Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

By Greg McDaniel & Matt Johnson - Learn How To Blend High-Tech & High-Touch ReBusinessEntrepreneurshipMarketing
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast episodes

  • How to Become Top of Mind with Social Media w/David Greenspan

    With so many people using social media at the moment, there has never been a better time to put ourselves out there and make a name for ourselves. Use this time to get in front of as many people as possible.

     

    How can we get started with documenting our lives and do people even want to see what we’re doing throughout the day? Is there a ‘right’ approach to social media if we want to see results?

     

    The reality is, people are looking for an escape now and by merely sharing even our imperfect moments, we can connect with people in our markets and build lasting relationships.

     

    On this episode, Founder and CEO of MindShare101 Inc., David Greenspan shares how to become top of mind with the people in our markets using social media. 



    Three Things You’ll Learn in This Episode 

    • Use Stories to get in front of people. A lot of us are nervous about posting videos of ourselves, so using a platform where we can share unpolished, authentic moments is a great way to get started.
    • Stop worrying about the ‘right’ time to post - just start posting. Once we’ve established a routine and a following, our audiences will tell us when they want us to share content. 
    • Tag people in content. The quickest way to start engagement and build a following is by tagging other people - they’ll see our posts and will reciprocate. 

     

     

    Resources + Links

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    David Greenspan is the Co-Founder and VP of KiTS Keep-in-Touch Systems and the Founder and CEO of MindShare101. With over 15 years of experience in the real estate space, David has extensive experience helping Realtors with their marketing needs. David is passionate about helping Realtors build MindShare to create a top of mind intuitive instinctive reaction. 

     

    To find out more about David, head to:

    Mindshare101.com

    You can also find him on Facebook: MindShare101

    And follow him on Instagram: @DavidGreenspan101 

    56 min
  • How to Become Top of Mind with Social Media w/David Greenspan

    With so many people using social media at the moment, there has never been a better time to put ourselves out there and make a name for ourselves. Use this time to get in front of as many people as possible.

     

    How can we get started with documenting our lives and do people even want to see what we’re doing throughout the day? Is there a ‘right’ approach to social media if we want to see results?

     

    The reality is, people are looking for an escape now and by merely sharing even our imperfect moments, we can connect with people in our markets and build lasting relationships.

     

    On this episode, Founder and CEO of MindShare101 Inc., David Greenspan shares how to become top of mind with the people in our markets using social media. 



    Three Things You’ll Learn in This Episode 

    • Use Stories to get in front of people. A lot of us are nervous about posting videos of ourselves, so using a platform where we can share unpolished, authentic moments is a great way to get started.
    • Stop worrying about the ‘right’ time to post - just start posting. Once we’ve established a routine and a following, our audiences will tell us when they want us to share content. 
    • Tag people in content. The quickest way to start engagement and build a following is by tagging other people - they’ll see our posts and will reciprocate. 

     

     

    Resources + Links

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    David Greenspan is the Co-Founder and VP of KiTS Keep-in-Touch Systems and the Founder and CEO of MindShare101. With over 15 years of experience in the real estate space, David has extensive experience helping Realtors with their marketing needs. David is passionate about helping Realtors build MindShare to create a top of mind intuitive instinctive reaction. 

     

    To find out more about David, head to:

    Mindshare101.com

    You can also find him on Facebook: MindShare101

    And follow him on Instagram: @DavidGreenspan101 

    56 min
  • Tuesday Tactical: The 3 Top YouTube Hacks To Rank Your Videos w/Jackson Wilkey

    Using YouTube to generate leads is a great business strategy, but a lot of agents don’t know where to get started with creating content, let alone take advantage of all the platform has to offer. 

     

    If we want our videos to bring us business, we have to ensure they’re being seen, and the best way to do that is by having our videos ranked. 

     

    How can we get our Youtube videos ranked? Are there any simple hacks we can use to make a name for ourselves on the platform? YouTube certainly puts a lot of hurdles out for content creators, so we have to ensure we’re using it the right way if we want to optimize our content.

    On this episode, CEO of the YouTube Agents, Jackson Wilkey, returns to share the three top Youtube hacks to rank our videos. 

