Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results.

A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome.

How do we shift from this mindset of limitation and look at new experiences and realities to unlock opportunities? How does this help us to challenge ourselves and grow?

In this episode, Seattle agent and investor Aaron Hendon joins me to talk about inner game strategies to level up success, conversations we have in real estate and the importance of being honest about who you are.

You'll also learn;

• Countering shiny object syndrome

• Emotional freedom technique (EFT)

• Communication processes: Texting vs. talking

• Overcoming limitations

• Acknowledging reality

• Gratitude

Guest Bio

Aaron Hendon's extensive experience in real estate and entrepreneurship has given him a unique perspective on how to navigate even the most unstable market conditions. His expertise has helped over 10,000 people, from all walks of life, get unstuck and grow sustainably as entrepreneurs and leaders. As an educator and international speaker, Aaron is passionate about sharing his knowledge with others and helping them achieve their goals.

Aaron's journey began in New York where he graduated from SUNY Purchase with a BFA in 1987. After discovering that his fine art degree made him eligible to work in the food service industry anywhere in the country, he started waiting tables and eventually opened his own bakery, Fred's Bread & Bagel, a real New York bagel shop in Albuquerque. He sold it 9 years later as a business grossing over $1,000,000 annually. In 2000, Aaron landed in the Pacific Northwest where he has since established himself as a prominent figure in the real estate industry.

He's been a top selling Realtor for 10 years and is currently the Managing Broker for Christine & Company, a top eXp team in Seattle and now lives on a small island off the coast of Seattle with his brilliant wife, Kael, his two brilliant children, Leela and Jonah, and his adoring GoldenDoodle, Rozy.

Visit therealtorsedge.com

Visit https://www.aaronhendon.com/

Find Aaron on LinkedIn @Aaron Hendon

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In an ever-evolving economic landscape, the outlook on the housing market and interest rates, coupled with insights into where the economy is headed, is vital information.

Without a clear understanding, people find themselves ill-equipped to make informed decisions about investments and the financial future.

How do we break down and understand what the economy truly means for us and our businesses? Where exactly is the economy headed in 2024? What does the housing market and interest rates look like for the new year?

In this episode, internationally acclaimed economist and public speaker Elliot Eisenberg joins us to talk about the economics forecast for 2024 and what it means for real estate.

You'll also learn;

• Is the economy actually doing great?

• The impact of inflation

• What is traditional affordability?

• Housing formation

• Never negotiate against yourself

Guest Bio

Elliot Eisenberg, Ph.D. is an internationally acclaimed economist and public speaker specializing in making economics fun, relevant and educational. He earned a B.A. in economics with first class honors from McGill University in Montreal, as well as a Masters and Ph.D. in public administration from Syracuse University. Eisenberg, is the creator of the multifamily stock index (the first nationally recognized index to track the total return of public firms principally involved in the ownership and management of apartments), the author of more than eighty-five articles, and is a regular consultant to several large real estate professional associations, hedge funds and investment advisory groups.

He has spoken to hundreds of business groups and associations, as keynote speaker. Dr. Eisenberg has been invited to testify before lawmakers and is often asked to comment on proposed legislation. His research and opinions have been featured in Bloomberg, Business Week, Bureau of National Affairs, Forbes, Fortune, and many other publications. He is a regularly featured guest on cable news programs, talk and public radio.

Visit https://econ70.com/

Find Elliot on LinkedIn @Elliot Eisenberg

Text Bowtie to 668-66

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In 2024, technology is set to revolutionize the way we do business even further. It's not just about staying relevant; it's about thriving in a landscape where innovation is key.

AI is not here to replace us but is a tool that can make our jobs easier, increase efficiency, and unlock new possibilities.

What is AI doing right now? What's coming down the pipeline in 2024, and how will it reshape our business landscape?

In this episode, Realtor and leader in the delivery of Project and Program Management solutions for Support Geeks, Michael Fielden joins us to talk about the latest AI developments, functionality, and embracing the fun and different ways technology can enhance our work.

You'll also learn;

• Should we keep making cold calls?

