Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

TikTok is becoming one of the more popular social media platforms, so real estate professionals should be taking advantage of it now. What kind of content can agents and mortgage professionals share on TikTok? How can we create successful videos, and is it possible to use success on the platform to see real-life results? On this episode, licensed mortgage originator, author of Color My Credit and TikTok enthusiast, Alisa Glutz, shares how to build a massive following on the platform. 

Takeaways + Tactics 

Take a script we would use on a client and act it out dramatically. Bring the script to life, and take advantage of all the creative tools TikTok offers. 

TikTok videos are short, so be sure to capture the audience’s attention right from the start. Jump out at the camera if need be, but make sure the audience is hooked from the first word. 

Don’t feel limited by TikTok’s short video format; direct the audience to other platforms, like YouTube. Be sure to have more in-depth content on these platforms, and use it as a way to boost credibility.

TikTok is becoming one of the more popular social media platforms, so real estate professionals should be taking advantage of it now. What kind of content can agents and mortgage professionals share on TikTok? How can we create successful videos, and is it possible to use success on the platform to see real-life results? On this episode, licensed mortgage originator, author of Color My Credit and TikTok enthusiast, Alisa Glutz, shares how to build a massive following on the platform. 

Takeaways + Tactics 

Take a script we would use on a client and act it out dramatically. Bring the script to life, and take advantage of all the creative tools TikTok offers. 

TikTok videos are short, so be sure to capture the audience’s attention right from the start. Jump out at the camera if need be, but make sure the audience is hooked from the first word. 

Don’t feel limited by TikTok’s short video format; direct the audience to other platforms, like YouTube. Be sure to have more in-depth content on these platforms, and use it as a way to boost credibility.

So often, people hold back from making an impact on others’ lives because they’re trying to be someone they’re not. How can we become more helpful to others? Why is it so important to let go of our egos and be our authentic selves? On this episode,  developer of the 36 to Life movement, coach Hank Avink, shares insights on the importance of authenticity.

Takeaways + Tactics 

Have a mindset of service. We need to stop thinking about selling something, and genuinely want to help others with our knowledge. 

Stay in your lane. Being authentic brings phenomenal results, while being inauthentic tends to have poor results. Just be yourself. 

Drop the ego at the door. People lose the most money when their egos are involved, so present yourself as someone with a genuine desire to help others. 

So often, people hold back from making an impact on others’ lives because they’re trying to be someone they’re not. How can we become more helpful to others? Why is it so important to let go of our egos and be our authentic selves? On this episode,  developer of the 36 to Life movement, coach Hank Avink, shares insights on the importance of authenticity.

Takeaways + Tactics 

Have a mindset of service. We need to stop thinking about selling something, and genuinely want to help others with our knowledge. 

Stay in your lane. Being authentic brings phenomenal results, while being inauthentic tends to have poor results. Just be yourself. 

Drop the ego at the door. People lose the most money when their egos are involved, so present yourself as someone with a genuine desire to help others. 

As real estate professionals, being visible is non-negotiable, so we have to make sure we’re gaining as much meaningful visibility as possible on social media. Which platforms should we be taking advantage of to boost our followings, and should we be striving for a high number of followers in the first place? How can we connect with the kinds of people we want to work with when we don’t have a big following? On this episode, we discuss how to use social media for meaningful engagement and better results. 

Takeaways + Tactics 

• Be mindful of where the audience is. It’s easy to be distracted by new platforms, but we have to keep creating content for the platforms where we already have a following. 
• Aim for engagement. Having a high number of followers is irrelevant if we have no engagement with those followers, so we should spend more time making a real impact on our current audiences. 
• When we have little-to-no followers, the best strategy we can take is to reach out to the people we want to work with directly. Most social media platforms allow users to send direct messages- so make the most of those.

As real estate professionals, being visible is non-negotiable, so we have to make sure we’re gaining as much meaningful visibility as possible on social media. Which platforms should we be taking advantage of to boost our followings, and should we be striving for a high number of followers in the first place? How can we connect with the kinds of people we want to work with when we don’t have a big following? On this episode, we discuss how to use social media for meaningful engagement and better results. 

