This podcast is brought to you by EQ Bank and the EQ Bank Savings Plus Account.
[0:00 - 1:17] Intro
[1:18 - 2:55] Opening monologue
David Chilton’s book, “The Wealthy Barber,” tells us that if a barber can be wealthy, given how much they make, anyone can. The rules are simple. Live below your means, learn how to save, start an emergency fund, and as early as you can, pay yourself first - 10% of your earnings should go to investing. It doesn’t have to be complicated, these days you can use a robo advisor like Wealthsimple, Questwealth, or JustWealth, and let the algorithm do most of the work for you.
You need to pay off any credit card debt, diversify your investments, and as we age, we should set up wills, get life insurance for our dependents, pay off your mortgage in your 50’s, and have 8x your salary saved by your 60’s. If you want a plan, ask the wealthy barber, read his book, it's a classic of personal finance. We decided the idea of a wealthy barber is one worth exploring.
So, we reached out to Shawnnn, owner of the Pretty Rugged Hair Co and Dee, a stylist at Educo Salon to ask them about money and gain insights from their two unique perspectives.
We talk about the industry, building a business, and earning clients.
What shines through to me though, is how universal the learnings are. How we can apply what they say to our own lives. Life is a journey, happiness - a never ending pursuit.
We must chase our dreams, and if we do, the money will come. If we’re happy in our work, if we’re passionate about what we do, then we figure out how to live our lives according to the money we earn. That’s real wealth, and this is Real Money Talk.
[2:56 - 7:23] Introductions and Money Mistakes - Overspending at the barbershop, Buying the wrong cape, Too late vintage coat, Not buying childhood fun
[7:24 - 9:03] Shawnn - How did you arrive at being a barber and hairdresser? What was the path to get here?
[9:04 - 12:Dee - What’s your story?And Who is Vidal Sasoon?
[12:45 - 13:06] Shawnn and Dee are engaged - Hair brings the romance out in all of us. A
[13:07 - 16:06] Tell me about Hair School. That’s a dedicated decision. Is there a certification for hair cutting? Can you not walk into a salon and start cutting hair? Shawnn was only able to attend school with the help of government programs because of how expensive it is.
[16:07 - 17:54] Shawnn - it’s like trades, you have to work on the job.
[17:55 - 19:11] What does your day look like at a barber shop or salon, Shawnn? Why did Shawnn leave the salon shop?
[19:12 - 19:59] But now it’s different owning a barbershop. Manage expenses like rent. How do you do it as an entrepreneur?
[20:00 - 21:54] Dee’s day in a salon is very different from Shawnn’s. Much busier, many technical roles. Balayage specialist. Colorist. Assistants. Front desk. Highlights. Blow outs. Cuts. Wash-outs. Bridal. Extensions.
[21:55 - 27:04] How much money does a barber make? How much does a stylist make? Do you pay for chairs like rent? What are the general costs of being a hairdresser or barber? Scissors are more than $20. Dee works on commission, but there are different situations. Start with a base salary, likely hourly. You need social media to succeed long term.
[27:05 - 27:51] Shawnn - How’s your social media game? What are your water bills like? Real investment is your time.
[27:52 - 28:49] Dee - It takes 4 years to build a client base.
[28:50 - 29:33] Shawnn, did you bring your clients over? People want to use what’s easy.
[29:34 - 32:08] Touch on some of the tools. If you’re a brand new barber, what tools do you use? How much does it cost? Shears are $450-$2,000, plus sharpening. But you don’t want’em super sharp.
[32:09 - 33:39] Dee - You have to keep educating yourself, invest in yourself.
[33:40 - 36:21] With all these costs, how important is tipping? How much should people be tipping? How does a stylist get paid? Some stylists make less than minimum wage.
[36:22 - 37:05] Are there common misconceptions about being a stylist? What should a client know?
Dee gets asked a lot if it’s a part time job or still in school.
[37:06 - 38:39] Do you want to have a conversation with the guest?
Shawnn leaves it to the individual. But no politics or religion.
[38:40 - 40:09] Dee is a chatterbox. Clients are like family. Dee’s sister wants her hair cut by Shawnn.
[40:10 - 48:03] Rapid fire questions -What’s in your wallet? Favourite book you think everyone should read, Favourite movie, What are you binge watching? Biggest mistake a new barber will make? Best piece of advice you’ve received, and If you could have a billboard on the side of the Trans Canada Highway - what would you want it to tell the world?
[48:04 - 40:46] Financial tip of the week. Should I save for retirement in a TFSA or an RRSP?
[50:47 - 51:58] Outro