Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Facebook Live is a great tool for anyone in the real estate space to use, so to maximize our results, we have to make sure we’re using it the right way. What can we do to connect with our audiences better? How can we get more comfortable with Facebook Live when we’re new to the space? On this episode, co-founder of Real Estate Growth Hackers, Zach Hammer, returns to discuss the 3 ways to get better at Facebook Live today. 

Takeaways + Tactics 

Create the impression of looking into the audience’s eyes by speaking directly to the camera. This makes us more personable and helps the audience feel more connected to us. 

It’s not always easy to smile while talking, so practise smiling with the eyes. This makes us look much more welcoming to the audience. 

Practice makes perfect. Those of us new to Facebook Lives can rehearse by practicing with a small group of people we would be happy to get feedback from, or even by recording a live to be shared with ourselves only. 

Subscribe on YouTube

Guest Bio

Zach Hammer is the founder of Real Estate Growth Hackers. He is also the author of Why Your Website Annoys the Hell Out of Your Visitors. Zach is passionate about helping real estate professionals achieve their dreams by using his Local Celebrity Show model. 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

Facebook Live is a great tool for anyone in the real estate space to use, so to maximize our results, we have to make sure we’re using it the right way. What can we do to connect with our audiences better? How can we get more comfortable with Facebook Live when we’re new to the space? On this episode, co-founder of Real Estate Growth Hackers, Zach Hammer, returns to discuss the 3 ways to get better at Facebook Live today. 

Takeaways + Tactics 

Create the impression of looking into the audience’s eyes by speaking directly to the camera. This makes us more personable and helps the audience feel more connected to us. 

It’s not always easy to smile while talking, so practise smiling with the eyes. This makes us look much more welcoming to the audience. 

Practice makes perfect. Those of us new to Facebook Lives can rehearse by practicing with a small group of people we would be happy to get feedback from, or even by recording a live to be shared with ourselves only. 

Subscribe on YouTube

Guest Bio

Zach Hammer is the founder of Real Estate Growth Hackers. He is also the author of Why Your Website Annoys the Hell Out of Your Visitors. Zach is passionate about helping real estate professionals achieve their dreams by using his Local Celebrity Show model. 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

With so many people stuck at home at the moment, now is the perfect opportunity to double down on content creation. How do we continue to create content during this time if our strategy was highlighting local businesses? Are there any lessons we can take from this time and implement in the future? On this episode, Robert Ring, Mortgage Advisor at Cross Country Mortgage and co-host of Hops and Houses video series, shares how to keep creating content during COVID-19. 

Takeaways + Tactics 

It’s important we don’t bury our heads in the sand during the pandemic - if anything, now is the time to double down on our online presence.

Don’t stop reaching out to local businesses like restaurants. Even though people aren’t able to go out, a lot of restaurants are still doing takeout. Do a live video featuring the chef from a local restaurant to help boost the community and bring attention to places that are still open.

Learn from this experience. People tend to be more empathetic during times of crisis, but we shouldn’t be limited to that. Use this time to make a shift towards becoming more empathetic and helpful to the community. 

Subscribe on YouTube

Guest Bio

Robert Ring is a loan officer and mortgage advisor at Cross Country Mortgage. Since entering the business in 2013, Robert has gained a stellar reputation for his hard work and fierce dedication to helping clients achieve their dreams. Robert is also the co-host of the Hops and Houses video series on Facebook.

For more on Robert, head to:

Robertringteam.com

https://www.linkedin.com/in/robert-ring-68378256

https://www.facebook.com/hopsnhouses/videos/832759117126208/?__so__=permalink&__rv__=related_videos 

For a free once-off call with Greg, text him on 925 915 1978 

To contact Gene Volpe, head to genevolpe.com 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

With so many people stuck at home at the moment, now is the perfect opportunity to double down on content creation. How do we continue to create content during this time if our strategy was highlighting local businesses? Are there any lessons we can take from this time and implement in the future? On this episode, Robert Ring, Mortgage Advisor at Cross Country Mortgage and co-host of Hops and Houses video series, shares how to keep creating content during COVID-19. 

Takeaways + Tactics 

It’s important we don’t bury our heads in the sand during the pandemic - if anything, now is the time to double down on our online presence.

Don’t stop reaching out to local businesses like restaurants. Even though people aren’t able to go out, a lot of restaurants are still doing takeout. Do a live video featuring the chef from a local restaurant to help boost the community and bring attention to places that are still open.

Learn from this experience. People tend to be more empathetic during times of crisis, but we shouldn’t be limited to that. Use this time to make a shift towards becoming more empathetic and helpful to the community. 

Subscribe on YouTube

Guest Bio

Robert Ring is a loan officer and mortgage advisor at Cross Country Mortgage. Since entering the business in 2013, Robert has gained a stellar reputation for his hard work and fierce dedication to helping clients achieve their dreams. Robert is also the co-host of the Hops and Houses video series on Facebook.

