Real Leaders Shaping Real Estate

Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and our unique voices to create purpose-driven business solutions, while being a positive force for change.

With a lifetime of experience on the client side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points both agencies and brands face, and that all actionable solutions must have a heartbeat and a conscience to truly make a difference.

He’s now stepped out from established leadership roles in previous companies to infuse his entrepreneurial spirit into his clients, while helping challenger brands compete against legacy brands as well as market leaders.

A leading business executive across industries, Brad has a diverse track record of success leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed.

Previously, he served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.

Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, and was extended a fellowship by Thunderbird Graduate School of Management. He also attended executive education courses at Harvard Business School. Brad served as an advisor on the Pamplin School of Business at Virginia Tech for nearly a decade. He has also been involved in a significant number of community roles in Arizona, including Greater Phoenix Leadership (GPL) and the Greater Phoenix Economic Council (GPEC), as well as industry association boards (GMA, CHPA, CPC)

Vince Moffitt is the owner and CEO of Basin Home Health and Hospice, Basin Coordinated Health Care, Partners Assisted Living Services (PALS), and Arroyo Rescue and Recreational Training Inc. Vince is from Farmington, New Mexico, and is a board member of the Farmington Chamber of Commerce, Basin Good Neighbor Foundation, San Juan United Way and the New Mexico Association of Home and Hospice Care. He is a Farmington Native and has raised his three children, Natasha, Sheala, and Asa, in this beautiful community.

Brian Will is a Serial Entrepreneur, a Two-time Wall Street Journal Best Selling Author, and an industry-leading Business and Sales Management Consultant.

Brian has created or co-created seven successful companies in four different industries during his career. These companies were worth over half a billion dollars at their peak. He has also done multiple turnaround projects for companies from startups to Fortune 500, and helped those organizations drive billions of dollars in sales. His multifaceted background allows him to understand and teach agile processes and principles and articulate their implications from multiple perspectives, from the development team to the executive board.

Today, Brian owns a growing chain of restaurants in the Atlanta area and a residential and commercial Real Estate business in Georgia and Florida. He also serves on the city council in his hometown of Alpharetta, Georgia.

John Case is the Chief Executive Officer of Acumatica.

John brings nearly three decades of industry leadership in cloud services, software product management, marketing, partner sales, digital promotion, and brand development to his role as CEO of Acumatica. Before joining Acumatica, John served as president and CEO of Unify Square, a leading provider of operations and performance management software and cloud-managed services. He also spent 16 years at Microsoft in a variety of executive-level positions, including corporate vice president of Office and Office 365, where he spurred the digital transformation of Microsoft’s most successful cloud business; and vice president of the worldwide OEM division in marketing and sales, where he jointly oversaw the global distribution and reseller channels for Microsoft.

Adam Spiegel serves as the Chief Executive Officer of NorthStar. In this role, Mr. Spiegel oversees all aspects of growing NorthStar’s anesthesia care platform and leads the company in its commitment to delivering solutions for the hospitals and surgery centers NorthStar serves.

Mr. Spiegel brings more than 20 years of business development and operations experience within the healthcare industry. Prior to joining NorthStar, he served as Executive Vice President of Provider Growth at Optum, a subsidiary of UnitedHealth Group. Before his time at Optum, Mr. Spiegel spent more than 15 years at The Advisory Board Company, where he served in a number of different capacities, primarily focusing on general management, new product launches, and go-to-market strategies. Upon joining Optum following its merger with The Advisory Board in 2017, Mr. Spiegel successfully integrated the two companies’ sales and renewal organizations and managed all sales and renewals of Optum products.

Mr. Spiegel earned a Bachelor of Arts degree from Yale University and his Masters in Business Administration from the Wharton School of Business. He has more than 20 years of business development and operations experience within the healthcare industry.

Michelle “Shelly” R. Swanback serves as President of the Company and chief executive officer of TTEC Engage. She joined the Company in May 2022 as the chief executive officer of TTEC Engage and was named President for TTEC Holdings, Inc. in November 2022. With a proven track record driving growth in the digital environment, Shelly is both a market maker and a strong cultural leader with over 30 years of experience in digital transformation, strategic consulting, technology, services, analytics and M&A.