• Moving forward with marketing

• Breaking into different marketplaces

• Authenticity and AI

• How to get in front of people

Guest Bio

Michael Fielden is a leader in the delivery of Project and Program Management solutions for Support Geeks. He is a licensed REALTOR®. He has been actively involved in real estate, and real estate technology for over 25 years, and he has worked in a VP level role with firms of all sizes – from boutique to Top 50 brokerages.

He is happily married with two great teenagers and feels blessed for his time with family and friends. He enjoys his Bay Area community and the small business environment that it supports.

Prior to Support Geeks, he spent 14+ years at Fidelity National Financial-owned J. Rockcliff Realtors, starting as a director of technology before being promoted to Vice President of Technology. He continued to grow in leadership, ultimately assuming the role of Vice President of Technology for Christie's International Real Estate Sereno after they acquired J. Rockcliff Realtors.

When he is not in the office, he is usually enjoying spending time with his family, enjoying his dog, Tucker, and exploring the Bay and surrounding areas.

Visit https://supportgeeks.com/

Visit https://michaelfielden.com/

Find Michael on LinkedIn @mfielden

Follow Michael on Facebook @michaelcfielden

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies.

Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation

How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information.

You'll also learn

• Why we shouldn't sacrifice facts for views

• If courting controversy a good social media strategy

• The best places to post our content

• The difference between misinformation and information lacking context

• How to create engagement without being unethical

• Verify before you post

• How to ignore the noise and focus

• Where to source reliable information and factual data

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Resources + Links

https://mortgagecurrentcy.com/

https://www.inman.com/

https://www.housingwire.com/

https://realtytimes.com/

As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming.

Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a support system that helps us navigate challenges? Do we need a little more kindness in our lives?

In this episode, real estate pros Ali Garced, Shelby Johnson and Jason Boice join us to talk about how to help others in our space to feel like they belong and why it's important to ask questions.

You'll also learn;

• If there's power in silence

• What a mindset shift looks like for a new agents

• How to avoid being distracted by the opinions of others

• Why it's important to have options that benefit us

• Difficulties breed champions

Guest Bio

Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.

As a Realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing.

Visit https://linktr.ee/Ali_the_Agent

Find Ali on LinkedIn @Alexandra Garced

Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first year as a solo agent, she achieved an impressive feat by closing 48 deals, earning twice the payout of a Captain's salary. This early triumph earned her the prestigious title of Keller Williams Rookie of the Year 2018 in the Carolinas Region.

In 2019, Shelby established the Five Pillars Team, a model inspired by the MREA system, and later moved her team to eXp. Over the following 2.5 years, her team accomplished an astonishing 570 transactions, resulting in over 1.3 million in GCI. Shelby's dedication and innovation were evident in her decision to shift away from the traditional team model in 2021, steering Five Pillars towards becoming a nationwide community for Agents.

Follow Shelby on Instagram @theshelbyshow__

Find Shelby on LinkedIn @Shelby Johnson

Jason Boice, a seasoned real estate agent in Connecticut, is known for his multiple years of experience in the industry. He specializes in serving the needs of sellers and buyers throughout the state. Having worked in numerous levels of real estate throughout his life, Jason looks forward to bringing his knowledge and experience to homeowners in all neighborhoods of Connecticut.

His expertise in Connecticut's real estate market allows him to offer clients well-informed decisions. Whether the client is a first-time homebuyer or an experienced investor, Jason provides personalized solutions to meet their unique needs.

Jason's negotiation skills are finely tuned to secure the best deals and ensure favorable terms for clients. He offers comprehensive market analysis and insights, providing clients with the information needed to make sound decisions.

Visit https://jasonboice.com/

Find Jason on LinkedIn @Jason Boice Realtor

Follow Jason on Instagram @jasonboice.realtor

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Many real estate agents today are so focused on the negativity of today's market, instead of going after the opportunities these conditions create. Some of the wealthiest people in real estate today started the process of investing all the way back in 2008 when things were rough. If we made the same moves and focused less on transactions, we'll be massively successful in the next 10 years.

How did Ricky Carruth shift to an investing mindset when he was already doing so well as an agent? How do we become students of the marketplace and focus on the opportunity, no matter what's going on?

