Real Gen Podcast - How To Generate Leads For Your Real Estate Business

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate Are you using Facebook marketing for real estate, but not seeing results? Or, maybe you haven’t even started doing anything at all on Facebook. I hope that these strategies I share on this episode of the Real Gen Podcast change your mind! I am a continuing education instructor for real estate agents in the state of Utah. In almost EVERY class I teach, almost everyone in the room has a Facebook account, most have set up a business page, about half the group actively posts something […]

Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust.  Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time.  This campaign strategy allows you to put both of these concepts to work for you. It is […]

Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a course. As always, the reason they […]

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage Would you like to learn how to create a top recruiting real estate brokerage? This episode of the Real Gen Podcast will show you how to accomplish this goal. Normally, these episodes are dedicated to helping Realtors grow their business through marketing and lead generation strategies. However, in this episode, I am going to show how a real estate brokerage can gain a competitive advantage in their efforts to recruit and keep top real estate talent. I recently read a blog post that stated the […]

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year   Here’s a question about your business you may have never considered before: Do you have a real estate marketing blueprint for your business? I would bet that in almost all cases, the answer is no. You are going to do some cold calling, or door knocking, or hold some open houses to generate business. However, there is nothing that says how much of something you need to do and what the results will be. Why does it matter? Think of a builder…would they EVER build […]

Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus There are three reasons you need to generate your own leads… Here’s why this is so important… I talk to a lot of agents and their business is up over what it was last year. As a result, they think they are doing really well. They are doing well, but there is something that they are missing and overlooking. You can tell what it is from this question: “Are you busy because your marketing is doing well (people responding to your marketing), or […]

Real Gen 031 – Open House Strategies That Draw A Crowd Are you tired of your open house not drawing the crowd that you desire? Do you find yourself frustrated that you are sitting in a home waiting and hoping that people will show up? If so, then this episode of the Real Gen Podcast will be a lifesaver for you. When I first started as a real estate agent, I would hold an open house and a GREAT open house would be 2-3 visitors during the open house. The majority of them that I did would have only one […]

Real Gen 030 – 7 Tips to Writing Emails That Generate A Response Are you tired of writing emails that don’t generate a response? Do you feel like you aren’t accomplishing what you desire with your writing? Then this podcast episode is just what you need to make writing emails that generate a response so much easier on yourself. There are simple principles that you can incorporate into your writing that will generate more response from your people. Chances are, you have never been taught how to write a compelling email…until now. Since email is a tool that you are […]

Real Gen 029 – The Secret Of More Transactions Is In The Follow-Up   What is it that separates top producers from the other agents out there? One of their secrets lies in their follow-up process. Top producers are strategic in their approach and they have as much of it systematized as possible. The are great at taking people all the way through their sales pipeline. So, how do you set this up? In this episode, we are going to share one way that you can be really effective with your follow up process. It has a lot to do […]

Real Gen 028 – 5 Simple Strategies To Differentiate Your Business How do you create that opportunity to at least tell people what you are all about? It all depends on how that conversation with people starts. If your introduction to someone is simply, “I am a Realtor”, you lose the opportunity to get a new prospect. Why? Because that person knows other real estate agents and they immediately perceive that you are the same as everyone else. Why should they do business with you? Well, that is why it is critical to have a strategy to differentiate yourself from […]