By using keyword tools search engines discover your website and content easily?
The internet is filled people searching for relevant content about their desired information and products.
Why not tap into traffic that already exists and attract them to you through a successful SEO strategy.
By using a successful SEO strategy, search engine algorithms put your information and products in front of people that already looking for you.
Invest your time, learning what people want and create your offers and products from there.
Create what is already being sought after. Give people the solution to what they are already searching for.
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TRANSCRIPT:
What is SEO?
SEO means search engine optimization.
The goal of SEO is to expand a company’s visibility in online organic search results.
It helps businesses rank higher in say Google searches & their SERPs (Search Engine Result Pages).
Higher rankings in search results drive more traffic to your website, increasing the chances for more conversions which leads to more customers and more revenue.
There are a ton of ways to improve the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure.
Google and other search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be.
Taking all these factors into account, SEO basically drives two things — rankings and visibility.
How Does SEO Work?
Rankings: are what search engines use to determine where to place a particular web page in the SERP (search engine results page).
Visibility: describes how prominent a particular domain is in the search engine results. With high visibility, your domain is higher in Google’s search result pages.
There is one more reason why you should be using SEO.
The technique virtually helps you position your brand throughout the entire buying journey.
Statics show that 94% of internet searches happen in a google search. So of course, you want to rank high on the first page of their search results pages.
Research also showed that 77% of people research a brand before engaging with it. So people not only search or information and products they also research you.
How does Google know how to rank a page?
Major search engines like Google have one single goal which is to provide users with the most relevant information and answers.
To deliver the right information to users, search engines analyze two factors:
- The level of relevancy between the search engine queries or keyword searches and the content on a page. Google and other search engines make assessments based on factors such as: topic or keywords.
- The Page Authority, or your website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable its content is. So it would rank it higher.
Why is SEO important?
Everyone uses google search for information & products.
Let’s say you want to learn more about “email open click rates”.
You go to google and You type in “email open click rates” and immediately have pages of results. <
