Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The next 18 months are sure to pose massive challenges to agents, so we need to think wisely about our next moves. Is now the time to look into multifamily, and how do we get started if we've only done single-family residential transactions up until now?

The shift from residential to commercial real estate isn't an easy one, but it's certainly doable if we build a decent track record in our areas. How do we establish a stellar reputation when we're new to the space?

As with all real estate, the multifamily sector depends on strong personal relationships. If we want to make the jump, we have to start by building close connections with the right people.

In this episode, CEO and Founder of Kingly Acquisitions, Ronny Philip shares how he entered multifamily and scaled his business to epic proportions.

Three Things You'll Learn in This Episode

Which asset classes offer the highest return to new investors

Start by choosing an asset class to work with. Classes B and C tend to offer the best opportunities to investors because they're older properties used by both blue and white-collar workers.

How to prepare for the shift from residential real estate

Before investing in a multifamily, join a commercial team and learn more about the business. This will teach us transferable skills that better prepare us for the next step.

How to establish rapport with brokers

Multifamily complexes are always handled by more than one broker, so it's important to connect with as many as possible. Head to top brokerages and build strong relationships to benefit from more opportunities.

Guest Bio

Ronny Philip is the CEO and Founder of The Kingly Group and Kingly Acquisitions. Ronny started his career in traditional real estate, but after discovering his passion for commercial real estate investing, he hasn't looked back since. Ronny is the host of The Ronny Philip Show on Youtube.

To find out more, head to:www.KinglyAcquisitions.com

https://www.Facebook.com/TheRonnyPhilip

https://www.Twitter.com/RonnyPhilip

https://www.Instagram.com/RonnyPhilip

https://www.snapchat.com/add/RonnyPhilip

https://www.linkedin.com/in/ronnyphilip/

https://www.youtube.com/RonnyPhilip

To find out more about Gene, head to:

http://www.genevolpe.com/

http://gvimedia.com/

And to connect with Greg, head to:https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARSt3WIkcy3PbAlZDJtYKrqVjbbr2tF4HeMGyXkk0r9wJHVroL_LLwQeG69PJX7dydM&ref=nf_target

https://www.instagram.com/gregmcdanielreu/?hl=en

https://www.youtube.com/user/mcdanielcallahan/featured?disable_polymer=1

The next 18 months are sure to pose massive challenges to agents, so we need to think wisely about our next moves. Is now the time to look into multifamily, and how do we get started if we’ve only done single-family residential transactions up until now? 

The shift from residential to commercial real estate isn’t an easy one, but it’s certainly doable if we build a decent track record in our areas. How do we establish a stellar reputation when we’re new to the space?

As with all real estate, the multifamily sector depends on strong personal relationships. If we want to make the jump, we have to start by building close connections with the right people.

In this episode, CEO and Founder of Kingly Acquisitions, Ronny Philip shares how he entered multifamily and scaled his business to epic proportions.

Three Things You’ll Learn in This Episode

Which asset classes offer the highest return to new investors

Start by choosing an asset class to work with. Classes B and C tend to offer the best opportunities to investors because they’re older properties used by both blue and white-collar workers. 

How to prepare for the shift from residential real estate

Before investing in a multifamily, join a commercial team and learn more about the business. This will teach us transferable skills that better prepare us for the next step.

How to establish rapport with brokers

Multifamily complexes are always handled by more than one broker, so it’s important to connect with as many as possible. Head to top brokerages and build strong relationships to benefit from more opportunities.

Guest Bio

Ronny Philip is the CEO and Founder of The Kingly Group and Kingly Acquisitions. Ronny started his career in traditional real estate, but after discovering his passion for commercial real estate investing, he hasn’t looked back since. Ronny is the host of The Ronny Philip Show on Youtube. 

To find out more, head to:
www.KinglyAcquisitions.com 

https://www.Facebook.com/TheRonnyPhilip 

https://www.Twitter.com/RonnyPhilip 

https://www.Instagram.com/RonnyPhilip 

https://www.snapchat.com/add/RonnyPhilip 

https://www.linkedin.com/in/ronnyphilip/ 

https://www.youtube.com/RonnyPhilip 

To find out more about Gene, head to:

http://www.genevolpe.com/

http://gvimedia.com/

And to connect with Greg, head to:
https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARSt3WIkcy3PbAlZDJtYKrqVjbbr2tF4HeMGyXkk0r9wJHVroL_LLwQeG69PJX7dydM&ref=nf_target

https://www.instagram.com/gregmcdanielreu/?hl=en

https://www.youtube.com/user/mcdanielcallahan/featured?disable_polymer=1

The world as we know it is changing, and Youtube vloggers have become the new rockstars. The great thing is anyone can become a Youtuber, and agents can use the platform to take their businesses to the next level.

