Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

In light of current events, the ground has shifted in the markets and no one quite knows what could happen when the dust settles. In the meantime, the best thing we can do is prepare. Can we be optimistic about the future? Should we be playing it safe or planning big moves for the near future? On this episode, CEO and Founder of 1 Life Fully Lived and Co-Founder of Gobundance, Tim Rhode, shares how to surf the big waves of market shifts. 

 

Takeaways + Tactics 

Prepare for the worst case scenario, and aim to make the best of it. Now is the time to know our cash position and have an idea of what all our assets are, in case we need to sell them.

 

Now is not the time to try new things. We have to hone in on the things we’re comfortable with and know we’re great at.

 

Use this time to research and plan for the next steps we’re going to take when the time is right. Remember, these steps should be well thought-out; there is no need to rush them and risk making a mess. 

 

Guest Bio

Tim Rhode is the Founder and CEO of 1 Life Fully Lived, a non-profit organization dedicated to helping the next generation become self-sufficient. He is also the Co-Founder of Gobundance, a tribe for wealthy, generous men who choose to lead epic lives. Tim is passionate about helping others grow and create the lives of their dreams.

 

To find out more about Tim, head to:

https://www.gobundance.com/

https://1lifefullylived.org/

https://www.facebook.com/1lifefullylived/

Books mentioned on this episode:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Updated, Subsequent Edition, Kindle Edition by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?dchild=1&keywords=the+e+myth&qid=1586261164&s=digital-text&sr=1-1

Tribe of Millionaires: What if One Choice Could Change Everything by David Osborne, Pat Hiban Mike McCarthy, and Tim Rhode https://www.amazon.com/Tribe-Millionaires-choice-change-everything-ebook/dp/B07VJLCRCB

1Life Roadmap Journal: The Basic Inner Coding Needed to Dream, Plan and LIVE Your Best Life by Tim Rhode https://www.amazon.com/1Life-Roadmap-Journal-Coding-Needed/dp/1096415348 Man's Search For Meaning: The classic tribute to hope from the Holocaust  by Victor E. Frankl https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI/ref=sr_1_1?crid=M92QCQ0PV2PN&dchild=1&keywords=mans+search+for+meaning&qid=1586261267&s=digital-text&sprefix=mans+search+for+me%2Cdigital-text%2C437&sr=1-1 The Richest Man in Babylon by George S. Clason https://www.amazon.com/Richest-Man-Babylon-George-Clason-ebook/dp/B07H7HN6DN/ref=sr_1_1?crid=2OOGCWII6KOR1&dchild=1&keywords=the+richest+man+in+babylon&qid=1586261369&s=digital-text&sprefix=the+richest+man+in+bab%2Cdigital-text%2C436&sr=1-1

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com

In light of current events, the ground has shifted in the markets and no one quite knows what could happen when the dust settles. In the meantime, the best thing we can do is prepare. Can we be optimistic about the future? Should we be playing it safe or planning big moves for the near future? On this episode, CEO and Founder of 1 Life Fully Lived and Co-Founder of Gobundance, Tim Rhode, shares how to surf the big waves of market shifts. 

 

Takeaways + Tactics 

Prepare for the worst case scenario, and aim to make the best of it. Now is the time to know our cash position and have an idea of what all our assets are, in case we need to sell them.

 

Now is not the time to try new things. We have to hone in on the things we’re comfortable with and know we’re great at.

 

Use this time to research and plan for the next steps we’re going to take when the time is right. Remember, these steps should be well thought-out; there is no need to rush them and risk making a mess. 

 

Guest Bio

Tim Rhode is the Founder and CEO of 1 Life Fully Lived, a non-profit organization dedicated to helping the next generation become self-sufficient. He is also the Co-Founder of Gobundance, a tribe for wealthy, generous men who choose to lead epic lives. Tim is passionate about helping others grow and create the lives of their dreams.

 

To find out more about Tim, head to:

https://www.gobundance.com/

https://1lifefullylived.org/

https://www.facebook.com/1lifefullylived/

Books mentioned on this episode:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Updated, Subsequent Edition, Kindle Edition by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK/ref=sr_1_1?dchild=1&keywords=the+e+myth&qid=1586261164&s=digital-text&sr=1-1

Tribe of Millionaires: What if One Choice Could Change Everything by David Osborne, Pat Hiban Mike McCarthy, and Tim Rhode https://www.amazon.com/Tribe-Millionaires-choice-change-everything-ebook/dp/B07VJLCRCB

1Life Roadmap Journal: The Basic Inner Coding Needed to Dream, Plan and LIVE Your Best Life by Tim Rhode https://www.amazon.com/1Life-Roadmap-Journal-Coding-Needed/dp/1096415348 Man's Search For Meaning: The classic tribute to hope from the Holocaust  by Victor E. Frankl https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI/ref=sr_1_1?crid=M92QCQ0PV2PN&dchild=1&keywords=mans+search+for+meaning&qid=1586261267&s=digital-text&sprefix=mans+search+for+me%2Cdigital-text%2C437&sr=1-1 The Richest Man in Babylon by George S. Clason https://www.amazon.com/Richest-Man-Babylon-George-Clason-ebook/dp/B07H7HN6DN/ref=sr_1_1?crid=2OOGCWII6KOR1&dchild=1&keywords=the+richest+man+in+babylon&qid=1586261369&s=digital-text&sprefix=the+richest+man+in+bab%2Cdigital-text%2C436&sr=1-1

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com

As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style. 