     

    Three Things You’ll Learn in This Episode 

     

    • How to find out what people are searching online and using those searches to ensure we create the content people are looking for.
    • Why consistency means everything. If we want guaranteed success, we have to post our content at least once a week, every week, at the same time.
    • How to use tools like TubeBuddy to ensure we have the best title for our videos. 

     

     

    Resources + Links

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    Jackson Wilkey is the CEO of the YouTube Agents. Jackson eats, sleeps and breathes YouTube, and is passionate about helping others take advantage of the platform for their businesses. He is also a Real Estate Broker at eXp Realty, podcast host and YouTube personality. 

     

    To find out more about Jackson, head to:

    https://www.youtube.com/watch?v=joR5LfKSJUg

    https://www.youtube.com/watch?v=XYun9pxI_Os

    https://www.linkedin.com/in/jackson-wilkey-b78465133

    https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

     

    Links mentioned on this episode:

    https://www.tubebuddy.com/

    https://keywordseverywhere.com/?gclid=Cj0KCQjwhtT1BRCiARIsAGlY51L_LVQF7LWJV7XBRgmychLl3lU47FGDXjeqorS5WtxcqpdROayqNcMaAsNFEALw_wcB

    http://theyoutubeagent.com/

     

    For a free once-off call with Greg, text him on 925 915 1978 

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    33 min
  • Tuesday Tactical: The 3 Top YouTube Hacks To Rank Your Videos w/Jackson Wilkey

    Using YouTube to generate leads is a great business strategy, but a lot of agents don’t know where to get started with creating content, let alone take advantage of all the platform has to offer. 

     

    If we want our videos to bring us business, we have to ensure they’re being seen, and the best way to do that is by having our videos ranked. 

     

    How can we get our Youtube videos ranked? Are there any simple hacks we can use to make a name for ourselves on the platform? YouTube certainly puts a lot of hurdles out for content creators, so we have to ensure we’re using it the right way if we want to optimize our content.

    On this episode, CEO of the YouTube Agents, Jackson Wilkey, returns to share the three top Youtube hacks to rank our videos. 

     

    Three Things You’ll Learn in This Episode 

     

    • How to find out what people are searching online and using those searches to ensure we create the content people are looking for.
    • Why consistency means everything. If we want guaranteed success, we have to post our content at least once a week, every week, at the same time.
    • How to use tools like TubeBuddy to ensure we have the best title for our videos. 

     

     

    Resources + Links

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    Jackson Wilkey is the CEO of the YouTube Agents. Jackson eats, sleeps and breathes YouTube, and is passionate about helping others take advantage of the platform for their businesses. He is also a Real Estate Broker at eXp Realty, podcast host and YouTube personality. 

     

    To find out more about Jackson, head to:

    https://www.youtube.com/watch?v=joR5LfKSJUg

    https://www.youtube.com/watch?v=XYun9pxI_Os

    https://www.linkedin.com/in/jackson-wilkey-b78465133

    https://tunein.com/podcasts/Business--Economics-Podcasts/The-YouTube-Agents-p1286333/?topicId=141139862

     

    Links mentioned on this episode:

    https://www.tubebuddy.com/

    https://keywordseverywhere.com/?gclid=Cj0KCQjwhtT1BRCiARIsAGlY51L_LVQF7LWJV7XBRgmychLl3lU47FGDXjeqorS5WtxcqpdROayqNcMaAsNFEALw_wcB

    http://theyoutubeagent.com/

     

    For a free once-off call with Greg, text him on 925 915 1978 

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    33 min
  • How to Overcome Distractions w/Byron Van Arsdale

    In a world filled with so many notifications from multiple devices, it’s extremely easy to get distracted, but if we double down on our focus, we can maximize our productivity. How can we take control of our days and minimize distractions? Why is it so important to shift our mindset away from negativity and self-limiting beliefs? On this episode, COO and Head Coach at RealEstateCoach.com, Byron Van Arsdale, shares how to overcome distractions and maximize our results. 

     

    Takeaways + Tactics 

     

    Come at goals from a mindset of control. When we go into tasks believing we have full control of the situation and our focus levels, our chances of success skyrocket.

     

    When aiming to take up something new, whether that be exercise or a new skill, start by doing one. By simply committing to one action, we get one step closer to reaching our goals, and it’s easier to take the second or third step. 

