Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Barry Burgan joins us to talk about music, life and the economic and cultural impact of festivals and the Arts.

Barry is Professor of Management, Deputy Dean, Director of the BBT MBA, Bond Business School. And, has a successful academic career, including the Head of the University of Adelaide Business School and a key role in consulting to public and commercial.

We discuss a wide range of topics, including Barry's area of particular interest, the measurement of the value of our social and cultural infrastructure, including the arts and sports sectors - and have worked closely with groups like the Screen Producers Association of Australia, SA Film Corporation, Adelaide Festival and Australian Music Association.

This is an interesting discussion about the value of Arts and cultural events on economic indicators such as jobs, as well as the cultural impact on building more liveable and enjoyable cities.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Barry Burgan joins us to talk about music, life and the economic and cultural impact of festivals and the Arts.

Barry is Professor of Management, Deputy Dean, Director of the BBT MBA, Bond Business School. And, has a successful academic career, including the Head of the University of Adelaide Business School and a key role in consulting to public and commercial.

We discuss a wide range of topics, including Barry's area of particular interest, the measurement of the value of our social and cultural infrastructure, including the arts and sports sectors - and have worked closely with groups like the Screen Producers Association of Australia, SA Film Corporation, Adelaide Festival and Australian Music Association.

This is an interesting discussion about the value of Arts and cultural events on economic indicators such as jobs, as well as the cultural impact on building more liveable and enjoyable cities.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

Andrew Killey joins us to tell his story of music, writing and advertising.

Andrew is or was the 'K' in KWP! The hugely successful creative agency he initially founded in 1991 with Peter Withy, to rethink the traditional agency model and to put the creatives in more direct contact with clients.

Andrew has now exited KWP and consults through 'BrandA Agency' and has and continues to hold numerous board positions. You can follow Andrew on Twitter via @KilleySA.

Andrew shares his story from growing up in Cronulla in Sydney, playing football and cricket, and surfing, as one of four boys. And, how his band was drawn to Adelaide, South Australia by it's reputation as a great live music scene. The move then resulted in a chance junior role in advertising, and eventually an opportunity to combine his music and writing talents to create a successful jingle.

We discuss what makes a good agency, and a good client, building on Andrew's time at the likes of George Patterson, Clemenger and BBDO in Australia and the US. And, how relationships are critical to strong and trusted client - agency relationships, and the powerful ideas this can create.

A fascinating discussion looking back and reflecting on the fundamentals that never change and the opportunities moving forward.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

We talk to Peter Joy about all things people, brands, trust and the importance of products and places telling a compelling story.

Peter is well recognised as a leading brand thinker and strategist, building on a highly successful career in advertising and marketing. Peter has held senior executive roles in local and globally focused brand and advertising agencies including Clemenger BBDO, Young & Rubicam and Jam Shop.

Peter is currently Executive Chair of Brand South Australia, a not-for-profit, member-based organisation with the sole aim to positively position South Australia. As well as holding other board and consulting roles.

We sat down in the iconic Adelaide restaurant Rigoni's for coffee to go on a wonderful journey from Peter's childhood, ever curious about everything, but especially how people communicate.

This is an interview overflowing with insights and observations on life, small cities and towns. And, how to tell a great brand story, that builds trust, and reputation.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

We talk to Peter Joy about all things people, brands, trust and the importance of products and places telling a compelling story.

Peter is well recognised as a leading brand thinker and strategist, building on a highly successful career in advertising and marketing. Peter has held senior executive roles in local and globally focused brand and advertising agencies including Clemenger BBDO, Young & Rubicam and Jam Shop.

Peter is currently Executive Chair of Brand South Australia, a not-for-profit, member-based organisation with the sole aim to positively position South Australia. As well as holding other board and consulting roles.

We sat down in the iconic Adelaide restaurant Rigoni's for coffee to go on a wonderful journey from Peter's childhood, ever curious about everything, but especially how people communicate.

This is an interview overflowing with insights and observations on life, small cities and towns. And, how to tell a great brand story, that builds trust, and reputation.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

Today we head to Mangoplah in rural New South Wales to chat with Ginny Stevens the Founder and General Manager of Active Farmers.

From humble beginnings as a regular fitness class in a farming community south of Wagga Wagga in 2015, Active Farmers has rapidly grown to 24 communities across rural Australia, including New South Wales, Queensland, Tasmania and Victoria, with 30 communities planned by the end of 2018, and even bigger goals ahead.

Ginny discusses growing up on a farm in Tasmania, and at 18 years of age heading to work as a Jillaroo in the Northern Territory, learning about hard work and pushing beyond her comfort zone.

Ginny started Active Farmers seeing the need for physical and mental support in rural communities. Yet, has been overwhelmed at the level of need and demand. And, the interest in rural communities in building physical and mental fitness, social connection and addressing high levels of suicide.

This is a thoughtful discussion about the critical role the not for the profit program has. As well as Active Farmers' success in gaining community and partner support, and working towards making life in rural Australia better now and well into the future.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

Today we dive deep into the world of Steve Sammartino!

It was awesome to be invited into Steve's home and to go on a wonderful trip back to his adventurous childhood, and to hear his exuberant passion for all things entrepreneurship and rethinking how we live and work.

Steve is a highly regarded and in demand futurist and keynote speaker, and author of two most amazing reads - The Lessons School Forgot and The Great Fragmentation. Steve also writes a 'must' subscribe and read weekly blog you can find at his website http://stevesammartino.com

Some of the topics we cover with Steve - why all children are entrepreneurs and work will be much more freelance in the future. We travel from cryptocurrency to going off the power grid, to the rise of regional areas as you can create a successful business anywhere with a global customer base.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

Phil Reedman is a wine educator and consultant to wineries, importers and retailers in Australia, the UK, China and beyond, a wine show judge and Editor of Australian Wine Showcase Magazine.

This is one of my favourite episodes so far, mostly from the conversation about the world of wine, and partly because Phil came with a wonderful bottle of 2014 Landaire Padthaway Chardonnay to share.

We discuss consumer, varietal and geographic trends and how one brand might differentiate from the thousands of others. We discuss wine from the UK, South Australia, France, and Portugal.

There are few tips along the journey for those keen to know about wine, and thought starters for those more immersed in wine professionally or personally.

We discuss where Phil's career started, and his time with the likes of Tesco in the UK, as corks were replaced with screw caps and great customer support,

and how Australian wine has dramatically improved its reputation over recent decades.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

In this episode, we are joined by Craig Swann.

An award winning Music Technology Vet and Founder of Looplabs.com, a free online music making community with around 1 Million users, Craig has been living, playing and building on the internet for 27 years - since the Web was B&W.

Craig is also event director of SouthStart, an event in Adelaide South Australia November this year. It is a gathering of entrepreneurs, investors, innovators and more. Find out more at http://southstart.co.

We discuss all things start-up, community, robots and more.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

In this episode, we are joined by Craig Swann.

An award winning Music Technology Vet and Founder of Looplabs.com, a free online music making community with around 1 Million users, Craig has been living, playing and building on the internet for 27 years - since the Web was B&W.

Craig is also event director of SouthStart, an event in Adelaide South Australia November this year. It is a gathering of entrepreneurs, investors, innovators and more. Find out more at http://southstart.co.

We discuss all things start-up, community, robots and more.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/