Who Should Agents Focus On With Limited Resources? Bottom-of-Funnel Strategy to Get Contracts Fast!

Watch the full video replay here:

https://youtube.com/live/k6b4tXHpoHc

Got limited resources and need closings, fast? 

In this episode, Josh Schoenly breaks down exactly how to answer the question every struggling agent asks: who should I focus on? Josh reframes it as what should I do, then walks through his proven 3-step blueprint: find a deal, identify real active buyers using LeadDeck.ai, and connect the dots to contracts. 

Plus, a live example of an off-market seller appointment booked through a simple email sequence, and how to handle the "do you have a buyer?" objection on expired listings using instant offer platforms. 

Packed with actionable strategies for agents ready to stop overthinking and start prospecting.

Timestamps:

00:00 Who To Focus On
01:06 Week Schedule Updates
03:13 Spring Kickoff Special
03:45 Agent Email Breakdown
04:44 Crowdsourced Niche Ideas
07:48 Bottom Of Funnel Focus
09:04 Three Step Blueprint
12:19 Finding Buyers Fast
14:59 Real World Seller Example
18:02 Low Cost Inbound Plays
22:55 Expired Listing Objection
28:52 Pipeline Steps Explained
34:12 Wrap Up And Reminders

Not part of our Skool community yet? (For real estate agents who want to take MORE listings...) 

GASP!?! You can join here now:

https://www.skool.com/leads-listings-leverage-7797/about

Check out the full video replay here:

https://us02web.zoom.us/webinar/register/9017757792275/WN_OL8k1mMnQKSubj_wdwXciA

Too many tools. Too many invoices. Not enough closings. Sound familiar? 

This FREE 30-minute training shows you exactly how to simplify your entire real estate tech stack...

...so you can build a pipeline of REAL buyers & MOTIVATED sellers that actually converts into MORE closings!

Not part of our Skool community yet? (For real estate agents who want to take MORE listings...) 

GASP!?! You can join here now:

https://www.skool.com/leads-listings-leverage-7797/about

Ready to scale? Learn how to get senior home listings and master real estate lead generation for baby boomers using Josh Schoenly's proven "Farming vs. Fishing" strategy.

In this deep dive, Josh Schoenly (eXp Realty Icon Agent) reveals why focusing on senior homeowners is one of the best real estate niches for listing agents in 2026. With baby boomers now making up over 50% of all sellers according to NAR, mastering marketing to downsizing seniors for real estate agents is the fastest way to double your transaction volume through "two-for-one" deals.

We explore how to become a senior real estate specialist by implementing a two-pronged approach. First, the "Farming" strategy uses social media to showcase curated lists of one-story homes and active adult communities. Second, the "Fisherman" method focuses on proactive live prospecting and reaching out to tired landlords to find off-market opportunities.

Stop being a generalist and start building a predictable listing pipeline. Whether you are using LeadDeck.ai or traditional outreach, these insights will help you dominate your local market and serve the "Silver Tsunami" with confidence.

Most real estate agents don’t fail from lack of effort, they fail from lack of leads, systems, and leverage.

I’m Josh, and on this channel I show real estate agents how to grow and scale a profitable real estate business using proven strategies, smart automation, and powerful lead generation tools like LeadDeck.AI.

I share practical training on getting more listings, generating consistent leads, building systems that create leverage, and scaling your real estate business without burning out. If you're serious about closing more deals and building a business that actually grows, this channel is for you.

You’ll also find free coaching, training, and resources designed to help agents win in today’s competitive market.

Join our FREE Skool Community (For Real Estate Agents Who Want To Take MORE Listings):
https://www.skool.com/leads-listings-leverage-7797/about

Join our FREE Skool Community (For Real Estate Agents Who Want To Take MORE Listings):
https://www.skool.com/leads-listings-leverage-7797/about

Go Deep, Not Wide: The Follow-Up That Turned 78 Cold Leads Into Listings

Josh interviews Jonita about a post highlighting the value of going deeper with existing leads instead of constantly adding new ones. 

After sending 78 emails to a mix of expireds, pre-foreclosures, and absentee owners with zero responses (including no replies to texts or calls), she nearly moved on but sent one final short follow-up—

“Just curious, are you still accepting offers?”

—and received four responses: one had relisted, one appeared already sold or mismatched, and two were positive, including a pre-foreclosure lead who called back, received a Loom video, and set a listing appointment for the 21st using her “seven day stress free program.” 

She also resent 73 texts and got three replies. 

Jonita explains her Gmail tagging and texting group workflow, and the team discusses LeadDeck.ai improvements to track outreach, rank follow-ups, and better manage old leads and outcomes.