If we want to use Youtube to generate extraordinary results, we can't settle for sharing generic content that doesn't come from the heart. To make the most of everything the platform offers, we have to aim to become the newest sensation.

With so many other Youtubers churning out content regularly, how can we stand out to the audience? Is there a set formula that can turn any average Joe into a vlogging superstar?

In this episode, host of Coffee with ADIKA Live, Stefan Adika shares how to become the next big thing on Youtube.

Create the habit of posting everyday, and be consistent using a formula that works for you. -Stefan Adika

Three Things You'll Learn in This Episode

• How agents can create high quality contentMany real estate professionals are fairly technically challenged, but that doesn't need to stop us from creating the content people want to see. Use an app like iMovie to make professional-looking videos that can be easily shared with the audience.
• Why being ourselves is the best way to grow an audienceA major part of Youtube's appeal is its ability to let audiences connect to real people with real stories. If we want to make an impact, we have to share our unique personalities with our viewers.
• The key to success is believing in ourselves Don't be deterred by a small audience early on in the process. It's more important to stay consistent and authentic. Over time, we'll gain more subscribers who are drawn to our content.

Guest Bio

Stefan Adika is the host of Coffee Talk with ADIKA Live, a Youtube morning show dedicated to making viewers start their day with laughter. He is also a California Realtor, passionate about helping people find their piece of paradise. Prior to becoming a Youtube sensation, Stefan was a touring bassist for over 2 decades.

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://theharleygroup.net/agents/stephen-adika/

Links mentioned in this episode:https://apps.apple.com/us/app/imovie/id377298193

To contact Greg, call or text him on 925 915 1978 or find him on Facebook at https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARSlzu3bv1CkwWsP0sY4gk1qcZx43a6pNtHemtrEQDQNZGr6YYL2JDh_o9hqqP6SNTI&ref=nf_target

To get a free copy of Matt's book, head to microfamousbook.com

And to find out more about Gene, go to genevolpe.com

The world as we know it is changing, and Youtube vloggers have become the new rockstars. The great thing is anyone can become a Youtuber, and agents can use the platform to take their businesses to the next level. 

If we want to use Youtube to generate extraordinary results, we can’t settle for sharing generic content that doesn’t come from the heart. To make the most of everything the platform offers, we have to aim to become the newest sensation. 

With so many other Youtubers churning out content regularly, how can we stand out to the audience? Is there a set formula that can turn any average Joe into a vlogging superstar? 

In this episode, host of Coffee with ADIKA Live, Stefan Adika shares how to become the next big thing on Youtube. 

Create the habit of posting everyday, and be consistent using a formula that works for you. -Stefan Adika

Three Things You’ll Learn in This Episode

• How agents can create high quality content
  Many real estate professionals are fairly technically challenged, but that doesn’t need to stop us from creating the content people want to see. Use an app like iMovie to make professional-looking videos that can be easily shared with the audience. 
  
  
• Why being ourselves is the best way to grow an audience
  A major part of Youtube’s appeal is its ability to let audiences connect to real people with real stories. If we want to make an impact, we have to share our unique personalities with our viewers. 
  
  
• The key to success is believing in ourselves 
  Don’t be deterred by a small audience early on in the process. It’s more important to stay consistent and authentic. Over time, we’ll gain more subscribers who are drawn to our content.

Guest Bio

Stefan Adika is the host of Coffee Talk with ADIKA Live, a Youtube morning show dedicated to making viewers start their day with laughter. He is also a California Realtor, passionate about helping people find their piece of paradise. Prior to becoming a Youtube sensation, Stefan was a touring bassist for over 2 decades. 

To find out more, go to:

https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ

https://theharleygroup.net/agents/stephen-adika/

Links mentioned in this episode:
https://apps.apple.com/us/app/imovie/id377298193

To contact Greg, call or text him on 925 915 1978 or find him on Facebook at https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARSlzu3bv1CkwWsP0sY4gk1qcZx43a6pNtHemtrEQDQNZGr6YYL2JDh_o9hqqP6SNTI&ref=nf_target

To get a free copy of Matt’s book, head to microfamousbook.com

And to find out more about Gene, go to genevolpe.com

Real estate professionals are famously bad at social media, but if we want big results, we can't do it without an online presence . Most agents simply don't have the time to engage on social media, or we're intimidated by it, so we end up sharing generic material or posting in our spare time.

This leads to inconsistency, and in the social media world, that spells disaster.

Is there a way for agents to connect with the audience more regularly without spending hours in front of our screens? How can we juggle effective engagement with our existing schedules?

In this episode, CEO of Sphere Rocket, Justin Nelson shares how busy agents can boost their social media engagement, and the incredible results he gets from social media.