 

Takeaways + Tactics 

Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.

 

Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.

 

Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

As real estate professionals, talking about the industry on Facebook Live videos is second nature, but it does exclude people who aren’t currently looking to buy or sell a property. How can we create content that keeps people interested, even after a transaction has gone through? Can we offer content that interests buyers, sellers and everyone in between? On this episode, author and founder of Real Estate Growth Hackers, Zach Hammer shares the 3 Topics for Facebook Live Videos that never go out of style. 

 

Takeaways + Tactics 

Create lifestyle videos. Once someone has bought a home, they need to know how to maintain the property and live in it. Create content that fills this need.

 

Speak about the community. Talk about local restaurants and activities. People new to the area (or considering buying there) will appreciate a guide, and locals will know we share common interests.

 

Talk about trends. Whether our audience is looking for a transaction or not, everyone enjoys knowing what’s popular with others.

 

Subscribe on YouTube

 

Guest Bio

Zach Hammer is the author of Why Your Website Annoys the Hell Out of Your Visitors and the founder of Real Estate Growth Hackers. Zach believes that to get the best results, business owners and real estate professionals need to become local celebrities. He is passionate about helping people achieve their dreams through business and marketing systems. 

 

To find out more about Zach, head to: http://zachhammer.me/#about

localcelebrityshow.com 

realestategrowthhackers.com 

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020. 

 

Takeaways + Tactics 

Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms. 

 

Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.

 

There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park. 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.

 

To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook. 

 

Links mentioned on this episode:

Videochirp.com

The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020. 

 

Takeaways + Tactics 

Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms. 

 

Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.

 

There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park. 

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.

 

To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com

For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook. 

 

Links mentioned on this episode:

Videochirp.com

We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it. 

 

Takeaways + Tactics 

Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future. 

 

While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.

 

Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs. 

 

To find out more about Michael, head to

facebook.com/groups/clubwealth

Clubwealth.com

 

Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources

And for a 30 Free Trial of Listings to Leads, head to clubwealth.com/l2l

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and microfamousbook.com

To get in touch with Gene, visit GeneVolpe.com or follow #ChallengeToLead on Facebook

 

Books Mentioned on this episode:

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong https://www.amazon.com/Be-Solution-Entrepreneurs-Conscious-Capitalists/dp/0470450037

We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it. 

 

Takeaways + Tactics 

Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future. 

 

While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.

 

Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.

 

Resources + Links

 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

 

Subscribe on YouTube

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs. 

 

To find out more about Michael, head to

facebook.com/groups/clubwealth

Clubwealth.com

 

Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources

And for a 30 Free Trial of Listings to Leads, head to clubwealth.com/l2l

 

For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and microfamousbook.com

To get in touch with Gene, visit GeneVolpe.com or follow #ChallengeToLead on Facebook

 

Books Mentioned on this episode:

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong https://www.amazon.com/Be-Solution-Entrepreneurs-Conscious-Capitalists/dp/0470450037

To see great results in real estate both now and in the future, team owners need to start embracing digital technologies. Will there ever be an ‘Uber’ of real estate? What does the future of our industry look like and how can we start offering it to our clients today? On this episode, owner of kwELITE, Jeff Cohn, shares what we can expect to see in real estate in the future. 

 

Takeaways + Tactics 

Stop looking to create the Uber of real estate. Buying and selling properties is an involved process, so instead of looking to simplify it, Uber-style, we should be finding ways to offer our clients amazing, innovative experiences. 

 

Offer higher quality images. The client of the future wants to see every part of a property virtually, so postcard-sized images aren’t going to cut it anymore.

 

Create a virtual reality experience. By providing our clients with an opportunity to tour a home no matter where they are, we can offer convenience and value like no other.

To see great results in real estate both now and in the future, team owners need to start embracing digital technologies. Will there ever be an ‘Uber’ of real estate? What does the future of our industry look like and how can we start offering it to our clients today? On this episode, owner of kwELITE, Jeff Cohn, shares what we can expect to see in real estate in the future. 

 

Takeaways + Tactics 

Stop looking to create the Uber of real estate. Buying and selling properties is an involved process, so instead of looking to simplify it, Uber-style, we should be finding ways to offer our clients amazing, innovative experiences. 

 

Offer higher quality images. The client of the future wants to see every part of a property virtually, so postcard-sized images aren’t going to cut it anymore.

 

Create a virtual reality experience. By providing our clients with an opportunity to tour a home no matter where they are, we can offer convenience and value like no other.