Timestamps:

00:00 Why This Post Matters

00:51 One More Follow Up

02:17 Four Replies Breakdown

03:26 Texting Versus Email

05:05 How She Resent Messages

05:52 Organizing Leads With Tags

07:05 App Ideas For Deeper Follow Up

08:00 Timing And Touch Cadence

09:31 Prioritizing Leads With Data

12:30 Tracking Outcomes In Lead Deck

15:31 Gmail Threads And Tap Tracking

16:47 CRM Or Keep In App

17:37 When To Move Into CRM

18:13 Wrap Up And Next Steps

Join our FREE Skool Community (For Real Estate Agents Who Want To Take MORE Listings):
https://www.skool.com/leads-listings-leverage-7797/about

#realestatecoaching #realestatelistingagents #realestateleads

How to Turn One Vacant Land Call Into Multiple Listings: Buyers, Agents & “Deal of the Week” Outreach

Watch the full video replay: https://youtu.be/E2KPbEWfdEg

Dana shares how a text from an open house led to a call with a landowner whose targeted parcel was under escrow but who owns about 1,000 acres across multiple parcels and businesses.

Josh outlines a “version 1.0” plan: document and demonstrate ongoing work to earn the seller’s trust, then start outreach by calling all active vacant-land buyers in the parcel’s zip code using the “three no’s,” contact buyer’s agents who recently sold similar land in the past 180–365 days, and run “deal of the week” email plus inbound social posting strategies using multiple bullet-point options to drive responses.

He recommends starting with one parcel—ideally residential and with the largest buyer pool (often the lowest-price parcel)—updating the seller at checkpoints, pivoting based on demand, and using the process to uncover additional opportunities beyond this one owner.

The MOST POWERFUL Motivated Seller & Cash Buyer Software! Check it out at https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:

00:00 Dana Joins Call
00:09 Open House Lead Story
00:46 Seller With Huge Acreage
01:28 Document Value First
02:20 Call Active Land Buyers
02:55 Call Buyers Agents
03:34 Email And Social Bait
04:27 Ask For The Listing
05:57 Pick One Parcel First
06:25 Residential Versus Commercial
06:45 Track Parcels For Calls
07:21 Start With Easiest Deal
07:54 Let Conversations Lead
08:26 Wrap Up And Next Steps

#RealEstateCoaching #RealEstateSales #RealEstateCoach #RealEstateMarketing #RealEstateSuccess

Choose Your Hard: Building A Real Estate Pipeline by Picking the Right Clients (FOR YOU)

Watch the full video replay: https://youtu.be/w1fqn1Jb0OI

We dive into a coaching conversation about the “Cs” of getting paid in real estate and emphasizes the most important step: choosing who to do business with.

After a lead sends a negative text, the speaker explains that agents can control their pipeline by selecting the niche and outreach list that fits their goals—expired listings, absentee owners, senior owners, circle prospecting, vacant land—and by tailoring “bait” to current buyers.

Using LeadDeck.ai and start by making a spreadsheet of active buyer clients, while noting institutional cash offers are just a framework to help agents reach out when they lack a database.

Every model (or niche) is hard on some level, so agents must “choose their hard,” stay skilled in conversations, and commit, especially since NAR data cited shows most agents close nine or fewer transactions.

The MOST POWERFUL Motivated Seller & Cash Buyer Software! Check it out at https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:

00:00 Why Choose Matters
00:46 Turning Leads Into Fit
01:43 Pick Your Niche
03:03 Framework Not Rules
03:56 No Perfect Model
04:57 NAR Stats Reality Check
05:34 Choose Your Hard

#RealEstateCoaching #RealEstateSales #RealEstateCoach #RealEstateMarketing #RealEstateSuccess

Money Follows Speed: How Wendy (& Sean) Turned 34 Seller Contacts Into a New Absentee Owner Listing AND $1.1M Off Market Deal!

Watch the full video replay: https://youtu.be/JkkiKtjJBCw

In this episode, the host shares a win from Wendy, a Listing Sprint participant who previously joined the inaugural Deal Sprint and followed a three-step blueprint: find a deal to use as bait, use it to reach out to buyers, and make offers on the bait or on other transactions for those buyers.

Wendy reached out to 34 sellers while also attending Closers Cafe and was sourcing for a $1.4M buyer she had obtained through social posting or a networking group.

From those 34, one response led to a neighbor planning to move, resulting in a call with the seller and a showing set for a likely $1.1M property.

Wendy also contacted a prior client—a cash buyer with a duplex—leading Sean to meet him quickly and secure a listing expected to be signed for $350K, with the seller also mentioning openness to offers on a $3M home.

