Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The entire job of being a real estate agent is one thing, and one thing only. It’s being in front of people that want to buy or sell or know someone that wants to. This is what you should focus on, and it’s powerful to put your skin in the game and commit to the process. When it comes to getting referrals learn to be specific about what you’re looking for, and be bold when you ask. You will be surprised by how much business you can generate this way.

People don’t like prospecting because it exposes them to rejection, but if you work the system, it will produce results for you. Using a quicker script will help you escape the market’s short attention span, and if every part of the script has weight, it will be more effective. Think of yourself as an internet pop-up, you have about 10 seconds to capture attention and you have to grab the prospect with a strong headline and offer.

When people think real estate advertising, they often think of going hyper local. What strategy helps you gain global social proof and followers? What is the benefit of this tactic? Why is Facebook Live more powerful that YouTube? On this episode, Nick Sakkis talks about the incredible strategy that helps you get thousands of likes in just 4 days!

All marketing and sales is is conversations that lead to relationships. If you are honest, transparent, genuine and authentic, you will get through the clutter and people will connect with you. Demonstrating your expertise shows your credibility and also boosts your confidence in building a database. You have to have enough outbound conversations with new people to build those relationships by providing value. It’s also important to tie your goals to numbers so you can commit to them.

A lot of people go into every day without a plan, and it gets in the way of them taking action and following through on their goals. Why is it so important to have a direct purpose and numbers weaved into your goals? Why are agents failing to convert their conversations with clients? How does mirroring a person’s communication style make you a better communicator. On this episode of Real Estate Uncensored we answer these questions.

There are many ways entrepreneurs get in the way of their own growth. First, they try to hire people on a system they don’t fully understand yet. They also think of getting one more client instead of taking the time to build a system to attract multiple clients. It’s also very common to think you can’t be successful in a small market, and these are all barriers to your own growth. If you have the mentality of category design, you can build a legendary business and dominate even a small market.

The things that really matter and propel us forward are mindset, discipline and habits. Implementing those things everyday is harder, and that’s why we have to follow them closely. It’s so necessary to raise the psychological necessity behind your goals so that you won’t break the promises you make to yourself. This will allow you break down your goals into strategic milestones, which will bring intention to every single day of your life.

Now more than ever, it is very apparent that being in the places your customers are, letting them know what you’re doing, and how the business works is so crucial. Nobody wants someone who hides behind a business card, so take the mask off and show that you’re a real person. There are so many tools you can leverage to provide value to your audience. Whether it’s Instagram or Facebook, if you can find your audience there - you will create business for the long-term.

You can not push a seller out of a house but you can draw them out. You do however, have to work with someone who has a want, need and desire to make a move or buy a piece of property. If a lead is lukewarm, it’s so much better to find someone who is ready to make a move. Rather than stock up on a whole lot of lukewarm leads, find the people that are most likely to become actual business. You have to have the ability to identify the right people and zoom in on the ones that need your service right now.

Your clients are looking for someone who is confident and assured to walk them through the process of buying or selling. They want someone who can actually support them when it comes to going forward into the negotiation phase. That’s why it’s so crucial to reflect confidence and experience in your communication. Use marketing to build your credibility and provide the social proof that immediately gets rid of their doubts.