delay once she makes a decision.
Season 4 of the podcast for realtors and entrepreneurs who are ready to elevate their personal brand image is uploading....
You can find Afton on:
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
You are successful and you know your great at what you do but business growth has slowed and you're getting price objections at your current price even though you know you need to raise them, you are in the freind zone.
You need to showcase your authority in your industry and you do that through your personal brand.
Then the Iconic Women Mastermind is for you. This is where everyday industry leaders become Icons.
You can join using these links below:
Iconic Women Mastermind - Payment Plan
Iconic Women Mastermind - Pay In Full
You can find Afton on:
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
Book you free Style Audit ---> HERE
In this podcast you will learn who needs a personal brand and why. The steps you need to take to guide the words you visual brand image is saying.
You can find Afton on:
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
LinkedIn: https://www.linkedin.com/in/aftonporterstyle/
Is this episode you will learn:
Knowing the colors that look best on you will help you shine in your photographs that you use for your marketing materials, website, and social media photos.
If you are ready to standout as a category of one in your industry then you need to join us inside the Iconic Women Mastermind in March and elevate your online presence throught style.
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
Book Your Call Here ----> 1:1 Consultation with Afton
The Makeover MythMakeovers, while exciting and dramatic, often fail to deliver lasting transformation. This is because they tend to focus on external changes rather than addressing the root causes of dissatisfaction with one's appearance. They create an illusion of change, but beneath the surface, nothing has truly shifted.
That is why I coach my style clients, not just style them. Often times it's their own self-doubt and lack of confidnece that keeps them from seeing their own beauty and showing up as a category of one in their industry.
Book a complimentry consultation call with me to see how I can help you look and feel like the iconic women that you know you are.
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
Lear more about the next Iconic Women Mastermind here ---- > Iconic Women Mastermind
In this episode, we'll be exploring the concept of quiet luxury - a minimalist, elegant aesthetic that speaks volumes about your sophisticated taste and powerful persona.
Here's what you can expect:
Shirt Selection: We'll start by helping you select the perfect shirt from your closet that embodies the quiet luxury aesthetic. Think bias cut satins and soft sweaters.
Pants Pairing: Next, we'll move on to choosing the right pants. Tailored trousers are a great choice for a minimalist, luxurious look.
Shoe Choices: The right pair of shoes can elevate any outfit. We'll guide you in selecting the right footwear to complement your quiet luxury outfit.
Layering Piece: Layering is an integral part of quiet luxury. We'll advise on selecting elevated layering pieces like wool coats and leather-like items.
Accessories: Accessories play a critical role in enhancing the luxury aspect of your look. We'll discuss how to choose simple yet impactful accessories.
Beauty: Lastly, we'll touch upon makeup choices that go hand-in-hand with the quiet luxury aesthetic, emphasizing natural beauty and effortless elegance.
This episode is a must-listen if you're interested in cultivating a personal brand image that exudes sophistication, power, and elegance. It's all about making the most out of your existing wardrobe, embracing the quiet luxury trend without breaking the bank.
Stay tuned for this exciting episode. We believe it will inspire you to curate your wardrobe in a way that truly reflects your entrepreneurial spirit and refined taste.
Follow me on Instagram: https://www.instagram.com/aftonporter/
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
Join the Facebook Group: https://www.facebook.com/groups/styleguidesociety
Book your complimentry Style Audit with Afton Porter: BOOK HERE
Find Shelby Purdy on Instagram: HERE
Find the jewelry company she mentions: Mountain Sun Creations
Join the Iconic Women Mastermind ---> HERE
Follow me on Instagram: https://www.instagram.com/aftonporter/
Join the Free Facebook group: https://www.facebook.com/groups/styleguidesociety
Follow me on YouTube: https://www.youtube.com/channel/UCD6_0sJPqQBoa7UJqNUzf8w
The podcast currently has 137 episodes available.
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