Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The top performers in real estate share common habits, so ambitious agents should be paying attention to what those habits are and implementing them in their own lives. How do successful real estate professionals overcome their fears- and is it possible for new agents to do the same? Can we stop ourselves from reaching a plateau of success- and why is it so important to be more intentional about our futures? On this episode, clinical psychologist and leadership coach Dr Sheri Fluellen shares how to emulate the habits of top producers. 

Takeaways + Tactics 

Build the habit of having courage. All of us have fears, but the only way to overcome them is by taking action and doing what scares us and eventually the fear will subside. 

Keep increasing necessity. As we become more successful, we stop feeling a need to achieve. We have to keep pushing our limits and increasing our necessity as we grow. 

Be more intentional. We have to know where we’re going in business and in life, and surround ourselves with people who can help us achieve our goals. 

Subscribe on YouTube

The top performers in real estate share common habits, so ambitious agents should be paying attention to what those habits are and implementing them in their own lives. How do successful real estate professionals overcome their fears- and is it possible for new agents to do the same? Can we stop ourselves from reaching a plateau of success- and why is it so important to be more intentional about our futures? On this episode, clinical psychologist and leadership coach Dr Sheri Fluellen shares how to emulate the habits of top producers. 

Takeaways + Tactics 

Build the habit of having courage. All of us have fears, but the only way to overcome them is by taking action and doing what scares us and eventually the fear will subside. 

Keep increasing necessity. As we become more successful, we stop feeling a need to achieve. We have to keep pushing our limits and increasing our necessity as we grow. 

Be more intentional. We have to know where we’re going in business and in life, and surround ourselves with people who can help us achieve our goals. 

Subscribe on YouTube

One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing. 

It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel 

Takeaways + Tactics 

• On social media, most of us don’t give anyone a clear and compelling reason to know or remember what we do. We think that because we’re visible we’re going to persuade people. 
• Our time is much more valuably spent in conversation with the right people.  
• When you’re not the person you’re marketing to, your view is tainted and unbiased. It’s important to think of your advertising from the perspective of the audience so you know the effect it will have.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Additional links to books or other resources mentioned during the show

One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing. 

It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel 

Takeaways + Tactics 

• On social media, most of us don’t give anyone a clear and compelling reason to know or remember what we do. We think that because we’re visible we’re going to persuade people. 
• Our time is much more valuably spent in conversation with the right people.  
• When you’re not the person you’re marketing to, your view is tainted and unbiased. It’s important to think of your advertising from the perspective of the audience so you know the effect it will have.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Additional links to books or other resources mentioned during the show

A changing real estate market presents opportunities that we can use to be more valuable to clients. What is the opportunity in doing real estate on-terms? How can agents add these to their listing presentation, and bring more value to prospective buyers? Why is it so important to expand our approach to real estate beyond listing homes? In this episode, author, investor and founder of Smart Real Estate Coach, Chris Prefontaine is back to talk about this incredible opportunity in real estate. 

Nationally, more and more real estate is being done on terms because banks are getting harder to work with. -Chris Prefontaine 

Takeaways + Tactics 

Selling on terms is a win for everyone in the transaction

The great thing about doing real estate on terms is that a seller doesn’t lose any money, and can get out of the home quickly, a person who wants to get into the home but can’t easily get a bank loan can rent to own, and the investor gets a property that will cash flow.  

Build up your credibility 

Not everyone has an established reputation, and that can make it scary to approach sellers. It’s important to have confidence, and to mention any partners you have in the business who have more experience, and it’s also important to join the Better Business Bureau. It’s important to have ties to credibility.  

The value of being investor vs. an agent

It’s better to say you’re an investor with an offer to buy a house than it is to say you are a real estate agent saying you want to list their house.

Guest Bio

Chris Prefontaine is the best-selling author of 2017's Real Estate On Your Terms and this year's The New Rules of Real Estate Investing. A real estate investor with over 27 years experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team. 

Chris is a big advocate of constant education. He and his family mentor, coach, consult, and actually partner with students around the country, teaching them to do exactly what their company does. Between their existing Associates nationwide and their own deals, Chris and his family are still acquiring 5-10 properties every month and control between $20-$30 million dollars worth of real estate deals — all done on TERMS without using their own cash, credit, or signing for loans. 

Chris and his family believe strongly in giving back to the community. They currently support Franciscan Children's Hospital in Brighton, MA, 3 Angels Foundation in Newport, RI, and the Wounded Warrior Project by giving a percentage of all deals to those causes.