The host emphasizes the mindset “money follows speed and time kills all deals,” encouraging immediate action when someone is ready to move. Additional context explains Wendy’s approach of using a specific reason to reach out—off-market properties she and Sean had available—resulting in “no match, but landed the listing,” plus a $400K buyer consult scheduled around Easter.

The episode reinforces that Lead Deck, the Deal Sprint, and the Listing Sprint are designed to drive activity so agents spend more time matching existing relationships and less time cold prospecting, with a reminder that business ebbs and flows may require returning to cold outreach.

The host previews a potential next-month sprint focused on building a pipeline of senior owners to help members quickly rebuild an empty pipeline through a proven plan and strong implementation.

The MOST POWERFUL Motivated Seller & Cash Buyer Software! Check it out at https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:

00:00 Sprint Win Story
01:01 Turning Outreach Into Listings
02:23 Fast Action Mindset
02:52 Lead Deck Hand Strategy
04:01 Sprints Build Pipeline
04:49 Next Sprint Senior Owners
05:22 Take Action Closing

#RealEstateCoaching #RealEstateSales #RealEstateCoach #RealEstateMarketing #RealEstateSuccess

How to Find Flip Deals for an Investor Buyer: MLS, FSBO, Wholesalers & LeadDeck Targeting

Watch the full video replay here: https://youtu.be/n9g4HJ76yLs

The episode is a mastermind-style discussion sparked by Susan’s question about how to find flip opportunities for an investor buyer. 

The group outlines strategies starting with MLS actives, then expanding to expired and canceled listings, emphasizing not to assume a seller’s motivation and to "take your shot" because meaningful discounts can happen. 

They also suggest checking fixer-upper FSBOs and share an example where a seller dropped price significantly after being asked about a quick cash, as-is close. 

The conversation highlights that sellers’ circumstances can change quickly and agents should facilitate and negotiate rather than project their own expectations. 

Additional options include sourcing deals through wholesalers and professional home buyers found in Facebook groups, InvestorLift, and off-market inventories, and building ongoing relationships because some wholesalers are strong at acquiring deals but weak at disposition. 

Using LeadDeck, the host demonstrates searching flipper targets (buyers/sellers of the same property within 12 months), recommends daily outreach, provides a simple phone script, and suggests questions about current inventory and buying interest. 

They recommend calling, texting, emailing, and direct mailing these lists with a personalized, property-specific question, while avoiding mentioning the buyer is a flipper to prevent assumptions and preserve flexibility to pivot to other buyer types. 

The episode ends with guidance on message semantics—several question variations work as long as the owner name and property address are personalized—and a brief discussion on optionally including the city without making the message look spammy.

See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:
00:00 Kickoff: Finding flip deals for a buyer (brainstorm + LeadDeck plan)
00:39 Start with MLS: actives, expireds & cancels—take your shot
01:30 FSBO fixer-uppers: quick negotiation example & cash-offer framing
01:59 Mindset: don’t assume seller motivation—life changes create discounts
03:34 Source off-market via wholesalers & investor networks (Facebook, InvestorLift)
05:17 LeadDeck demo: using Flipper Targets + outreach script to flippers
07:30 Build seller target lists: stacking filters (out-of-state, liens, inherited, vacant)
09:36 Messaging strategy: what to say (and not say) to uncover opportunities
11:13 Q&A: wording tweaks, personalization rules, and adding city vs full address

#RealEstateCoaching #RealEstateSales #RealEstateCoach #RealEstateMarketing #RealEstateSuccess

How To Get EXPONENTIALLY MORE Replies With Your Cold Email & Text Outreach As A Real Estate Agent...

Watch the full video replay here: https://youtu.be/T7ilsSmvgIY

Josh works with Susan, a founders club member, after she reached out to about 25 investor buyers using a three-step blueprint and received only one reply. 

He reviews her email and text and explains that small “paper cut” issues can kill response rates, starting with confusing jargon (e.g., “duplex” vs. “two unit”) and the need to define terms so messages are easily understood. 

He critiques the default subject line and recommends personalizing it with the recipient’s name, “off market,” a clear property descriptor, and a specific area/zip code to increase inbox placement and open rates while leaving out overly specific details that reduce curiosity. 

He discusses carefully choosing words like “turnkey” (and clarifies it may not mean what some recipients assume), focusing on starting conversations rather than fully qualifying buyers, and limiting “I/my” language in favor of “we/our” so the message feels less self-centered and more team-based. 

He suggests tightening formatting for mobile readability, provides revised example scripts for email and text, and recommends testing the updated message on a small group (e.g., 10 cash buyers) before resending a revised version to the broader active landlord list and reporting back.

