Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

There is likely no better man to talk to about where market research is heading and where it has been than Nottingham UK based globally trotting Ray Poynter.

Starting out 40 years ago as a programmer on innovative market research tools, he has since had many pivots in the sector and is author of multiple market research publications, from mobile market research, to online and social media and semiotics. In 1999 Ray Founded the Future Place, a provider of market research training and consulting.

He is also the man behind NewMR.org, an initiative offering regular online events with leading researchers, thinkers and doers from across the world. Topics explored include artificial intelligence and visual storytelling, video analysis, semiotics, automation and more.

Ray travels the world as a keynote conference speaker, and sits on the editorial board of the GreenBook Research Industry Trends (GRIT) Report and is an advisor to universities and research agencies on key trends.

We discuss changes as data has become bigger and bigger and finding true strategic insight more and more important amongst the clutter and complication. An interesting discussion for researchers and those interested in better understanding people, now and into the future.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

There is likely no better man to talk to about where market research is heading and where it has been than Nottingham UK based globally trotting Ray Poynter.

Starting out 40 years ago as a programmer on innovative market research tools, he has since had many pivots in the sector and is author of multiple market research publications, from mobile market research, to online and social media and semiotics. In 1999 Ray Founded the Future Place, a provider of market research training and consulting.

He is also the man behind NewMR.org, an initiative offering regular online events with leading researchers, thinkers and doers from across the world. Topics explored include artificial intelligence and visual storytelling, video analysis, semiotics, automation and more.

Ray travels the world as a keynote conference speaker, and sits on the editorial board of the GreenBook Research Industry Trends (GRIT) Report and is an advisor to universities and research agencies on key trends.

We discuss changes as data has become bigger and bigger and finding true strategic insight more and more important amongst the clutter and complication. An interesting discussion for researchers and those interested in better understanding people, now and into the future.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think.

Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain.

Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal.

We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

How we form connections with each other when looking into each other's eyes versus via a click of our smart phone makes a big difference to the emotions we ignite and trust we build.

Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders create organisations that flourish.

Dr Kerr is Industry Professor, Neural and Systems Complexity, at the University of Adelaide. She builds on 30 years working and consulting in Australia, the US and Europe to corporate and government in relation to science and power of human connectivity, artificial intelligence and wider conversations.

We discuss what makes humans and robots distinctive, and how critical it is that humans retain their imagination, creativity and leaps of faith. And, how we need to spend more time switching off than being continuously wired online. It is so easy to outsource convenience and thinking, and even be a bit lazy. Are the humans becoming robots?

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think.

Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain.

Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal.

We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

How we form connections with each other when looking into each other's eyes versus via a click of our smart phone makes a big difference to the emotions we ignite and trust we build.

Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders create organisations that flourish.

Dr Kerr is Industry Professor, Neural and Systems Complexity, at the University of Adelaide. She builds on 30 years working and consulting in Australia, the US and Europe to corporate and government in relation to science and power of human connectivity, artificial intelligence and wider conversations.

We discuss what makes humans and robots distinctive, and how critical it is that humans retain their imagination, creativity and leaps of faith. And, how we need to spend more time switching off than being continuously wired online. It is so easy to outsource convenience and thinking, and even be a bit lazy. Are the humans becoming robots?

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think.

Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain.

Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal.

We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

How we form connections with each other when looking into each other's eyes versus via a click of our smart phone makes a big difference to the emotions we ignite and trust we build.

Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders create organisations that flourish.

Dr Kerr is Industry Professor, Neural and Systems Complexity, at the University of Adelaide. She builds on 30 years working and consulting in Australia, the US and Europe to corporate and government in relation to science and power of human connectivity, artificial intelligence and wider conversations.

We discuss what makes humans and robots distinctive, and how critical it is that humans retain their imagination, creativity and leaps of faith. And, how we need to spend more time switching off than being continuously wired online. It is so easy to outsource convenience and thinking, and even be a bit lazy. Are the humans becoming robots?

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

There's no business like show business, and that at least partly explains how Fiona Blades grew up in a small village in the north of England wanting to be a ballerina, studied Drama and Literature at University, then went on to establish MESH Experience in 2006, a global consumer insight agency with offices in London, New York, Sao Paulo and Singapore.

MESH specialises in understanding people's experiences - with brands, within categories and across their behaviours, working with global icons including Unilever, GM and LG.

Many people look at the products and services they use and think "I could do that better," but few ever do. Fiona was bold enough to take an outsider's perspective and develop a new approach to help businesses better use critical data to improve brand experiences online, offline and the real world.

We discuss where MESH grew from, Fiona's perspective on brands, culture, data, insight and driving change when decision makers may have their blinkers on.

This is a fascinating discussion including the role of tech and data in understanding the lives of people, as well as the vital role of people thinking and reflecting to solve business and other complex problems.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople

Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en

Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

Find out more about Square Holes - http://www.squareholes.com/

Produced with Apiro Media - https://www.apiropodcasts.com/

There's no business like show business, and that at least partly explains how Fiona Blades grew up in a small village in the north of England wanting to be a ballerina, studied Drama and Literature at University, then went on to establish MESH Experience in 2006, a global consumer insight agency with offices in London, New York, Sao Paulo and Singapore.

MESH specialises in understanding people's experiences - with brands, within categories and across their behaviours, working with global icons including Unilever, GM and LG.

Many people look at the products and services they use and think "I could do that better," but few ever do. Fiona was bold enough to take an outsider's perspective and develop a new approach to help businesses better use critical data to improve brand experiences online, offline and the real world.

We discuss where MESH grew from, Fiona's perspective on brands, culture, data, insight and driving change when decision makers may have their blinkers on.

This is a fascinating discussion including the role of tech and data in understanding the lives of people, as well as the vital role of people thinking and reflecting to solve business and other complex problems.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/