To find out more about Chris, head to the following links:

http://prepropertysolutions.com/

https://www.linkedin.com/in/chrisprefontaine/

You can also listen to his podcast on

Smartrealestatepodcast.com 

To get a FREE copy of Chris’s latest book, visit https://freesrecbook.com/

A changing real estate market presents opportunities that we can use to be more valuable to clients. What is the opportunity in doing real estate on-terms? How can agents add these to their listing presentation, and bring more value to prospective buyers? Why is it so important to expand our approach to real estate beyond listing homes? In this episode, author, investor and founder of Smart Real Estate Coach, Chris Prefontaine is back to talk about this incredible opportunity in real estate. 

Nationally, more and more real estate is being done on terms because banks are getting harder to work with. -Chris Prefontaine 

Takeaways + Tactics 

Selling on terms is a win for everyone in the transaction

The great thing about doing real estate on terms is that a seller doesn’t lose any money, and can get out of the home quickly, a person who wants to get into the home but can’t easily get a bank loan can rent to own, and the investor gets a property that will cash flow.  

Build up your credibility 

Not everyone has an established reputation, and that can make it scary to approach sellers. It’s important to have confidence, and to mention any partners you have in the business who have more experience, and it’s also important to join the Better Business Bureau. It’s important to have ties to credibility.  

The value of being investor vs. an agent

It’s better to say you’re an investor with an offer to buy a house than it is to say you are a real estate agent saying you want to list their house.

Guest Bio

Chris Prefontaine is the best-selling author of 2017's Real Estate On Your Terms and this year's The New Rules of Real Estate Investing. A real estate investor with over 27 years experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team. 

Chris is a big advocate of constant education. He and his family mentor, coach, consult, and actually partner with students around the country, teaching them to do exactly what their company does. Between their existing Associates nationwide and their own deals, Chris and his family are still acquiring 5-10 properties every month and control between $20-$30 million dollars worth of real estate deals — all done on TERMS without using their own cash, credit, or signing for loans. 

Chris and his family believe strongly in giving back to the community. They currently support Franciscan Children's Hospital in Brighton, MA, 3 Angels Foundation in Newport, RI, and the Wounded Warrior Project by giving a percentage of all deals to those causes.

To find out more about Chris, head to the following links:

http://prepropertysolutions.com/

https://www.linkedin.com/in/chrisprefontaine/

You can also listen to his podcast on

Smartrealestatepodcast.com 

To get a FREE copy of Chris’s latest book, visit https://freesrecbook.com/

Social media is vital for success in the real estate industry today, and posting video content in particular is non-negotiable. What kind of content should we be including in our videos- and how can we become more comfortable on camera in the early stages? Should our videos be strictly professional, or is authenticity more important? On this episode, founder of DigitalNatives Inc., James Rembert, and owner and founder of Amplified Marketing Group, Nick Sakkis share their insights on video, social media and the future of the real estate industry. 

Nationally, we can’t compete with online competitors. But on a hyperlocal stage, we can give them hell. -James Rembert

Takeaways + Tactics 

• To become relevant in our markets, we need to create hyperlocal content. To do this, we can film our experiences in local establishments- like restaurants.
• In the early stages of being on camera, it’s normal to feel nervous. To combat shyness, we can film ourselves completing everyday tasks. This will help us get used to being on camera.
• Authenticity is everything, so stop worrying about telling viewers what we think they want to hear. If we’re authentic, we’ll be more likely to attract an audience better suited to us.

To stay ahead of new competitors like Zillow, we have to embrace social media. Start getting comfortable with sharing videos, because they’re non-negotiable for success. We need to speak about hyper-locally relevant topics, and build confidence by being ourselves. The real estate industry is going to feel a lot of changes thanks to the internet, but if we stay up-to-date with social media while staying true to ourselves, we don’t need to agonize over it. 

Guest Bio

Nick Sakkis is the owner and founder of Amplified Marketing Group. He is passionate about marketing and sales, and enjoys any opportunity to teach agents and entrepreneurs how to promote their brands. Nick is a paid advertising specialist with a keen interest in the social media world and digital space.

To find out more about Nick, visit 

Nicksakkis.com

https://www.linkedin.com/in/nick-sakkis-26999816 

You can also find him on social media with the name @NickSakkis

Find him on YouTube at https://www.youtube.com/channel/UCx_sKLMKBCCgAA8RLPoJDsg 

James Rembert, also known as ‘Zillow Killer’, is the founder of DigitalNatives Inc. He is a trained marketing strategist and talented designer with a background as a Realtor. James is the creator of the wildly successful online course, HyperLocal Domination, which is aimed at teaching real estate professionals how to build a real estate focused marketing agency from scratch.