See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

FREE (LIVE) Workshop: 3 Simple Steps, 1 Closing A Week...EVERY WEEK!
http://1DealAWeek.com

The 60 Minute "DealSprint" LIVE every Wednesday at 11AM EST. Register for free at: https://LeadDeck.ai/sprints

🤝 Partner With Me (Get My Training & Coaching For FREE) 
Book a Private Zoom call with me / my partners → http://GrowWithJosh.com/20

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:
00:00 Susan’s ‘Crickets’ Problem: Using Buyer Bait the Right Way
01:21 Stop Using Jargon: ‘Duplex’ vs ‘Two-Unit’ (Speak Their Language)
03:49 Subject Lines That Get Opened: Personalize + Create Curiosity
05:35 How Much Detail Is Too Much? Curiosity Beats Oversharing
10:58 Email Body Fixes: Mobile-Friendly, Recipient-Focused Copy
12:28 ‘We’ vs ‘I’: Subtle Wording That Changes Trust & Replies
14:38 Rewrite the Text Message: Short, Specific, Zip-Code Relevant
15:10 Test, Measure, Iterate: Run a 10-Buyer A/B and Re-Send Smart

#RealEstateCoaching #RealEstateSales #RealEstateCoach #RealEstateMarketing #RealEstateSuccess

The “3 No’s” Outreach Strategy for Absentee Owners (Turn Cold Real Estate Leads Into HOT Clients & Listings!)

Watch the FULL video replay at: https://youtu.be/iHAskZHqjyQ

Josh explains a real estate outreach framework for absentee owners and investor targets: intentionally go for “3 no’s” to uncover at least one “yes.” 

He outlines two paths. For active buyers (landlords, cash buyers, flippers) he suggests leading with a simple deal “bait,” then clarifying whether they’re not interested in the specific deal or not buying at all, then asking if they have any properties they’d consider selling, and finally offering a monthly market update. 

For seller-focused absentee outreach (tired landlords, out-of-state owners, stacked with indicators like tax default or liens), he shares short text/email scripts asking if they’d consider selling a specific property in the next 30–90 days, then follows up by asking about other properties they might sell, and then whether they’re looking to add to their portfolio. 

He shares results from sending about 20 emails and getting four replies (all initial “no’s”), emphasizing that a reply is the win and that it’s difficult to get three straight no’s. 

A detailed example with an owner named Terrance shows two no’s turning into a buying conversation and a potential land-buyer lead; Josh plans to clarify the buyer’s multifamily/geographic criteria and to reach out to vacant land buyers for the owner’s Harvey’s Lake parcel. 

The discussion also covers asking builders to commit to listing with you after they build, and includes a suggested variation involving trading up/1031 exchange and tailoring messaging using portfolio data from LeadDeck.

Would like a copy of the doc shared? (OR our No BS Guide To Taking More Listings From Absentee Owners This Week?) Just shoot me an email at [email protected] 

See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

🎬 SUBSCRIBE TO JOSH NOW
👉 https://growwithjosh.com/Josh-Schoenly-Coaching

-----------------------------------------------

See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

The Closer's Cafe (Let's Tap, Talk & Transact TOGETHER!)

Welcome to The Closer’s Café — where real estate agents show up, take action, and get deals moving. Each session kicks off with a short motivation or strategy, then we spend the bulk of our time actively prospecting using LeadDeck and our proven 3-step system. No fluff. Just focused work, accountability, and momentum. Let’s tap, talk, and transact — TOGETHER. Register for FREE to join me LIVE (and check out all past replays) at:
https://leaddeck.ai/closers

FREE (LIVE) Workshop: 3 Simple Steps, 1 Closing A Week...EVERY WEEK!
http://1DealAWeek.com

The 60 Minute "DealSprint" LIVE every Wednesday at 11AM EST. Register for free at: https://LeadDeck.ai/sprints

-----------------------------------------------

🎇 Follow Josh on Social Media 🎇
👉 Facebook: https://www.facebook.com/joshschoenlycoaching/
👉 LinkedIn: https://www.linkedin.com/in/joshschoenly/
👉 Instagram: https://www.instagram.com/joshschoenlycoaching
👉 TikTok: https://www.tiktok.com/@joshschoenlyrealestate 

-----------------------------------------------

🤝 Partner With Me (Get My Training & Coaching For FREE) 
Book a Private Zoom call with me / my partners → http://GrowWithJosh.com/20

Josh Schoenly Realtor®
eXp Realty, LLC
[email protected]
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:
00:00 The “Three No’s” Mindset