Why influential real estate companies offer an invite-only moving app from Updater to clients, delivering huge value during a stressful time…
Chris Avery, VP of Real Estate for Updater (Updater‘s moving app is the smartest and safest way to reserve a moving company, connect TV and internet, update accounts, forward mail, transfer utilities, etc.), joins Thomas Kutzman and guest host Marc Raco in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.
How Updater is solving a logistical problemRelocation techBuyers, sellers, renters, branded experience through real estate partners, brands, multi family companies, realtorsAutomate all moving and related tasks that are all part of a painful experienceForwarding mail, subscriptions, and utilitiesFostering partnerships, teams of industry expertsDoing new things vs. creating new experiencesHow Updater is paid for, and it doesn’t affect the consumer (free), and the broker or property management company pays for it, as an invite-only platformHow the app catalogues everything that moves and event the condition of propertyTesting new ways to keep consumers engaged in platform even post moveProviding moving offers with discounts, helpful info etc., couponsGiving the consumer a complete view of a market, not recommending specific purchases, created competition on the platform including ratings and scoresLast year nearly 20% of all household moves were processed though UpdaterA lot of A/B testing and measuring consumer behaviorHow Updater works to get brokers on boardSetting an expectation with the consumer that this is what they should expect of brokers, a kind of seal of approvalIncredible donuts that are an Updater favoriteHow the process works for an agent, and how Updater only works with real estate brokerages that work with one of the tech partners they integrate withAgents/brokers as independent contractors, brokerages don’t require people to use it, running behind the scenes so agent can just decline itOnce an agent signs up they don’t have to do anythingUpdater is seamless for the agent, easy deployment, training, and engagement processThe ability to stay connected, keeping consumers engaged, bringing value, platform stays open for this reasonWhen Updater decided to IPO on ASX, as the smallest tech company to IPO there, and ultimately one of the most successful to do soBuilding community with brokers, looking beyond being a mere mechanism to their successEarly moving memories, playing The Oregon Trail on early computers, and Seattle
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