To find out more about James, head to:

https://www.jamesrembert.com/bio

https://www.facebook.com/zillowkiller/

Social media is vital for success in the real estate industry today, and posting video content in particular is non-negotiable. What kind of content should we be including in our videos- and how can we become more comfortable on camera in the early stages? Should our videos be strictly professional, or is authenticity more important? On this episode, founder of DigitalNatives Inc., James Rembert, and owner and founder of Amplified Marketing Group, Nick Sakkis share their insights on video, social media and the future of the real estate industry. 

Nationally, we can’t compete with online competitors. But on a hyperlocal stage, we can give them hell. -James Rembert

Takeaways + Tactics 

• To become relevant in our markets, we need to create hyperlocal content. To do this, we can film our experiences in local establishments- like restaurants.
• In the early stages of being on camera, it’s normal to feel nervous. To combat shyness, we can film ourselves completing everyday tasks. This will help us get used to being on camera.
• Authenticity is everything, so stop worrying about telling viewers what we think they want to hear. If we’re authentic, we’ll be more likely to attract an audience better suited to us.

To stay ahead of new competitors like Zillow, we have to embrace social media. Start getting comfortable with sharing videos, because they’re non-negotiable for success. We need to speak about hyper-locally relevant topics, and build confidence by being ourselves. The real estate industry is going to feel a lot of changes thanks to the internet, but if we stay up-to-date with social media while staying true to ourselves, we don’t need to agonize over it. 

Guest Bio

Nick Sakkis is the owner and founder of Amplified Marketing Group. He is passionate about marketing and sales, and enjoys any opportunity to teach agents and entrepreneurs how to promote their brands. Nick is a paid advertising specialist with a keen interest in the social media world and digital space.

To find out more about Nick, visit 

Nicksakkis.com

https://www.linkedin.com/in/nick-sakkis-26999816 

You can also find him on social media with the name @NickSakkis

Find him on YouTube at https://www.youtube.com/channel/UCx_sKLMKBCCgAA8RLPoJDsg 

James Rembert, also known as ‘Zillow Killer’, is the founder of DigitalNatives Inc. He is a trained marketing strategist and talented designer with a background as a Realtor. James is the creator of the wildly successful online course, HyperLocal Domination, which is aimed at teaching real estate professionals how to build a real estate focused marketing agency from scratch.

To find out more about James, head to:

https://www.jamesrembert.com/bio

https://www.facebook.com/zillowkiller/

Often, agents lose out on deals when clients think they can buy or sell their properties more easily on their own. How can we make sure our clients know we’re offering a service worthy of their business? What part of our inner game do we need to tweak to start delivering the kind of value that takes us to the top of the game? On this episode, we discuss why offering value is vital for sustained success. 

If you think a buyer is trying to cut you out of a deal, get them on the phone. Don’t tell them things: ask them things. Get them to think about aspects they’ve never considered and they’ll realize why they need a buyer’s agent. -Matt Johnson

Takeaways + Tactics 

• Educate clients by asking them questions. This gets them to think about buying and selling in a way they never have before, and shows we have the expertise they need.
• It’s not enough to presume we’re worthy of great commissions- we have to earn our keep. We need to constantly bring value to the table if we want to generate revenue. 
• We have to stop underestimating our power. Our inner game dictates our success, so if we believe we hold no authority, we’ll only do ourselves a disservice.

There’s an easy way to stop ourselves from being cut out of deals. If we just knuckle down and offer clients amazing value, we’ll become an obvious choice. Get clients to start thinking differently about real estate, and we’ll position ourselves as authority figures in the market. Most importantly, we need to believe we’re capable of it. Our inner game affects every part of our lives- let’s start believing we’re capable of delivering great value.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Often, agents lose out on deals when clients think they can buy or sell their properties more easily on their own. How can we make sure our clients know we’re offering a service worthy of their business? What part of our inner game do we need to tweak to start delivering the kind of value that takes us to the top of the game? On this episode, we discuss why offering value is vital for sustained success. 

If you think a buyer is trying to cut you out of a deal, get them on the phone. Don’t tell them things: ask them things. Get them to think about aspects they’ve never considered and they’ll realize why they need a buyer’s agent. -Matt Johnson

Takeaways + Tactics 

• Educate clients by asking them questions. This gets them to think about buying and selling in a way they never have before, and shows we have the expertise they need.
• It’s not enough to presume we’re worthy of great commissions- we have to earn our keep. We need to constantly bring value to the table if we want to generate revenue. 
• We have to stop underestimating our power. Our inner game dictates our success, so if we believe we hold no authority, we’ll only do ourselves a disservice.

There’s an easy way to stop ourselves from being cut out of deals. If we just knuckle down and offer clients amazing value, we’ll become an obvious choice. Get clients to start thinking differently about real estate, and we’ll position ourselves as authority figures in the market. Most importantly, we need to believe we’re capable of it. Our inner game affects every part of our lives- let’s start believing we’re capable of delivering great value.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.