In this episode, real estate broker, coach, investor and YouTuber, Ricky Carruth returns to talk about how to set yourself up for massive success when everyone's running scared. We're also joined by special guest Joseph Haj later on in the show!

You'll also learn

• The secret to unbiased market forecasting

• How to win no matter what's going to happen in the market

• The quantum leap mentality

• How to shift to an investor mindset

• How to use a quiet market to lay the foundation for massive growth

• How to focus 3 years out

• The biggest hack to this entire industry

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.

Guest Bio

Ricky Carruth is a real estate broker, coach, investor and YouTuber. He is a top real estate agent in Alabama. In 2017, he started speaking, writing and coaching through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have placed him a step ahead of the rest.

For more information, head to https://zerotodiamond.com/ find Ricky on LinkedIn and subscribe to Ricky on YouTube.

For Ricky's free email templates, head to startmyweeklyemail.com.

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand.

As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge.

How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the noise? How do we identify what sets us apart and figure out our content staple?

In this episode, team leader of Team BC Bryan Casella joins Alisa Glutz (Color My Credit) and I to talk about taking content to the next level of relevance and exposure and why content creation should be an extension of what we're already doing.

You'll also learn;

• The power of video in content creation

• Getting back to basics.

• How to deal with negative comments

• The value in collaboration videos

• Committing to content creation for business

Guest Bio

Bryan Casella is the #1 ranked Real Estate Educator by INMAN Los Angeles and the best-selling author of "Door-to-Door Mastery 101" and "Listing Presentation Mastery"

As founder and CEO of Team BC, the real estate industry's leading coaching and training company, Bryan's ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching.

Bryan has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Bryan's love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.

Visit https://www.bryancasella.com/

Follow Bryan on Instagram @bryancasella

Find Bryan on LinkedIn @Bryan Casella

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

For many real estate agents, the fear of prospecting comes from not knowing how to approach clients and exactly what to say. Agents find themselves balancing between finding the words and accurately reflecting the market conditions.

The reluctance to embrace scripts is common, but it's the key to solving both these issues and having more ease in our conversations.

Can using scripts even out the playing field? How do scripts help us to talk to our clients in their language? In this episode, I talk about why scripts are valuable tools designed to guide conversations, and how to implement them effectively.

You'll also learn;

• The importance of tonality

• How to take a softer approach

• Prospecting products

• 3 tops scripts for prospecting

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In a competitive market, it's not just about doing more; it's about doing things strategically to stand out and rise above the rest. The lack of clear strategies may lead to a lack of engagement and hinder our path to maximum success.

Without a clear point of differentiation, we risk blending into the crowded market, making it challenging for clients to choose us over competitors.

How can we be more strategic in our real estate business? Is it crucial to identify and understand Key Performance Indicators (KPIs)? Does understanding our personality type actually help us maximize strategy?

In this episode, co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about how to get more strategic in our businesses, and how our core values and identity can serve as a powerful point of differentiation.

You'll also learn;

• Crisis communication

• Why we should share and serve before we sell

• The impact of being authentic

• Understanding the competition in the market

Guest Bio

Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.

Visit https://www.brandstateu.com/

Visit https://jacirusso.com/

Follow Jaci on Instagram @jacirusso

Find Jaci on LinkedIn @Jaci Russo

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In a market where homes often seem indistinguishable, standing out can be a significant challenge. What if there was a way to not only enhance the appeal of our properties, but also expedite the selling process?

Enter Accessory Dwelling Units (ADU's), a potential game-changer in the world of real estate. They offer sellers a unique opportunity to increase the attractiveness of their property and provide buyers with added flexibility.

Can ADUs help make housing more affordable? What else should we be aware of when it comes to ADU's? What do the newly passed laws regarding ADU's mean for us?

In this episode, we talk about the potential ADU's have, the new laws that have passed regarding ADU's and what it means for us financially.

You'll also learn;

• Tapping into equity

• How to increase purchaseability

• Maximize the value of the home you're living in

• Adding value to property inexpensively.

• Become a dominant player in the real estate space.

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!