Real Estate Survival Guide

Wendy is a photographer in Savannah, Georgia. She is the owner of Apt B Photo and specializes in elopement packages. She’s also developing a package in St. Pete, Florida, and has been in the wedding industry for more than a decade. She has built her business almost entirely through social media, and she advises others on how to do the same.

In this episode, Wendy returns to talk about authenticity in your marketing

“The biggest compliment I think I get from my couples is when I meet them and they say, ‘I feel like I’ve known you forever,’ or ‘You’re exactly the way you are on social media.’”

“People have kind of gotten to know that I go like this one coffee shop they’ll pop in and be like, ‘Yep. I figured you'd be here because you're here a lot.’ By the time I work with them, they’ve already created this relationship with me on social media. So even though I’m just getting to know them in person, they already feel like they trust me. because they've gotten to spend all this time with me via social media. So it’s this way of creating a, a communication with your clients without physically being right there in front of them.”

• What authentic marketing is
• How many types of things you should share on social media
• What people say when they meet Wendy in person for the first time
• Whether she dances on TikTok and why
• How to gain an advantage in your business
• Why referrals make your life easier
• How getting curious grows your business
• How to be authentic in your marketing

@APTBPhoto on Instagram

www.aptbphoto.com

Podcast edited by Kenny Carfagno.

Show notes and blog posts are brought to you by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Summary:

In this episode, I speak with you guys about the power of saying yes and what can happen when you say yes to opportunities. I share an example with you from my business.

Someone who wanted to move to an area of the country I don’t operate in asked me for help. At first, I thought, Well, you know, that's kind of a lot to do. Because it's just a referral. I can just tell an agent what you want, in the North Carolina area and hand it off to them and be done with it and get 25% of the commission.

But something in that moment said, “You know what, John? Say yes. You have the availability. You have the time to go see them. You haven't seen them in a while, and this business is all about relationships.”

This business is all about relationships. Anytime you are building relationships, you are in your sweet spot, that zone of genius, where you want to be in your business. Your business is all about relationships. It’s not about dollars.

Say yes. Show up at these meetings. Show up in person. You’re not in the business of buying and selling houses. You're in the business of building relationships. And if you do that, you will have more success.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

What is your dream day, guys? What would you do if you could do anything in the world for a day? I wanna talk to you about this, and I think it's important to have an answer. So if you can't tell me right now what your dream day is, I hope that by the end of this episode, you can. Think about what would you do if you could do anything in the world.

It has nothing to do with money, has nothing to do with providing. Imagine the bills are paid for. What would you do if you could do anything in the world? I have been so inspired recently to think about what my dream day is. And I'll share it with you guys before the end of the episode. In this episode, I tell you about my friend John Stange and how he created his dream day and lives it every week.

Listen in, and find out about John’s dream day and mine.

Podcast edited by Kenny Carfagno.

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Jennifer is a highly experienced pediatric and adult emergency and trauma registered nurse, and she is also the owner and founder of RekMed. Before she became a nurse she had a crippling fear of blood, struggled with dyslexia, and was told by her nursing instructor that she would most likely never pass the NCLEX. She now sits as the CEO of RekMed, who has helped nursing students and medical professionals all over the world. She was in an amazing Business Insider article. She also has 38,600 followers on Instagram and 72,000 followers on TikTok.

"My whole thing is when you walk into this bookstore or something very similar to the things we sell, what do your eyes look at first? What is the first thing that you go to? And you'll see colors and book covers and things, and you'll be like 'That really got me.'"

"It's true, crawl before you walk, and you will be very successful."

How Jennifer learned how to teach things in her own way.

What the biggest asset to her rapid growth is.

How she saved up $20,000 dollars from her own paychecks to fund her first batch of planners.

Business Insider Article

TikTok: @JennRekMed

Instagram: Student Nurse Planner

Website: RekMed.org

Email: [email protected]

Podcast edited by Kenny Carfagno

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

There's a better way to do business. We are talking on this episode about pitching, how not to pitch, and instead do a better job in your business of building relationships.

