Welcome to a special episode of Stager Talk, recorded live after the buzz of RESACON! In this 11-minute segment, join RESA® CEO Shell Brodnax, for an intimate conversation with the talented Pantea Bionki, the powerhouse behind Bionki Interiors in sunny Southern California. In this candid post-RESACON chat, Pantea delves into her unexpected wins and the joy of peer recognition.

Learn more about Pantea's home staging business in Southern California: https://www.realestatestagingassociation.com/content.aspx?page_id=1771&club_id=304550&member_id=6765487

The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com

In this special episode of Stager Talk, RESA CEO Shell Brodnax sits down with Ashley Tapley, the 2023 Home Staging Industry award winner in the Occupied USA category. In under 25 minutes, gain a glimpse into Ashley's journey from a part-time stager to a recognized industry winner.

Ashley, the creative mind behind House Candy Home based out of Aptos, CA, shares her experiences navigating the challenges of the pandemic era. Discover how she transitioned from a full-time job to a successful staging business, leveraging her passion and expertise. Hear about her strategies in breaking into short-term rental staging and managing the overwhelming demand for her services.

While the episode is brief, it offers valuable insights into Ashley's approach, emphasizing the power of referrals and the importance of client satisfaction. Join us for a quick, engaging conversation that sheds light on the essentials of building a thriving staging business. Perfect for stagers and designers seeking practical tips and inspiration from real industry experiences.

The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com

Learn more about House Candy Home: https://www.housecandyhome.com/post/local-real-estate-stager-is-a-winner-in-the-home-staging-industry-awards

Are you a budding home stager looking to crack the code to a prosperous career? Listen in on a previously recorded Stager Talk, where industry veteran Cindy Lin spills the beans on what it takes to build a thriving home staging business.

In this engaging podcast, Cindy Lin, a seasoned professional in the world of home staging, shares the "key" to her remarkable success. Hosted by RESA® CEO Shell Brodnax, this insightful conversation delves into essential topics for both seasoned stagers and newcomers alike.

Discover the art of communicating the value of home staging to potential real estate clients in any market. Cindy draws from her wealth of experience and highlights the importance of discussing budgets upfront to tailor your services effectively.

Pros and cons of renting furniture? Check. Organizational software recommendations to streamline your day-to-day business? Double-check. Cindy and Shell guide you through the tools of the trade, ensuring you stay ahead of the curve.

Ever wondered about staging contract pitfalls and proration? Cindy reveals invaluable insights and resources for getting impeccable contracts that protect both you and your clients. Plus, she unveils her secrets for artful, nail-free art hanging!

Starting out with your own inventory? Cindy and Shell discuss the benefits and alternatives to purchasing your own inventory.

But that's not all. Cindy Lin generously shares her "I wish I knew this sooner" moments, offering listeners a glimpse into the challenges and triumphs of owning and managing a staging business.

Intrigued by the idea of hiring an agent as a stager? Tune in as they discuss potential conflicts of interest and weigh the pros and cons.

As the episode unfolds, Cindy and Shell dive into marketing techniques that truly work for stagers, setting you up for success in a competitive market.

To top it off, they field questions from an engaged audience, addressing a wide array of topics that will undoubtedly expand your knowledge and boost your career in home staging.

Join us on "Unlocking Success" for an enlightening conversation that's sure to open doors to your prosperous future in the world of home staging.

The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com

CityScoop is Google’s top-ranked authority for local business news in the United States and a parter of the Real Estate Staging Association (RESA®).Founder of CityScoop, John Kitts will go through his unique marketing model that can help home staging professionals by positioning their business at the top of Google’s rankings, powering their social media marketing, and transforming their website into a lead-generating machine. CityScoop also builds websites, designs logos, and produces high-quality content.During this reply from a recent RESA webinar, John will demonstrate how CityScoop's authority with Google enables them to push any business to the top of Google quickly. He will also take a look at a few easy things you can do to diagnose on your website and why you aren’t getting more calls and traffic. To wrap things up, we’ll take a look at some feedback from a current RESA® member who is already seeing fantastic results after just a couple of months with CityScoop.Learn more: https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=641729&actr=4

In this engaging episode of Stager Talk, Shell Brodnax, CEO of RESA® (The Real Estate Staging Association), sits down with Kristyn Pereira, the Creative Director of the award-winning staging company Well Dressed Home. The candid conversation covers Kristyn's journey and the evolution of their company, highlighting key insights and experiences that have led to their remarkable success in the real estate staging industry.

