Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade. 

Takeaways + Tactics 

Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests.

Stop selling and start telling. People react very differently when they know they’re learning something.

Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends

Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade. 

Takeaways + Tactics 

Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests.

Stop selling and start telling. People react very differently when they know they’re learning something.

Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends

A lot of team leaders think that a bigger team means better results, but that’s not always the case. Why should team leaders be less concerned with having big teams? Is there any room to give unproductive agents a second chance? Why is it important for business owners and team leaders to show their teams that they care? On this episode, broker at Infinity Real Estate Services Bakersfield and host of the Be Better podcast, Lee Barrison, shares how to build a team that’s better, not bigger. 

Takeaways + Tactics 

A bigger team often sounds impressive, but we should be more concerned with having a productive team. 

Unproductive agents should be dismissed, but not without having an opportunity to prove themselves. Put them through a 90 day process to see if they’re able to be more productive. 

Good leadership requires care. Start thinking of the deals and money we make with our teams as a by-product of great personal relationships.

A lot of team leaders think that a bigger team means better results, but that’s not always the case. Why should team leaders be less concerned with having big teams? Is there any room to give unproductive agents a second chance? Why is it important for business owners and team leaders to show their teams that they care? On this episode, broker at Infinity Real Estate Services Bakersfield and host of the Be Better podcast, Lee Barrison, shares how to build a team that’s better, not bigger. 

Takeaways + Tactics 

A bigger team often sounds impressive, but we should be more concerned with having a productive team. 

Unproductive agents should be dismissed, but not without having an opportunity to prove themselves. Put them through a 90 day process to see if they’re able to be more productive. 

Good leadership requires care. Start thinking of the deals and money we make with our teams as a by-product of great personal relationships.

The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’. 

Takeaways + Tactics 

Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.

Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.

People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms

The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’. 

Takeaways + Tactics 

Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.

Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.

People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms

There are so many opportunities for wealth creation in Belize, so agents should be looking to invest as much as possible. What makes Belize such a great place to invest in? Should we be advising our clients to put their money into countries like this? What is holding American and Canadian clients back from new opportunities in Belize, and how can we allay their fears? On this episode, agents at 17 North Ltd, Jeff Coats and Josh Frazier, and owner of Ceiba Realty, Jonathan Lohr, share the benefits of buying in Belize.

Takeaways + Tactics 

Buying in Belize is a great investment, because anyone can buy property and own it outright forever. 

Belize is an entrepreneur’s paradise. Take advantage of every opportunity to invest in real estate, local businesses and the farming sector.  

American and Canadian buyers have 3 main fears: who they can trust, whether they can keep their investments, and safety. We have to help set their minds at ease, and then we can go back to real estate and marketing basics.

There are so many opportunities for wealth creation in Belize, so agents should be looking to invest as much as possible. What makes Belize such a great place to invest in? Should we be advising our clients to put their money into countries like this? What is holding American and Canadian clients back from new opportunities in Belize, and how can we allay their fears? On this episode, agents at 17 North Ltd, Jeff Coats and Josh Frazier, and owner of Ceiba Realty, Jonathan Lohr, share the benefits of buying in Belize.

Takeaways + Tactics 

Buying in Belize is a great investment, because anyone can buy property and own it outright forever. 

Belize is an entrepreneur’s paradise. Take advantage of every opportunity to invest in real estate, local businesses and the farming sector.  

American and Canadian buyers have 3 main fears: who they can trust, whether they can keep their investments, and safety. We have to help set their minds at ease, and then we can go back to real estate and marketing basics.

There are so many leads available to agents today, but only a small portion of them will actually convert. Therefore, we need to find ways to ensure we target the right people. How can we increase our likelihood of success? Would using a predictor or algorithm change anything about the way we do business today? On this episode, CEO of Likely.AI, Brad McDaniel, shares how we can increase our chances of success. 

Takeaways + Tactics 

Be aware that while around 200 million leads are generated every year, the number of actual transactions hasn’t increased by much. That means most of the leads we buy aren’t going to convert. 

We can increase our likelihood of success by using a predictor such as Likely.AI. Using a predictor allows us to cut through the clutter and speak to the right people.

Using a predictor doesn’t mean we have to change anything about the way we do business. We still need to build relationships with our clients; the difference is, by using a predictor we don’t waste time with the wrong leads.

There are so many leads available to agents today, but only a small portion of them will actually convert. Therefore, we need to find ways to ensure we target the right people. How can we increase our likelihood of success? Would using a predictor or algorithm change anything about the way we do business today? On this episode, CEO of Likely.AI, Brad McDaniel, shares how we can increase our chances of success. 

Takeaways + Tactics 

Be aware that while around 200 million leads are generated every year, the number of actual transactions hasn’t increased by much. That means most of the leads we buy aren’t going to convert. 

We can increase our likelihood of success by using a predictor such as Likely.AI. Using a predictor allows us to cut through the clutter and speak to the right people.

Using a predictor doesn’t mean we have to change anything about the way we do business. We still need to build relationships with our clients; the difference is, by using a predictor we don’t waste time with the wrong leads.