For more on Robert, head to:

Robertringteam.com

https://www.linkedin.com/in/robert-ring-68378256

https://www.facebook.com/hopsnhouses/videos/832759117126208/?__so__=permalink&__rv__=related_videos 

For a free once-off call with Greg, text him on 925 915 1978 

To contact Gene Volpe, head to genevolpe.com 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals. 

Takeaways + Tactics 

All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties. 

People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties. 

Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point. 

Subscribe on YouTube

Guest Bio

Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business. 

To find out more about Michael, head to:
https://michaellafido.com/

Luxurylistingpodcast.com

facebook.com/luxurylistingspecialist 

https://www.linkedin.com/in/mikelafido

For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene Volpe, head to genevolpe.com

And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals. 

Takeaways + Tactics 

All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties. 

People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties. 

Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point. 

Subscribe on YouTube

Guest Bio

Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business. 

To find out more about Michael, head to:
https://michaellafido.com/

Luxurylistingpodcast.com

facebook.com/luxurylistingspecialist 

https://www.linkedin.com/in/mikelafido

For a free once-off call with Greg, text him on 925 915 1978 

To connect with Gene Volpe, head to genevolpe.com

And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers. 

Takeaways + Tactics 

There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.

People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.

Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly. 

Subscribe on YouTube

Guest Bio

Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take. 

To find out more about Jackie, head to

https://thejackiejackson.com/

For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739

You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com

And if you’d like to find out how to become Micro Famous, visit microfamousbook.com

Books mentioned on this episode:

Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543

One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers. 

Takeaways + Tactics 

There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.

People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.

Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly. 

Subscribe on YouTube

Guest Bio

Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take. 

To find out more about Jackie, head to

https://thejackiejackson.com/

For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739

You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com

And if you’d like to find out how to become Micro Famous, visit microfamousbook.com

Books mentioned on this episode:

Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543

All agents should be using video to connect with potential clients, and creating personalized, informative content for YouTube is the best place to start. How can we provide educational videos that resonate with our audience? What kind of content should we be sharing, and where can we find the right information to share? On this episode, podcast host, YouTube personality and real estate broker at eXp Realty, Jackson Wilkey, shares the three videos every agent should be creating. 

Takeaways + Tactics 

Use video to educate people on the cost of living in our city. Make this even more effective by sharing personal stories. For example, agents with kids can talk about the cost of daycare, or if we’re single, speak about the young professional scene.

Create a video listing the pros and cons of the cities we live in - and be honest. People want to know what they’re getting into when they move to a new city, so give a rounded view of what they should expect.

Use the Internet to find the top 5 neighborhoods in the city, and film a video exploring those spots. Do house tours, visit local businesses and speak about schools in the area. 

Subscribe on YouTube

Guest Bio

Jackson Wilkey is a real estate broker at eXp Realty and an agent at NextHome Realty Connection. He is also one of the YouTubers behind the Living in Portland Oregon channel, and a co-host of The YouTube Agents Podcast. Jackson is passionate about helping people adjust to life in Portland, as well as helping other agents grow their own YouTube following.

To find out more about Jackson, head to:

https://www.youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ/featured

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

Links mentioned on this episode:

Niche.com

Bestplaces.net

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

All agents should be using video to connect with potential clients, and creating personalized, informative content for YouTube is the best place to start. How can we provide educational videos that resonate with our audience? What kind of content should we be sharing, and where can we find the right information to share? On this episode, podcast host, YouTube personality and real estate broker at eXp Realty, Jackson Wilkey, shares the three videos every agent should be creating. 

Takeaways + Tactics 

Use video to educate people on the cost of living in our city. Make this even more effective by sharing personal stories. For example, agents with kids can talk about the cost of daycare, or if we’re single, speak about the young professional scene.

Create a video listing the pros and cons of the cities we live in - and be honest. People want to know what they’re getting into when they move to a new city, so give a rounded view of what they should expect.

Use the Internet to find the top 5 neighborhoods in the city, and film a video exploring those spots. Do house tours, visit local businesses and speak about schools in the area. 

Subscribe on YouTube

Guest Bio

Jackson Wilkey is a real estate broker at eXp Realty and an agent at NextHome Realty Connection. He is also one of the YouTubers behind the Living in Portland Oregon channel, and a co-host of The YouTube Agents Podcast. Jackson is passionate about helping people adjust to life in Portland, as well as helping other agents grow their own YouTube following.

To find out more about Jackson, head to:

https://www.youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ/featured

https://www.linkedin.com/in/jackson-wilkey-b78465133

https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

Links mentioned on this episode:

Niche.com

Bestplaces.net

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com