     

    We all have to eliminate the words ‘can’t’ or ‘won’t’ from our vocabularies and replace them with ‘I’m in the process of...’. Stop being the victim, start being the victor!

     

     

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    Byron Van Arsdale is the Chief Operating Owner and Head Coach at RealEstateCoach.com. A former broker-owner, communication specialist and Master Certified Coach, Byron has been coaching real estate and business professionals to success since 1991. Byron is also an internationally recognized speaker, creator of 6 Audio CD training programs and the author of No More Lame Conference Calls. 

     

    To find out more about Byron, head to:
    Realestatecoach.com

    https://www.amazon.com/More-Lame-Conference-Calls-Principles-ebook/dp/B005EGICSW 

    You can also email him on [email protected]

    And text him on  512 426 7095




    If you’d like to contact Greg, text him on 925 915 1978 

    And to get in touch with Gene, head to genevolpe.com

    1 hr 3 min
  • How to Overcome Distractions w/Byron Van Arsdale

    In a world filled with so many notifications from multiple devices, it’s extremely easy to get distracted, but if we double down on our focus, we can maximize our productivity. How can we take control of our days and minimize distractions? Why is it so important to shift our mindset away from negativity and self-limiting beliefs? On this episode, COO and Head Coach at RealEstateCoach.com, Byron Van Arsdale, shares how to overcome distractions and maximize our results. 

     

    Takeaways + Tactics 

     

    Come at goals from a mindset of control. When we go into tasks believing we have full control of the situation and our focus levels, our chances of success skyrocket.

     

    When aiming to take up something new, whether that be exercise or a new skill, start by doing one. By simply committing to one action, we get one step closer to reaching our goals, and it’s easier to take the second or third step. 

     

    We all have to eliminate the words ‘can’t’ or ‘won’t’ from our vocabularies and replace them with ‘I’m in the process of...’. Stop being the victim, start being the victor!

     

     

     

    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

     

    Subscribe on YouTube

     

    Guest Bio

    Byron Van Arsdale is the Chief Operating Owner and Head Coach at RealEstateCoach.com. A former broker-owner, communication specialist and Master Certified Coach, Byron has been coaching real estate and business professionals to success since 1991. Byron is also an internationally recognized speaker, creator of 6 Audio CD training programs and the author of No More Lame Conference Calls. 

     

    To find out more about Byron, head to:
    Realestatecoach.com

    https://www.amazon.com/More-Lame-Conference-Calls-Principles-ebook/dp/B005EGICSW 

    You can also email him on [email protected]

    And text him on  512 426 7095




    If you’d like to contact Greg, text him on 925 915 1978 

    And to get in touch with Gene, head to genevolpe.com

    1 hr 3 min
  • Tuesday Tactical: 3 Ways to Send More Effective Emails to Your Database w/Zach Hammer

    Staying in front of and in touch with our databases is vital to our survival in this business. We need to make sure our outbound communication is effective. It is important that we create engaging content which drives value to the audience. 

     

    How can we ensure our database stays engaged with our content? 

     

    Is there a way to keep offering people value even when they aren’t in the market to buy or sell? 

     

    On this episode, Founder of Real Estate Growth Hackers and the Local Celebrity Show system, Zach Hammer, returns to share how to communicate more effectively. 

     

    Takeaways + Tactics 

     

    When we have a ton of value to offer, it’s easy to want to send it all out, but to get a great response rate, we need to dangle the carrot. 

     

    When we have a low response rate, some email service providers will proactively hide our emails, even from those who do engage with us. 

     

    Offer content relevant to everyone in the database, including those not looking for a transaction now. 

     

    Subscribe on YouTube

     

    Guest Bio

     

    Zach Hammer is the Founder of Real Estate Growth Hackers and the ‘Local Celebrity Show’ system. After years in the industry, Zach noticed that more leads don’t automatically mean more business- and for real estate professionals to convert more leads, they needed to become local celebrities. Today, he is passionate about helping real estate professionals boost their business using expert marketing systems. 