I shared on an episode about how I was at Podfest and there was great panel speaking about podcasting and growing your podcast, and this lady stood up and boldly said, "How do I monetize my show?" I said, "Hey, I don't have a question, but do you mind if I address what she just said?" If you seek to pitch and just monetize, you're doing it wrong.

Seek to help people. Seek to build relationships. That is a much better way to do business. I've seen that with my podcast. I've seen that with everything I'm doing within the real estate world, with my clients, but also on this other side of my business with podcasting, coaching realtors.

In this episode, I tell you about Lucas, a guy who is doing it all wrong, and Jennifer, who is doing it right. I was shocked by the way Lucas treated me. Take a listen, and see what you think.

I received a lesson on what to do and not to do, and I hope the Realtors and podcasters out there can take the same lesson from this as well. Thank you guys so much for listening.

Podcast edited by Kenny Carfagno

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Summary:

On today's episode, I want to talk about the excuse people use about not having enough time.

I recently was helping and coaching a Realtor, and they told me, "Oh, well, I'd love to build my business, but I don't have time." I was frustrated because I think "I don't have time" is a cop-out for why you can't do stuff. One of the things I've really learned here in my just about three years in real estate is that there is always a reason to not do something. All these different things we've talked about on the show, you have time to do those things.

It's very easy to say, "I don't have time." But I've learned to do little things in the 15-, 20-, or 30-minute gaps, and you need to do that, too.

Between meetings, for example, it'd be really easy to go get a snack, turn on the TV, watch ESPN for 30 minutes or an hour. But I've had to say, "Okay, no, this is time where I could get that social media post done. Maybe send a couple text messages that need to be sent." Whatever it is that needs done.

In this episode, I tell the story that I shared with this realtor to illustrate this.

I want you guys to think about where you're doing this in your real estate business. Where do you maybe have these blocks of time where you're sitting there playing Candy Crush on your phone rather than getting some work done?

Now I want to make it very clear. I enjoy relaxing. You need to relax, right? You can't be doing real estate, or podcasting, or whatever it is that you do, 24/7. You need some margin and balance. Definitely schedule that. It all has to be balanced out.

Podcast editing is provided by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and brought to you by RealtorEmails.com.

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Walter Key is a 21-year Navy veteran. He's been a landlord since 2011, and he was licensed in 2018 while still on active duty. Walter has owned properties in multiple states.

He bought his first house in 2001, which was early in his Navy career. He then sold it less than two years later at a $25,000 profit. He obtained his real estate license in May of 2018, and in 2019, Walter made six figures. He doubled that in 2020.

Walter Key is in the top 3% of his entire region for closed transactions in just over two years as a solo agent, and he's never paid a dime for marketing lead gen advertising. Walter Key has much to teach us!

Learn all of this and more:

• Why he bought a new property every time the Navy moved him
• How Walter Key was so successful so early on in his real estate career
• Why relationships are extremely important
• What Walter’s three different priorities are for budgeting his calendar spaces

https://linktr.ee/WaltKey

[email protected]

Podcast edited by Kenny Carfagno

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

I am so excited to bring you my business update for August of 2022. This is my favorite episode every month. At the end of August, I'll be licensed for three years.

I had no settlements in July and I've got nothing on the books right now. I’ll have no settlements here in August unless like a cash deal comes through. And actually, it feels kind of amazing. I shared on the last update how I had closed nine deals in May and June. That basically took me through the end of June to 95% of what I made all of last year.

I knew a lull was coming after the last deal that I closed at the end of June, and I was really looking forward to it after all the work that went into those two months.

Of course, as the dreamer and visionary that I am, I don't sit still for very long. So I totally embraced the past month of having nothing on the books.

I had four or five potential buyers over the past few weeks reach out to me. A few of them will be under contract here over the next few weeks, and we'll have some closings as we get toward September, October, and then finish the year strong.

From June of last year to July of this year, we have had 14 consecutive months of growth in the podcast. I am super thankful for all the people I continue to connect with and how it's grown this show.

