Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively. 

Takeaways + Tactics 

People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising. 

Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return. 

Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.

Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively. 

Takeaways + Tactics 

People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising. 

Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return. 

Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.

For many new agents, the thought of having conversations with potential clients is terrifying, but if we learn how to interact with others effectively, we can banish that fear. How can we have more positive conversations? Is it possible to convert leads sooner without coming across as forceful? On this episode, CEO and Founder of Smart Inside Sales, Dale Archdekin, shares how to have more effective conversations. 

Takeaways + Tactics 

Have positive conversations. If a client is interested in something we know they can’t have, don’t start by telling them that. Instead, ask questions to get a sense of what they want, and offer alternatives later.

When a client isn’t interested in buying or selling immediately, ask the right questions to find out why. Once we’ve heard their explanation, we can start assessing whether we can help them in the near future.

Don’t push potential leads - lead them. Guide people and show them the best way forward, but don’t force anything on them.

For many new agents, the thought of having conversations with potential clients is terrifying, but if we learn how to interact with others effectively, we can banish that fear. How can we have more positive conversations? Is it possible to convert leads sooner without coming across as forceful? On this episode, CEO and Founder of Smart Inside Sales, Dale Archdekin, shares how to have more effective conversations. 

Takeaways + Tactics 

Have positive conversations. If a client is interested in something we know they can’t have, don’t start by telling them that. Instead, ask questions to get a sense of what they want, and offer alternatives later.

When a client isn’t interested in buying or selling immediately, ask the right questions to find out why. Once we’ve heard their explanation, we can start assessing whether we can help them in the near future.

Don’t push potential leads - lead them. Guide people and show them the best way forward, but don’t force anything on them.

When it comes to the experiences we give our clients, we should all be striving to go above and beyond. Why is it so important to exceed our clients expectations? Do our gestures need to be extravagant? How can we let our clients know about all the small additional things we do without bragging? On this episode, we discuss how to create amazing experiences in a simple way. 

Takeaways + Tactics 

Most people can’t put a finger on the specific elements that make an experience more memorable, but there is a big difference when every component is well done. People feel perfection, so strive to give clients that. 

Little details make all the difference. Stop thinking it’s difficult to offer exceptional service and focus on all the minor components that add up. 

Often, agents are overlooked for all the extra services they offer because clients simply don’t know about them. Use videos to show what’s happening behind the scenes.

When it comes to the experiences we give our clients, we should all be striving to go above and beyond. Why is it so important to exceed our clients expectations? Do our gestures need to be extravagant? How can we let our clients know about all the small additional things we do without bragging? On this episode, we discuss how to create amazing experiences in a simple way. 

Takeaways + Tactics 

Most people can’t put a finger on the specific elements that make an experience more memorable, but there is a big difference when every component is well done. People feel perfection, so strive to give clients that. 

Little details make all the difference. Stop thinking it’s difficult to offer exceptional service and focus on all the minor components that add up. 

Often, agents are overlooked for all the extra services they offer because clients simply don’t know about them. Use videos to show what’s happening behind the scenes.

To become ‘MicroFamous’, we have to build exceptionally strong rapport with a relatively small group of people. How can we build effective connections, and what value can we offer business owners in our communities? Do we need to create viral content to capture attention? In honor of Matt Johnson’s book launch, Zach Hammer joins us to discuss how to become MicroFamous in the real estate space. 

Takeaways + Tactics 

Reach out to local business owners, build relationships with them and find out what value they’re looking for. It’s not a great connection until we know who they are and what they need.

Once we know what the people in our network need, we can introduce them to each other behind the scenes. Strategic introductions like these help build rapport in the community.

Don’t aim to create viral content. Being MicroFamous is about being exceptionally well known to a relatively small, but strategic audience, so focus on offering them valuable content.

To become ‘MicroFamous’, we have to build exceptionally strong rapport with a relatively small group of people. How can we build effective connections, and what value can we offer business owners in our communities? Do we need to create viral content to capture attention? In honor of Matt Johnson’s book launch, Zach Hammer joins us to discuss how to become MicroFamous in the real estate space. 

Takeaways + Tactics 

Reach out to local business owners, build relationships with them and find out what value they’re looking for. It’s not a great connection until we know who they are and what they need.

Once we know what the people in our network need, we can introduce them to each other behind the scenes. Strategic introductions like these help build rapport in the community.

Don’t aim to create viral content. Being MicroFamous is about being exceptionally well known to a relatively small, but strategic audience, so focus on offering them valuable content.

When we think of Disney, one of the first things that comes to mind is excellent customer service. How can we implement Disney principles to our businesses, and why should we be paying attention to how we make people feel? How can we continue offering a stellar service, even after a transaction is complete? On this episode, Ryan and Monica Shea from the Platinum Group, share how to create fantastic customer service based on Disney’s principles.

Takeaways + Tactics 

At any Disney park, the entire family is engaged by cast members. We can replicate that inclusion of the whole family in our deals, by paying attention to our clients’ children. Doing this goes a long way in creating a memorable experience. 

Anyone can complete a transaction with their clients, but if we want to truly stand out, we have to pay attention to the way we make people feel. This has an incredible impact and we’ll be more likely to have repeat clients because of it. 

Consistent engagement is vital for repeat clients. Show genuine concern and reach out to see if they need anything. We have to remind clients that they’re more than a source of income to us.

When we think of Disney, one of the first things that comes to mind is excellent customer service. How can we implement Disney principles to our businesses, and why should we be paying attention to how we make people feel? How can we continue offering a stellar service, even after a transaction is complete? On this episode, Ryan and Monica Shea from the Platinum Group, share how to create fantastic customer service based on Disney’s principles.

Takeaways + Tactics 

At any Disney park, the entire family is engaged by cast members. We can replicate that inclusion of the whole family in our deals, by paying attention to our clients’ children. Doing this goes a long way in creating a memorable experience. 

Anyone can complete a transaction with their clients, but if we want to truly stand out, we have to pay attention to the way we make people feel. This has an incredible impact and we’ll be more likely to have repeat clients because of it. 

Consistent engagement is vital for repeat clients. Show genuine concern and reach out to see if they need anything. We have to remind clients that they’re more than a source of income to us.