Takeaways + Tactics 

• Be mindful of where the audience is. It’s easy to be distracted by new platforms, but we have to keep creating content for the platforms where we already have a following. 
• Aim for engagement. Having a high number of followers is irrelevant if we have no engagement with those followers, so we should spend more time making a real impact on our current audiences. 
• When we have little-to-no followers, the best strategy we can take is to reach out to the people we want to work with directly. Most social media platforms allow users to send direct messages- so make the most of those.

Dealing with objections in real estate is a frustrating reality for agents, so it’s a good idea to have responses to those objections prepared in advance. How should we react to protestations in the buying process? Is there a way to stop objections from forming in the first place- and how should we approach buyers who stall the process to speak to other decision makers? On this episode, CEO and President at BrokerageUP! Inc and RealEstateCoach.com, Bernice Ross shares how asking the right questions can help us tackle objections. 

Takeaways + Tactics 

Asking questions is extremely powerful. Instead of telling a client what to do, formulate questions that will help them rethink their objections. 

To avoid objections being raised at crucial moments, be upfront with buyers at the first meeting. Ask if they would be ready to make an offer immediately when they find the right house. 

It’s extremely frustrating for agents when buyers stall the buying process to consult with their decision makers. To stop this from happening, encourage buyers to bring decision makers along to each listing.

Dealing with objections in real estate is a frustrating reality for agents, so it’s a good idea to have responses to those objections prepared in advance. How should we react to protestations in the buying process? Is there a way to stop objections from forming in the first place- and how should we approach buyers who stall the process to speak to other decision makers? On this episode, CEO and President at BrokerageUP! Inc and RealEstateCoach.com, Bernice Ross shares how asking the right questions can help us tackle objections. 

Takeaways + Tactics 

Asking questions is extremely powerful. Instead of telling a client what to do, formulate questions that will help them rethink their objections. 

To avoid objections being raised at crucial moments, be upfront with buyers at the first meeting. Ask if they would be ready to make an offer immediately when they find the right house. 

It’s extremely frustrating for agents when buyers stall the buying process to consult with their decision makers. To stop this from happening, encourage buyers to bring decision makers along to each listing.

As we head into a new decade, it’s time to start thinking like the next generation of real estate agents. What is the new generation doing to reach a wider audience? Once we connect with a bigger audience, how can we build stronger relationships with our markets? On this episode, Gene Volpe joins us to discuss the next generation tactics to take our businesses into the future.

Takeaways + Tactics 

Use social media to share content everyone enjoys. While cat videos might not tell our audience we’re great agents, they do humanize us and show our personalities.

Once we’ve branded our personalities, we have to remind our audiences of the work we do. This doesn’t need to be a time-consuming task- we just have to be more intentional about our content. 

Build stronger relationships by approaching local businesses and asking to promote their special offers. The businesses will benefit from the awareness, customers will benefit from the specials and we’ll be known for sharing value.

For a free once-off call with Greg, text him on 925 915 1978 

For more on Gene, visit Genevolpe.com

And if you’d like to use podcasts to take your business to the next level, head to Howtogetfeatured.com

As we head into a new decade, it’s time to start thinking like the next generation of real estate agents. What is the new generation doing to reach a wider audience? Once we connect with a bigger audience, how can we build stronger relationships with our markets? On this episode, Gene Volpe joins us to discuss the next generation tactics to take our businesses into the future.

Takeaways + Tactics 

Use social media to share content everyone enjoys. While cat videos might not tell our audience we’re great agents, they do humanize us and show our personalities.

Once we’ve branded our personalities, we have to remind our audiences of the work we do. This doesn’t need to be a time-consuming task- we just have to be more intentional about our content. 

Build stronger relationships by approaching local businesses and asking to promote their special offers. The businesses will benefit from the awareness, customers will benefit from the specials and we’ll be known for sharing value.

For a free once-off call with Greg, text him on 925 915 1978 

For more on Gene, visit Genevolpe.com

And if you’d like to use podcasts to take your business to the next level, head to Howtogetfeatured.com