     

    To find out more about Zach, head to: http://zachhammer.me/#about

    localcelebrityshow.com 

    realestategrowthhackers.com 

     

    For a free once-off call with Greg, text him on 925 915 1978 

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    15 min
  • Tuesday Tactical: 3 Ways to Send More Effective Emails to Your Database w/Zach Hammer

    Staying in front of and in touch with our databases is vital to our survival in this business. We need to make sure our outbound communication is effective. It is important that we create engaging content which drives value to the audience. 

     

    How can we ensure our database stays engaged with our content? 

     

    Is there a way to keep offering people value even when they aren’t in the market to buy or sell? 

     

    On this episode, Founder of Real Estate Growth Hackers and the Local Celebrity Show system, Zach Hammer, returns to share how to communicate more effectively. 

     

    Takeaways + Tactics 

     

    When we have a ton of value to offer, it’s easy to want to send it all out, but to get a great response rate, we need to dangle the carrot. 

     

    When we have a low response rate, some email service providers will proactively hide our emails, even from those who do engage with us. 

     

    Offer content relevant to everyone in the database, including those not looking for a transaction now. 

     

    Subscribe on YouTube

     

    Guest Bio

     

    Zach Hammer is the Founder of Real Estate Growth Hackers and the ‘Local Celebrity Show’ system. After years in the industry, Zach noticed that more leads don’t automatically mean more business- and for real estate professionals to convert more leads, they needed to become local celebrities. Today, he is passionate about helping real estate professionals boost their business using expert marketing systems. 

     

    To find out more about Zach, head to: http://zachhammer.me/#about

    localcelebrityshow.com 

    realestategrowthhackers.com 

     

    For a free once-off call with Greg, text him on 925 915 1978 

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    15 min
  • Jeff Latham on Mindset and Stepping Up in Leadership

    As business owners and real estate professionals, we have the skills to help others during this trying time, but we have to be willing to step up and be leaders. How can we help people during this crisis? What can we do to avoid overextending ourselves? On this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how to be leaders in our present reality. 

     

    Takeaways + Tactics 

    There are still people looking to buy or sell properties now. As real estate professionals, we have to take the lead and help them navigate the transaction process during the chaos. 

     

    Now is not the time to overextend ourselves. Clear the calendar of all non-essentials so we can focus on the most important parts of our businesses. 

     

    It’s vital we all recognize that our capacities are diminished at the moment. We all have the thought of the current crisis in the back of our minds right now, so instead of trying to continue with business-as-usual, acknowledge that we’re going through a tough time.

     

    Subscribe on YouTube

     

    Guest Bio

    Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies. 

     

    To find out more about Jeff, head to 

    www.lathamrealtyunlimited.com

    You can also message him directly on Facebook messenger: https://www.facebook.com/people/Jeff-Latham/1013268421

     

    Resources mentioned on this episode:

    ‘Out of Shadows’ .

     

    For a free once-off call with Greg, text him on 925 915 1978 

    To connect with Gene, visit GeneVolpe.com

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    49 min
  • Jeff Latham on Mindset and Stepping Up in Leadership

    As business owners and real estate professionals, we have the skills to help others during this trying time, but we have to be willing to step up and be leaders. How can we help people during this crisis? What can we do to avoid overextending ourselves? On this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how to be leaders in our present reality. 

     

    Takeaways + Tactics 

    There are still people looking to buy or sell properties now. As real estate professionals, we have to take the lead and help them navigate the transaction process during the chaos. 

     

    Now is not the time to overextend ourselves. Clear the calendar of all non-essentials so we can focus on the most important parts of our businesses. 

     

    It’s vital we all recognize that our capacities are diminished at the moment. We all have the thought of the current crisis in the back of our minds right now, so instead of trying to continue with business-as-usual, acknowledge that we’re going through a tough time.

     

    Subscribe on YouTube

     

    Guest Bio

    Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies. 

     

    To find out more about Jeff, head to 

    www.lathamrealtyunlimited.com

    You can also message him directly on Facebook messenger: https://www.facebook.com/people/Jeff-Latham/1013268421

     

    Resources mentioned on this episode:

    ‘Out of Shadows’ .

     

    For a free once-off call with Greg, text him on 925 915 1978 

    To connect with Gene, visit GeneVolpe.com

    And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

    49 min

About Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

From the publisher's feed

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.