Welcome to the Stager Talk Podcast, produced by RESA (Real Estate Staging Association), where we dive deep into the world of home staging and design. In this special episode, we have the pleasure of hosting Max Ruthven, a renowned expert in the field of color psychology and design, along with the dynamic CEO of RESA, Shell Brodnax.Max Ruthven is set to take the stage at RESACON, the largest home staging convention of the year, happening from July 29th to 31st in the vibrant city of Las Vegas. Her session titled "The Significance of Color & How it Differs Across Cultures" promises to be a captivating exploration of the profound impact color has on our spaces and how it varies across different cultural contexts.During the podcast episode, Max Ruthven shares her fascinating journey into the world of color. She recounts a pivotal moment when she climbed Mount Kilimanjaro and had an epiphany about her love for the staging and design industry. However, she faced a significant challenge in understanding how to effectively address color-related issues.Max delves into her relentless pursuit of knowledge and the lengths she went to educate herself about color. She talks about spending countless hours at the library, poring over books and resources, eager to unravel the mysteries behind color and its influence on human psychology.One of the key lessons Max learned was the importance of listening to her clients. She emphasizes the need to avoid assumptions and highlights how different cultures perceive color differently. Max shares intriguing insights about how a color that she might consider "tranquil" could be interpreted completely differently by individuals from various cultural backgrounds.In this engaging conversation, Max and Shell Brodnax discuss the significance of color and its immense impact on staging and design. They explore the nuances of color psychology, providing valuable tips and strategies for effectively using color to create inviting and culturally sensitive spaces.Tune in to this captivating episode of the Stager Talk Podcast, as Max Ruthven and Shell Brodnax unravel the fascinating world of color, sharing their expertise and experiences in the realm of home staging and design. Whether you're a staging professional or simply passionate about creating beautiful spaces, this conversation is bound to leave you inspired and enlightened.Find out about Max Ruthven's session coming to Vegas for RESACON: https://2023.resaconvention.com/speakers/max-ruthven/

This special episode of the RESA® Stager Talk podcast with Shell Brodnax and Andress Eichstadt of Staging Studio as they discuss the importance of competing on value rather than price in the staging industry. In Staging Studio's upcoming workshop at RESACON on July 29th, they will dive into hands-on learning, focusing on crafting a compelling elevator pitch, staying updated with real estate market trends, optimizing your website for better visibility, and harnessing the power of collecting and sharing your company's stats.

By mastering these key elements, you'll be able to charge your worth and attract clients who truly appreciate your expertise. Don't miss this opportunity to gain valuable insights and take your staging business to new heights.

Find out about this bonus session coming to Las Vegas in 2023: https://2023.resaconvention.com/staging-studio-bonus-session/

During this special edition of the RESA® Stager Talk Podcast Shell Brodnax sits down with award-winning home stager Melanie Haselmayr who will be speaking at RESACON this July. The two discuss the importance of systems, mistakes that Melanie wishes she could have avoided, why she creates a system anytime something comes up more than twice in her staging business and more during this episode.

Learn more about Melanie's RESACON session here: https://2023.resaconvention.com/speakers/melanie-haselmayr/

Join Shell Brodnax, CEO of RESA, and Ryan Marsh, CEO of Onstage, in this insightful episode of Stage Talk as they share their expertise in the world of home staging. Explore strategies for dominating your market and setting clear business goals. Gain valuable insights into data analysis, fostering team motivation, and building strong industry connections. Discover the transformative opportunities of RESACON and unlock your staging potential to thrive in this dynamic industry. Don't miss this engaging conversation that will empower you with actionable tips for success in home staging.

Want to dig deeper into the world of home staging? Come hear Ryan Marsh speak at RESACON July 29-31 in Las Vegas: https://2023.resaconvention.com/speakers/ryan-marsh/

In this captivating Stager Talk podcast episode featuring Shauna Lynn Simon and Shell Brodnax, the hosts delve into the challenges and rewards of pivoting in the home staging industry. They discuss the importance of building solid systems and maintaining balance within the business, even when unexpected changes occur, such as team members leaving. Trusting the process of pivoting may not always be easy, but Shauna Lynn and Shell share their experiences of managing such situations effectively.