I did enjoy the downtime. I spent a lot of time with my wife and my kids the last couple months, especially in July. Next week, we're taking our first vacation as just the four of us going down to Annapolis, Maryland. I’m super excited for that. We'll spend four or five days together there in Maryland by the water. I'm excited to get away with them and just have some quality family time.

I literally spent all night building out the membership community in a private Facebook group. And I am super excited about it gearing up. We'll have our third call of the Real Estate Survival Guide mastermind community tomorrow night at 7:00 PM.

If you're interested in something like this, feel free to let me know. I'm still only inviting people that I think would be a good fit. I'm not advertising this yet. My goal is to grow it about five members a month.

August is going to be fun with some time away with my family going to Podcast Movement in Dallas at the end of August. If I go and visit Cowboy Stadium, I'll make sure I walk in there with an Eagles Jersey for a tour.

Podcast edited by Kenny Carfagno

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Summary:

On today's episode, I want to talk about what happens after you support the big players. When you support the big players, you become a big player yourself. Now I am not saying this to sound cocky or arrogant. I don't feel like, oh, I'm a big player or anything like that in real estate or in the podcasting world.

But let me tell you the shift that has happened. Nine months before Podfest, I was at Podcast Movement. And let me tell you guys, I felt nervous. I felt intimidated. I made very few connections. I came home and felt frustrated with myself that I didn't make as many connections as I wanted to, but you know what I did? I started to listen to the podcasts and support the people I met there. And suddenly, I got noticed. Now, again, it's just like real estate, where if you seek to build relationships in real estate, you'll be successful. But if you seek to make money, you'll find you yourself not having success and not building what you really want. So, the point is, support what the big players are doing.

I didn't just go to these conferences to meet some people and then leave. No. I met these people like I shared about in the last episode, Michael and Nick, heard about their podcasts, came home and wrote them a review.

I bought their books. I left each book a review. I sent them an email and said, “It was so nice to meet you at X event. It was a pleasure to connect and hear about your show. Congratulations on X number of downloads. I just left you a podcast review,” and I sent them an email and talked about some things that I really enjoyed from their show.

I think these two things go hand in hand when you support the big players, whether you have one podcast download or 50 million podcast downloads, it really doesn't matter. When you show support for others, they will start to notice you. They'll start to notice what you're doing, and they'll check it out.

Do you want to become a big player in the podcast scene, real estate, whatever it is that you do? Well, support the people. When you do that, you start to get noticed, and you become a big player.

Podcast edited by Kenny Carfagno

Show notes and blog posts created by HarshmanServices.com and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Who is Who Is Ken Carfagno?

You’ve already met Ken, the host of the Smart Cleaning School podcast, and today he’s coming back for a repeat appearance.

In this interview, we talk about Ken Carfagno's ISO Model, and how he used it to grow his solo cleaning business to $60,000 only working two days a week.

“When I became known and highly referable, and I was the go-to, I became the cleaning specialist. Realtors would say, Ken's the cleaning specialist. And then when someone called me, they already knew that I was the best.”

“When you’re showing a home, you’re going to walk up the driveway. Your buyer’s looking at the yard, the garage, the roof. They’re looking at the neighborhood, walking up the sidewalk. Are the shrubs cut? You're getting to the front door, looking for the key. Meanwhile, the emotional buyer's looking around the yard.

"Little things I would teach the cleaners were hey, there are light fixtures on both sides of the doors. Make sure those are sparkling clean. Yes. The doors should be clean because the people that you're showing homes to, they're emotional and you’ve got to create a great first impression. And they're looking at that front door for up to a couple seconds while you're jiggling the key.

"Now you open the door, and what is the emotional buyer thinking? They're thinking first impression.”

Learn all of this and more:

• What the ISO model is
• How you can use a cleaner to sell more real estate
• Why being the cheapest isn’t the way to get clients
• What the peace factor is and how you can use it
• Whether Ken charges by the hour or the job and why
• How long his waiting list is
• The five phases of any business

Podcast edited by Kenny Carfagno

Show notes and blog posts created by HarshmanServices.com and RealtorEmails.com

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.