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Go Deep, Not Wide: The Follow-Up That Turned 78 Cold Leads Into Listings
Josh interviews Jonita about a post highlighting the value of going deeper with existing leads instead of constantly adding new ones.
After sending 78 emails to a mix of expireds, pre-foreclosures, and absentee owners with zero responses (including no replies to texts or calls), she nearly moved on but sent one final short follow-up—
“Just curious, are you still accepting offers?”
—and received four responses: one had relisted, one appeared already sold or mismatched, and two were positive, including a pre-foreclosure lead who called back, received a Loom video, and set a listing appointment for the 21st using her “seven day stress free program.”
She also resent 73 texts and got three replies.
Jonita explains her Gmail tagging and texting group workflow, and the team discusses LeadDeck.ai improvements to track outreach, rank follow-ups, and better manage old leads and outcomes.
Timestamps:
00:00 Why This Post Matters
00:51 One More Follow Up
02:17 Four Replies Breakdown
03:26 Texting Versus Email
05:05 How She Resent Messages
05:52 Organizing Leads With Tags
07:05 App Ideas For Deeper Follow Up
08:00 Timing And Touch Cadence
09:31 Prioritizing Leads With Data
12:30 Tracking Outcomes In Lead Deck
15:31 Gmail Threads And Tap Tracking
16:47 CRM Or Keep In App
17:37 When To Move Into CRM
18:13 Wrap Up And Next Steps
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