Don't hold off on posting content because you don't have phenomenal content. Consistency is everything, and average is better than nothing. -Justin Nelson

Three Things You'll Learn in This Episode

The importance of getting personal Using social media to post about our latest transaction may seem like a good idea, but it's a huge mistake. The audience wants to see us being human, so stop sharing mountains of boring, real estate-specific content and share a raw glimpse of real life.

How to maximize engagement without spending all day onlineConsistency is the key to social media success, but that takes time. Instead of trying to do everything alone, hire a virtual assistant to manage social media platforms, post content, and engage with the audience.

How to stay authentic when a virtual assistant handles our social mediaJust because a virtual assistant is posting our content, doesn't mean we're not involved in the creative process. Write up a long list of reusable content that can be easily shared by a VA, without losing it's personal touch.

Real estate professionals are famously bad at social media, but if we want big results, we can’t do it without an online presence . Most agents simply don’t have the time to engage on social media, or we’re intimidated by it, so we end up sharing generic material or posting in our spare time. 

This leads to inconsistency, and in the social media world, that spells disaster.

Is there a way for agents to connect with the audience more regularly without spending hours in front of our screens? How can we juggle effective engagement with our existing schedules?

In this episode, CEO of Sphere Rocket, Justin Nelson shares how busy agents can boost their social media engagement, and the incredible results he gets from social media. 

Don’t hold off on posting content because you don’t have phenomenal content. Consistency is everything, and average is better than nothing. -Justin Nelson

Three Things You’ll Learn in This Episode

The importance of getting personal 
Using social media to post about our latest transaction may seem like a good idea, but it’s a huge mistake. The audience wants to see us being human, so stop sharing mountains of boring, real estate-specific content and share a raw glimpse of real life.

How to maximize engagement without spending all day online
Consistency is the key to social media success, but that takes time. Instead of trying to do everything alone, hire a virtual assistant to manage social media platforms, post content, and engage with the audience.

How to stay authentic when a virtual assistant handles our social media
Just because a virtual assistant is posting our content, doesn’t mean we’re not involved in the creative process. Write up a long list of reusable content that can be easily shared by a VA, without losing it’s personal touch.

Many agents spend a ton of time and money searching for the top CRM, but the truth is there isn't one 'best' offering. Instead of looking for the perfect software, we need to work with what we've already got.

Still, many of us would benefit from more user-friendly CRMs. Is there a way to create an easier flow between all our systems so we see better results?

There may not be a superior CRM on the market, but we can amplify what our existing operating systems do by using the right middleware.

In this episode, Head of Sales and Marketing at Real Synch, Scott Sillari shares how Real Synch's technology creates integration to save agents time and hassle.

You will never find all the features you want in one CRM, and that's why you should look into integrative platforms like Real Synch. -Matt Johnson

Three Things You'll Learn in This Episode

How to eliminate human error when entering data on multiple systemsWhen we manually enter information across multiple systems, we risk making some mistakes. Implement an integrative tool like Real Synch to automate tasks and avoid wasting time on double data entry and potentially dealing with mistakes later on.

How integration technology creates convenience Save time by installing a Real Synch plugin on Gmail. This lets agents enter information on the CRM, without needing to leave their email.

Why we need to give up on the idea of an ideal CRMWith new technology being developed so frequently, there will never be a CRM that does everything we need. Before changing operating systems, ask whether we're facing real challenges with the software. If not, don't waste resources trying to learn something new.

Many agents spend a ton of time and money searching for the top CRM, but the truth is there isn’t one ‘best’ offering. Instead of looking for the perfect software, we need to work with what we’ve already got.

Still, many of us would benefit from more user-friendly CRMs. Is there a way to create an easier flow between all our systems so we see better results?

There may not be a superior CRM on the market, but we can amplify what our existing operating systems do by using the right middleware. 

In this episode, Head of Sales and Marketing at Real Synch, Scott Sillari shares how Real Synch’s technology creates integration to save agents time and hassle. 

You will never find all the features you want in one CRM, and that’s why you should look into integrative platforms like Real Synch. -Matt Johnson

Three Things You’ll Learn in This Episode

How to eliminate human error when entering data on multiple systems
When we manually enter information across multiple systems, we risk making some mistakes. Implement an integrative tool like Real Synch to automate tasks and avoid wasting time on double data entry and potentially dealing with mistakes later on.

How integration technology creates convenience 
Save time by installing a Real Synch plugin on Gmail. This lets agents enter information on the CRM, without needing to leave their email. 

Why we need to give up on the idea of an ideal CRM
With new technology being developed so frequently, there will never be a CRM that does everything we need. Before changing operating systems, ask whether we’re facing real challenges with the software. If not, don’t waste resources trying to learn something new.