Prior to TTEC, Ms. Swanback lead Accenture Digital, building it into a global transformation powerhouse with more than $20 billion in annual revenue. As President of Product and Platform at Western Union (WU), she led the company’s digital transformation journey, evolved the business model to a customer-centric platform and doubled the WU digital business to $1 billion.

Shelly is currently a board member of Willis Towers Watson (NASDAQ:WTW). Ms. Swanback holds bachelor’s degrees in Finance and Computer Information Systems from Colorado State University.

Jeff Oravitz is the Chief Executive Officer of Arsenal Capital Partners’ coatings platform, Seal For Life Industries, where he also serves on the platform’s Board of Directors.  He formerly was the Vice President of PPG Coatings Services and the President of MetoKote Corporation, based in Lima, OH, from July 2016 to March 2019.  He previously served as President and Chief Executive Officer and Board of Directors member of MetoKote from December 2011 through June of 2016, when he lead the process to sell the company to PPG Industries.  He joined MetoKote in 2005, when he was named Vice President, North American In-Plant Businesses.  

Prior to his tenure at MetoKote, Jeff enjoyed a twenty-year career with PPG Industries, Inc., where he served in a variety of technical, commercial, and management roles with increasing responsibility in a number of the company’s coatings businesses, including Automotive OEM, Automotive Refinish, General Industrial, and Packaging Coatings.

Jeff is a native of Pittsburgh, PA, and has received a Bachelor’s of Science degree in Chemistry and an MBA, both with honors from the University of Pittsburgh.

He is a 2010 recipient of the prestigious Brewer Award from the Electrocoat Association, where he formerly served as Vice President and as a member of the Board of Directors.  He previously has served as President of the Shawnee Country Club, Chairman of the Governance Board of Lima Central Catholic High School, Vice Chair of the Lima/Allen County Chamber of Commerce, the Board of Trustees and Executive Committee of Tiffin University, and served on the Board of Directors for the Hunt Valve Company (Salem, OH).  He was recently elected Chairman of the Board of Directors of the Ohio Manufacturers Association.

Jeff and his wife Cindy reside in Cincinnati.  Their oldest daughter, Ashley, graduated from the University of Dayton and is employed in the advertising field and lives in Cincinnati.  Their son, Austin, graduated from Ohio Dominican University, where he was a two-time academic All-American and captain of the men’s golf team, and is employed in the finance field in Cincinnati. Their youngest daughter is attending the University of Dayton where she is majoring in Business.  

Kevin Miller is the President and Chief Executive Officer of Travis Credit Union. He brings more than 18 years of experience in the financial services industry. Kevin has held a variety of senior and executive roles within regional banks and most recently was the Chief Growth Officer of a FinTech focused on empowering the underserved consumer to improve their credit and financial wellbeing.

He serves on the Board of Directors for the Solano Economic Development Corporation and Travis Credit Union Foundation and is on the Advisory Board for the Global Retail Marketing Association

Kevin holds a Master of Science in integrated marketing communications from Northwestern University and a Bachelor’s degree from the University of South Florida.

Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally. He previously co-founded RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike was CEO of a Kansas ad agency serving larger clients such as Cargill and Cox Communications. Mike founded and sold a technology company. He is a retired Marine Corps lieutenant colonel who served as a public affairs officer in New York City, the Pentagon and NORAD where he led media relations in the aftermath of 9/11. Mike is a graduate of Marine Corps Command and Staff College. He has worked in the accounting and nonprofit industries. Mike has a master’s degree in marketing communication from the University of Kansas and taught strategic marketing for years in an MBA program where his unorthodox approach to marketing and instruction earned him the highest student scores within the program. In his work Mike helps business owners escape fruitless efforts in endless tactics and marketing spends that produce little to no ROI. Instead, he helps owners and their teams focus on making big strategic leaps that unify marketing efforts as well as management teams, all to produce long-term, unfair competitive advantages. The goal, as he says, is to build a moat around your business filled with sharks with laser beams.

Matt Charlson loves helping people grow, taking on new challenges, and seeing the company evolve every day into a place where teammates can thrive. His path to leadership at DataBank began with launching and co-running a successful technology consulting firm. Outside of work you’ll find him spending time with his two daughters, Abigail and Elizabeth, and their Lab mix rescue, Simba. If it involves boating, golfing, the outdoors, or the Minnesota Vikings, he’s interested.