Ever dream of opening up your own coffee shop? Wouldn’t it be lovely sipping on latte’s everyday, chatting up your regulars - serving up drip, cappuccinos, and flat whites? We talk to Justin of Black Cat Espresso Bar about what it’s like to own a coffee shop. We talk about 1st, 2nd, and 3rd wave coffee, the coffee scene in Toronto, and ask - should you tip your barista?
Justin owns 2 shops in Toronto and also sells a delicious breakfast sandwich (a must try) to different shops around the city.
In Season 2, we look at work through the lens of money. Money is a part of our everyday lives so why isn’t it an everyday discussion?
[0:00 - 0:35] Ratehub.ca - Real Money Talk Intro
[0:36 - 59:00] EQ Bank - our show’s sponsor - Check out the EQ Bank Savings Plus Account
[1:00 - 1:36] Welcome to Season 2. We want to look at work through the lens of money.
[1:37 - 1:57] We speak with Justin at Black Cat Espresso Bar - we talk about the history of coffee, ask if you can make money running a coffee shop, and if we should tip a barista.
[1:58 - 2:06] INTERVIEW WITH JUSTIN FROM BLACK CAT ESPRESSO BAR, follow him on instagram https://www.instagram.com/blackcatespressobar/
[2:07 - 5:32] Money mistake and money make-ups - Wasting money at coffee shops, Airbnb, and buying paint cans twice
[5:33 - 8:05] People want to open their own coffee. Should they? What does a day in the life of a coffee shop look like?
[8:06 - 9:39] Justin’s background and how he opened up two coffee shops. Being a musician didn’t work out, but working in the service industry made sense. Always wanted to open a coffee shop
[9:40 - 12:19] What’s the coffee scene like in Toronto? First wave - Sidewalk Cafe - Zuccarini. Second wave is Starbucks. Third wave - indie coffee shops. Hitting saturation point. Cafe con Leche. Hale Coffee. Saving Mondays.
[12:20 - 14:20 ] How do you succeed in a coffee shop? How do you stand out? All these shops are succeeding on Ossington, Dundas, etc. How does each one succeed? Maybe the sole owner lives off of corn flakes and beans. Driving past a place fully staffed - well, that’s a different level of success. Sam James. Wallace Espresso.
[14:21 - 15:30] Can you make enough money selling coffee? Sell one item with $4 profit is better than $1 on a coffee. You gotta think about what else you can sell.
[15:31 - 17:14] What are some tricks to be profitable? Breakfast sandwich wholesale. Find something else you can sell. It’s helped in a big way. Allowed me to expand. You gotta be competitive on price. Don’t worry about being too high on price.
[17:15 - 18:01] Don’t generalize yourself as a coffee shop. You need to be unique. Take out, sit-down, late night shows, good food. You need something proprietary. Best breakfast sandwich in the entire world.
[18:02 - 20:38] Appearances matter when selling coffee. New shiny truck. No one wants to see you show up in a dirty junky car. You need a clean vehicle. Was there a downturn because you look too fancy? Because you make too much money. Your customers don’t want to see you doing better financially than them. I need to do what’s good for me.
[20:39 - 23:27 ] Barista’s minimum wage. Is it fair? Are Barista’s valued? Australia vs. Canadian minimum wage. $14/hr + tips in a coffee shop in Toronto. But, it depends on how busy the coffee shop is and it will determine how good the tips are. $10-$100 per day in tips, but it depends.
[23:28 - 26:50] How much should you tip a Barista? Expectations shouldn’t be set. Tip for good service. Tip because you want to support them and the economy. You give a dollar to a bartender to unscrew a cap, but a barista makes latte art, chatting, multitasking and you don’t tip? They’re doing way more work. If you’re making cocktails, you need knowledge and skill so you should tip. Any barista is expecting to be tipped, but even they have a bad attitude - don’t tip. But if they treat you fairly and nicely, give them a tip. What goes around comes around.
[26:51 - 30:07] What do you think the future of Canadian coffee looks like? Third wave scene will eat up Starbucks, Tim Hortons, Second Cup, Timothy’s. Second wave is closing down. They’ll never go away, but they’ve turned into a weird version of McDonalds.
[30:08 - 34:36] Rapid fire questions - What’s in your wallet? Favourite app on your phone? Favourite book? If you could make one statement to the world, what would it be? Favourite food? Where are you in 5 years?
[34:37 - 37:03] Ratehub.ca’s Project Decimal Financial tip for the week - you need a strategy for your paycheque. How to divide your money before it comes in.
[37:13 - 37:38] Thank you for listening.
[37:39 - 38:02] EQ Bank - our show’s sponsor - Check out the EQ Bank Savings Plus Account
[38:03 - 38:25] The fine print