It's normal to have ideas about what we can and can't do, but often those theories do more harm than good. The stories we tell ourselves about our abilities have the power to hold us back.

Storytelling is human nature, so not only agents fall into the trap. Luckily for us, stories can always be rewritten.

How can we start telling the types of stories that encourage us to keep pushing for great results? Can we get our clients to rethink the narratives they've told themselves about their ideal homes?

In this episode, co-owner of RealEstateCoach.com, Byron Van Arsdale shares how to reframe the stories we tell ourselves.

Once we acknowledge that our self-limiting beliefs are stories we tell ourselves, we give ourselves the opportunity to rewrite them. -Byron Van Arsdale

Three Things You'll Learn in This Episode

Why we need to stop framing rejection as a closed chapter

Rejection isn't the end of a discussion, it's the start of one. When clients seem unimpressed with one or two features of a home, ask how they'd get around the obstacle. Even if their own stories suggest they can't move past it, asking the right questions can get them to rethink that.

How to stop worrying about self-imposed limitations

Stop obsessing about what we might not know and start thinking about the client's needs. Even those new to real estate will see great results by focusing on the transaction itself.

The importance of listening more and talking less

Instead of going into appointments trying to showcase everything we know about a property and real estate in general, ask questions. Our job is to get clients closer to their dream, but we can only do that when we know what the dream is.

Guest Bio

Byron Van Arsdale is the co-owner of RealEstateCoach.com. He is a Master Certified Coach and communication specialist with over two decades of experience as a business and real estate professionals coach. In addition to coaching, Byron is the author of No More Lame Conference Calls, as well as audio training programs including Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, and 19 Best Practices of Teleclass Leadership, among others. Byron is also the CEO of Lead Great Meetings and Managing Director at TeleClass4U.com, LLC.

To find out more about Byron, head to:

https://realestatecoach.com/about/

https://www.linkedin.com/in/byronvanarsdale

https://www.amazon.com/Byron-Van-Arsdale/e/B005PC7FEC%3Fref=dbs_a_mng_rwt_scns_share

Books mentioned on this episode:

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Psycho-Cybernetics by Maxwell Maltz https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136

To contact Greg, send him a DM on Facebook https://www.facebook.com/greg.mcdaniel.739

And to get a copy of Microfamous, head to

https://microfamousbook.com/now/

https://www.facebook.com/getmicrofamous

It’s normal to have ideas about what we can and can’t do, but often those theories do more harm than good. The stories we tell ourselves about our abilities have the power to hold us back. 

Storytelling is human nature, so not only agents fall into the trap. Luckily for us, stories can always be rewritten.

How can we start telling the types of stories that encourage us to keep pushing for great results? Can we get our clients to rethink the narratives they’ve told themselves about their ideal homes?

In this episode, co-owner of RealEstateCoach.com, Byron Van Arsdale shares how to reframe the stories we tell ourselves. 

Once we acknowledge that our self-limiting beliefs are stories we tell ourselves, we give ourselves the opportunity to rewrite them. -Byron Van Arsdale

Three Things You’ll Learn in This Episode

Why we need to stop framing rejection as a closed chapter

Rejection isn’t the end of a discussion, it’s the start of one. When clients seem unimpressed with one or two features of a home, ask how they’d get around the obstacle. Even if their own stories suggest they can’t move past it, asking the right questions can get them to rethink that. 

How to stop worrying about self-imposed limitations

Stop obsessing about what we might not know and start thinking about the client’s needs. Even those new to real estate will see great results by focusing on the transaction itself. 

The importance of listening more and talking less

Instead of going into appointments trying to showcase everything we know about a property and real estate in general, ask questions. Our job is to get clients closer to their dream, but we can only do that when we know what the dream is. 

Guest Bio

Byron Van Arsdale is the co-owner of RealEstateCoach.com. He is a Master Certified Coach and communication specialist with over two decades of experience as a business and real estate professionals coach. In addition to coaching, Byron is the author of No More Lame Conference Calls, as well as audio training programs including Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, and 19 Best Practices of Teleclass Leadership, among others. Byron is also the CEO of Lead Great Meetings and Managing Director at TeleClass4U.com, LLC. 

To find out more about Byron, head to:

https://realestatecoach.com/about/

https://www.linkedin.com/in/byronvanarsdale 

https://www.amazon.com/Byron-Van-Arsdale/e/B005PC7FEC%3Fref=dbs_a_mng_rwt_scns_share

Books mentioned on this episode:

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Psycho-Cybernetics by Maxwell Maltz https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136

To contact Greg, send him a DM on Facebook https://www.facebook.com/greg.mcdaniel.739

And to get a copy of Microfamous, head to 

https://microfamousbook.com/now/

https://www.facebook.com/getmicrofamous